Inside the customer universe: how to build unique customer insight for profitable growth and market leadership
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | X, 279 S. Ill., graph. Darst. |
| ISBN: | 9780470694244 |
Internformat
MARC
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| 245 | 1 | 0 | |a Inside the customer universe |b how to build unique customer insight for profitable growth and market leadership |c Henrik Andersen & Thomas Ritter |
| 264 | 1 | |a Chichester |b Wiley |c 2008 | |
| 300 | |a X, 279 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Marketing | |
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| 700 | 1 | |a Ritter, Thomas |e Verfasser |0 (DE-588)133461947 |4 aut | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface vii
1 A quick guide to Customer Universe
Based Execution 1
PART I Discovering the customer universe 21
2 The executive challenge of driving
EBITDA growth 23
3 The challenges of current segmentation models 45
4 Identifying customer types - inside the
customer s mind 65
5 Identifying roles and scenes - inside
situations and occasions 91
6 CUBEical segmentation - the platform
for achieving market leadership 107
vi / CONTENTS
PART II Activating the customer universe 127
7 CUBEical strategy - where and how to compete 129
8 CUBEical implementation - how to take
the lead 159
PART III Living the customer universe 185
9 CUBEical Thinking - how it links
to other business frameworks 187
10 The fast moving consumer goods universe 211
11 The key account management universe 227
12 The merger and acquisition universe 239
Epilog 259
Glossary 263
Index 271
|
| adam_txt |
Contents
Preface vii
1 A quick guide to Customer Universe
Based Execution 1
PART I Discovering the customer universe 21
2 The executive challenge of driving
EBITDA growth 23
3 The challenges of current segmentation models 45
4 Identifying customer types - inside the
customer's mind 65
5 Identifying roles and scenes - inside
situations and occasions 91
6 CUBEical segmentation - the platform
for achieving market leadership 107
vi / CONTENTS
PART II Activating the customer universe 127
7 CUBEical strategy - where and how to compete 129
8 CUBEical implementation - how to take
the lead 159
PART III Living the customer universe 185
9 CUBEical Thinking - how it links
to other business frameworks 187
10 The fast moving consumer goods universe 211
11 The key account management universe 227
12 The merger and acquisition universe 239
Epilog 259
Glossary 263
Index 271 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:13:26Z |
| indexdate | 2024-07-09T21:17:07Z |
| institution | BVB |
| isbn | 9780470694244 |
| language | English |
| lccn | 2008015120 |
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| spelling | Andersen, Henrik Verfasser aut Inside the customer universe how to build unique customer insight for profitable growth and market leadership Henrik Andersen & Thomas Ritter Chichester Wiley 2008 X, 279 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Customer relations Marketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s DE-188 Ritter, Thomas Verfasser (DE-588)133461947 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016556637&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Andersen, Henrik Ritter, Thomas Inside the customer universe how to build unique customer insight for profitable growth and market leadership Customer relations Marketing Marketingstrategie (DE-588)4120697-6 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4236865-0 |
| title | Inside the customer universe how to build unique customer insight for profitable growth and market leadership |
| title_auth | Inside the customer universe how to build unique customer insight for profitable growth and market leadership |
| title_exact_search | Inside the customer universe how to build unique customer insight for profitable growth and market leadership |
| title_exact_search_txtP | Inside the customer universe how to build unique customer insight for profitable growth and market leadership |
| title_full | Inside the customer universe how to build unique customer insight for profitable growth and market leadership Henrik Andersen & Thomas Ritter |
| title_fullStr | Inside the customer universe how to build unique customer insight for profitable growth and market leadership Henrik Andersen & Thomas Ritter |
| title_full_unstemmed | Inside the customer universe how to build unique customer insight for profitable growth and market leadership Henrik Andersen & Thomas Ritter |
| title_short | Inside the customer universe |
| title_sort | inside the customer universe how to build unique customer insight for profitable growth and market leadership |
| title_sub | how to build unique customer insight for profitable growth and market leadership |
| topic | Customer relations Marketing Marketingstrategie (DE-588)4120697-6 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Customer relations Marketing Marketingstrategie Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016556637&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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