Consumer behavior and advertising involvement: selected works of Herbert E. Krugman
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2008
|
| Schriftenreihe: | Marketing and consumer psychology series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 344 S. |
| ISBN: | 9780805857887 0805857885 |
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| adam_text | CONSUMER BEHAVIOR AND ADVERTISING INVOLVEMENT SELECTED WORKS OF HERBERT
E. KRUGMAN EDWARD P. KRUGMAN ROUTLEDGE TAYLOR & FRANCIS GROUP NEW YORK
LONDON CONTENTS EDITOR S NOTE FOREWORD WILLIAM D. WELLS SECTION I:
THEMES 1 THE LEARNING OF TASTES (WITH EUGENE L. HARTLEY) 1 PUB. OP N Q.
24:4 (WINTER 1960) 2 THE LEARNING OF CONSUMER PREFERENCE 11 J. MARKETING
26:2 (APR. 1962) 3 AN APPLICATION OF LEARNING THEORY TO TV COPY 16
TESTING PUB. OP N Q. 26:4 (WINTER 1962) 4 SOME APPLICATIONS OF PUPIL
MEASUREMENT 25 J. MARKETING RES. (NOV. 1964) 5 A COMPARISON OF PHYSICAL
AND VERBAL RESPONSES TO 34 TELEVISION COMMERCIALS PUB. OP N Q. 29:2
(SUMMER 1965) 6 THE IMPACT OF TELEVISION ADVERTISING: LEARNING 37
WITHOUT INVOLVEMENT PUB. OP N Q. 29:3 (FALL 1965) 7 THE MEASUREMENT OF
ADVERTISING INVOLVEMENT 44 PUB. OP N Q. 30:3(1966) 8 PSYCHOLOGICAL
PERSPECTIVES IN MARKETING STRATEGY 5 8 ADAPTED FROM AN ADDRESS TO THE
ASSOCIATION OF NATIONAL ADVERTISERS, 1966 NATIONAL CONF., COLORADO
SPRINGS, COLORADO (OCT. 24, 1966) 9 PROCESSES UNDERLYING EXPOSURE TO
ADVERTISING 65 ARF, PROCEEDINGS OF THE 14TH ANNUAL CONF., NEW YORK (OCT.
15, 1968) 10 TELEVISION AND TRUST IN RATIONALITY 76 UNDATED MANUSCRIPT
CA. 1970 11 WHAT S A KRUGMAN CONNECTION? 81 MEDIA DECISIONS (NOV. 1968)
SECTION II: BRAIN WAVES 12 FLICKER FUSION FREQUENCY AS A FUNCTION OF
ANXIETY 89 REACTION: AN EXPLORATORY STUDY PSYCHOSOMATIC MEDICINE 9:4
(JULY-AUGUST 1947) 13 PASSIVE LEARNING FROM TELEVISION (WITH EUGENE L.
96 HARTLEY) DELIVERED AT WAPOR, AMSTERDAM, SEPT. 1969; PUB. OP N Q. 34:2
(SUMMER 1970) 14 MASS MEDIA AND MENTAL MATURITY 102 UNDATED MANUSCRIPT
CA. 1970 15 TEMPORARY EFFECTS OF COMMUNICATION 117 J. ADV. RES. 10:1
(FEB. 1970) 16 BRAIN WAVE MEASURES OF MEDIA INVOLVEMENT 122 J. ADV. RES.
11:1 (FEB. 1971) 17 WHY THREE EXPOSURES MAY BE ENOUGH 133 J. ADV. RES.
12:6 (DEC. 1972) 18 WHAT MAKES ADVERTISING EFFECTIVE? 13 9 HARV. BUS.
REV. 53, NO.2 (MAR.-APR. 1975) 19 MEMORY WITHOUT RECALL, EXPOSURE
WITHOUT 149 PERCEPTION J. ADV. RES. 17:4 (AUG. 1977) 20 TOWARD AN IDEAL
TVPRE-TEST 158 AMA ANNUAL ADVERTISING RESEARCH CONF., NEW YORK (MAY 16,
1978) 21 THE TWO BRAINS: NEW EVIDENCE ON TV IMPACT 163 BROADCASTING,
MONDAY MEMO (JAN. 29, 1979) 22 MEDIA IMAGERY: PERCEPTION AFTER
EXPOSURE 166 AMA 11TH ATTITUDE RESEARCH CONF., CARLSBAD, CALIFORNIA
(MAR. 4, 1980) 23 A QUESTION OF SPEED OF COMMUNICATIONS 172 CONF. ON
NEWSPAPER MARKETING IN THE NEW ERA OF TELECOMMUNICATIONS, NEW YORK
(SEPT. 24, 1980) 24 SUSTAINED VIEWING OF TELEVISION 176 POINT OF VIEW ,
J. ADV. RES. 20:3 (JUNE 1980) 25 THE EFFECTIVE USE OF PHYSIOLOGICAL
MEASUREMENT IN 182 ADVERTISING RESEARCH AMA TWELFTH ANNUAL ATTITUDE
RESEARCH CONF., HOT SPRINGS, VIRGINIA (APR. 6, 1981) 26 NEXT STEPS - A
PRODUCTIVE APPROACH TO MEASURING 192 EFFECTIVE FREQUENCY ARF KEY ISSUES
WORKSHOP, NEW YORK (JUNE 4, 1982) 27 THE TWO FUTURES OF ADVERTISING
RESEARCH: IMAGES VS. 198 MESSAGES AAPOR NEW YORK CHAPTER (FEB. 8, 1983)
28 BEYOND RECALL 204 MARKETING SCIENCE INST, CAMBRIDGE (NOV. 21,1983) 29
MEASURING MEMORY: AN INDUSTRY DILEMMA 209 J. ADV. RES. 25:4 (AUG. 1985)
30 A PERSONAL RETROSPECTIVE ON THE USE OF PHYSIOLOGICAL 213 MEASURES OF
ADVERTISING RESPONSE UNDATED MANUSCRIPT CA. 1986 SECTION III: CORPORATE
ADVERTISING 31 ADAPTING EXISTING SURVEY DATA BANKS TO SOCIAL 223
INDICATOR PURPOSES UNDATED MANUSCRIPT CA. 1972 32 INNOVATIONS IN PUBLIC
OPINION RESEARCH 229 MARKET RESEARCH COUNCIL, NEW YORK (MAR. 19, 1976)
33 PUBLIC ATTITUDES TOWARD PRIVATE ENTERPRISE AND 236 BUSINESS
UNPUBLISHED MANUSCRIPT, MAY 18, 1977 34 HOW TO MISINTERPRET PUBLIC
OPINION RESEARCH AND 250 UNDERESTIMATE THE POTENTIAL OF CORPORATE
ADVERTISING ANA CORPORATE ADVERTISING WORKSHOP, NEW YORK (OCT. 26, 1978)
55 UNDERSTANDING PUBLIC RESPONSE TO MASSIVE NEW 255 TECHNOLOGIES GE
MANAGEMENT SEMINAR, STAMFORD (NOV. 5, 1979) 36 MEASURING PROGRESS 262
ANA CORPORATE ADVERTISING SEMINAR, NEW YORK (OCT. 17, 1979) 3 7 TRACKING
THE EFFECTS OF CORPORATE ADVERTISING 26 6 ANA ADVERTISING RESEARCH
WORKSHOP, NEW YORK (DEC. 9, 1981) 38 CORPORATE ADVERTISING AS THOUGHT
PROVOKING 271 MESSAGES CORPORATE COMMUNICATIONS WORKSHOP, MARKETING
SCIENCE INST., CAMBRIDGE (MAY 1981) 39 - REPETITION REVISITED:
APPLICATION OF THE THREE 276 EXPOSURE THEORY TO CORPORATE ADVERTISING
AMA 13TH ATTITUDE RESEARCH CONF., ARIZONA (FEB. 10, 1982) 40 TELEVISION
PROGRAM INTEREST AND COMMERCIAL 280 INTERRUPTION J. ADV. RES. 23:1 (FEB.
1983) SECTION IV: METHODS AND OBSERVATIONS 41 THE DRAW A SUPERMARKET
TECHNIQUE 285 PUB. OP NQ. 24:1 (SPRING 1960) 42 THE ROLE OF MAGAZINES IN
AMERICA: TODAY AND 287 TOMORROW MAGAZINE PUBLISHERS ASS N 39TH SPRING
CONF., THE GREENBRIAR (MAY 6,1958) 43 FAST LEARNING AND SLOW FORGETTING
OF ADVERTISING 293 CAMPAIGNS FOURTH ANNUAL ARF RESEARCH QUALITY
WORKSHOP, NEW YORK (SEPT. 15, 1986) 44 LIMITS OF ATTENTION TO
ADVERTISING 297 POINT OF VIEW, J. ADV. RES. 28:5 (OCT.-NOV. 1988) 45
HIGH RESOLUTION TELEVISION AND VIDEO GAMES OF THE 303 FUTURE: SOME
PSYCHOLOGICAL IMPLICATIONS AMA, NEW YORK (JAN. 24, 1984) 46 SOME
CONSEQUENCES OF HIGH DEFINITION TELEVISION 309 MARKET RESEARCH COUNCIL,
NEW YORK (MAR. 16, 1990) 4 7 CONSUMER BEHAVIOR 316 INTERNATIONAL
ENCYCLOPEDIA OF THE SOCIAL SCIENCES (MACMILLAN/FREE PRESS 1968) 48
SOCIOLOGY AND CONSUMER BEHAVIOR 324 AMERICAN SOCIOLOGICAL ASS N CONF. ON
SOCIOLOGICAL ISSUES IN BUSINESS AND INDUSTRY, NEW YORK (SEPT. 3, 1986)
49 PAVLOV S DOG AND THE FUTURE OF CONSUMER 328 PSYCHOLOGY J. ADV. RES.
34:6 (NOV. 1994) AUTHOR INDEX 333 SUBJECT INDEX 337
|
| adam_txt |
CONSUMER BEHAVIOR AND ADVERTISING INVOLVEMENT SELECTED WORKS OF HERBERT
E. KRUGMAN EDWARD P. KRUGMAN ROUTLEDGE TAYLOR & FRANCIS GROUP NEW YORK
LONDON CONTENTS EDITOR'S NOTE FOREWORD WILLIAM D. WELLS SECTION I:
THEMES 1 THE LEARNING OF TASTES (WITH EUGENE L. HARTLEY) 1 PUB. OP'N Q.
24:4 (WINTER 1960) 2 THE LEARNING OF CONSUMER PREFERENCE 11 J. MARKETING
26:2 (APR. 1962) 3 AN APPLICATION OF LEARNING THEORY TO TV COPY 16
TESTING PUB. OP'N Q. 26:4 (WINTER 1962) 4 SOME APPLICATIONS OF PUPIL
MEASUREMENT 25 J. MARKETING RES. (NOV. 1964) 5 A COMPARISON OF PHYSICAL
AND VERBAL RESPONSES TO 34 TELEVISION COMMERCIALS PUB. OP'N Q. 29:2
(SUMMER 1965) 6 THE IMPACT OF TELEVISION ADVERTISING: LEARNING 37
WITHOUT INVOLVEMENT PUB. OP'N Q. 29:3 (FALL 1965) 7 THE MEASUREMENT OF
ADVERTISING INVOLVEMENT 44 PUB. OP'N Q. 30:3(1966) 8 PSYCHOLOGICAL
PERSPECTIVES IN MARKETING STRATEGY 5 8 ADAPTED FROM AN ADDRESS TO THE
ASSOCIATION OF NATIONAL ADVERTISERS, 1966 NATIONAL CONF., COLORADO
SPRINGS, COLORADO (OCT. 24, 1966) 9 PROCESSES UNDERLYING EXPOSURE TO
ADVERTISING 65 ARF, PROCEEDINGS OF THE 14TH ANNUAL CONF., NEW YORK (OCT.
15, 1968) 10 TELEVISION AND TRUST IN RATIONALITY 76 UNDATED MANUSCRIPT
CA. 1970 11 WHAT'S A KRUGMAN CONNECTION? 81 MEDIA DECISIONS (NOV. 1968)
SECTION II: BRAIN WAVES 12 FLICKER FUSION FREQUENCY AS A FUNCTION OF
ANXIETY 89 REACTION: AN EXPLORATORY STUDY PSYCHOSOMATIC MEDICINE 9:4
(JULY-AUGUST 1947) 13 PASSIVE LEARNING FROM TELEVISION (WITH EUGENE L.
96 HARTLEY) DELIVERED AT WAPOR, AMSTERDAM, SEPT. 1969; PUB. OP'N Q. 34:2
(SUMMER 1970) 14 MASS MEDIA AND MENTAL MATURITY 102 UNDATED MANUSCRIPT
CA. 1970 15 "TEMPORARY" EFFECTS OF COMMUNICATION 117 J. ADV. RES. 10:1
(FEB. 1970) 16 BRAIN WAVE MEASURES OF MEDIA INVOLVEMENT 122 J. ADV. RES.
11:1 (FEB. 1971) 17 WHY THREE EXPOSURES MAY BE ENOUGH 133 J. ADV. RES.
12:6 (DEC. 1972) 18 WHAT MAKES ADVERTISING EFFECTIVE? 13 9 HARV. BUS.
REV. 53, NO.2 (MAR.-APR. 1975) 19 MEMORY WITHOUT RECALL, EXPOSURE
WITHOUT 149 PERCEPTION J. ADV. RES. 17:4 (AUG. 1977) 20 TOWARD AN IDEAL
TVPRE-TEST 158 AMA ANNUAL ADVERTISING RESEARCH CONF., NEW YORK (MAY 16,
1978) 21 THE TWO BRAINS: NEW EVIDENCE ON TV IMPACT 163 BROADCASTING,
"MONDAY MEMO" (JAN. 29, 1979) 22 MEDIA IMAGERY: PERCEPTION AFTER
EXPOSURE 166 AMA 11TH ATTITUDE RESEARCH CONF., CARLSBAD, CALIFORNIA
(MAR. 4, 1980) 23 A QUESTION OF SPEED OF COMMUNICATIONS 172 CONF. ON
NEWSPAPER MARKETING IN THE NEW ERA OF TELECOMMUNICATIONS, NEW YORK
(SEPT. 24, 1980) 24 SUSTAINED VIEWING OF TELEVISION 176 "POINT OF VIEW",
J. ADV. RES. 20:3 (JUNE 1980) 25 THE EFFECTIVE USE OF PHYSIOLOGICAL
MEASUREMENT IN 182 ADVERTISING RESEARCH AMA TWELFTH ANNUAL ATTITUDE
RESEARCH CONF., HOT SPRINGS, VIRGINIA (APR. 6, 1981) 26 NEXT STEPS - A
PRODUCTIVE APPROACH TO MEASURING 192 EFFECTIVE FREQUENCY ARF KEY ISSUES
WORKSHOP, NEW YORK (JUNE 4, 1982) 27 THE TWO FUTURES OF ADVERTISING
RESEARCH: IMAGES VS. 198 MESSAGES AAPOR NEW YORK CHAPTER (FEB. 8, 1983)
28 BEYOND RECALL 204 MARKETING SCIENCE INST, CAMBRIDGE (NOV. 21,1983) 29
MEASURING MEMORY: AN INDUSTRY DILEMMA 209 J. ADV. RES. 25:4 (AUG. 1985)
30 A PERSONAL RETROSPECTIVE ON THE USE OF PHYSIOLOGICAL 213 MEASURES OF
ADVERTISING RESPONSE UNDATED MANUSCRIPT CA. 1986 SECTION III: CORPORATE
ADVERTISING 31 ADAPTING EXISTING SURVEY DATA BANKS TO SOCIAL 223
INDICATOR PURPOSES UNDATED MANUSCRIPT CA. 1972 32 INNOVATIONS IN PUBLIC
OPINION RESEARCH 229 MARKET RESEARCH COUNCIL, NEW YORK (MAR. 19, 1976)
33 PUBLIC ATTITUDES TOWARD PRIVATE ENTERPRISE AND 236 BUSINESS
UNPUBLISHED MANUSCRIPT, MAY 18, 1977 34 HOW TO MISINTERPRET PUBLIC
OPINION RESEARCH AND 250 UNDERESTIMATE THE POTENTIAL OF CORPORATE
ADVERTISING ANA CORPORATE ADVERTISING WORKSHOP, NEW YORK (OCT. 26, 1978)
55 UNDERSTANDING PUBLIC RESPONSE TO MASSIVE NEW 255 TECHNOLOGIES GE
MANAGEMENT SEMINAR, STAMFORD (NOV. 5, 1979) 36 MEASURING PROGRESS 262
ANA CORPORATE ADVERTISING SEMINAR, NEW YORK (OCT. 17, 1979) 3 7 TRACKING
THE EFFECTS OF CORPORATE ADVERTISING 26 6 ANA ADVERTISING RESEARCH
WORKSHOP, NEW YORK (DEC. 9, 1981) 38 CORPORATE ADVERTISING AS "THOUGHT
PROVOKING" 271 MESSAGES CORPORATE COMMUNICATIONS WORKSHOP, MARKETING
SCIENCE INST., CAMBRIDGE (MAY 1981) 39 - REPETITION REVISITED:
APPLICATION OF THE THREE 276 EXPOSURE THEORY TO CORPORATE ADVERTISING
AMA 13TH ATTITUDE RESEARCH CONF., ARIZONA (FEB. 10, 1982) 40 TELEVISION
PROGRAM INTEREST AND COMMERCIAL 280 INTERRUPTION J. ADV. RES. 23:1 (FEB.
1983) SECTION IV: METHODS AND OBSERVATIONS 41 THE "DRAW A SUPERMARKET"
TECHNIQUE 285 PUB. OP'NQ. 24:1 (SPRING 1960) 42 THE ROLE OF MAGAZINES IN
AMERICA: TODAY AND 287 TOMORROW MAGAZINE PUBLISHERS ASS'N 39TH SPRING
CONF., THE GREENBRIAR (MAY 6,1958) 43 FAST LEARNING AND SLOW FORGETTING
OF ADVERTISING 293 CAMPAIGNS FOURTH ANNUAL ARF RESEARCH QUALITY
WORKSHOP, NEW YORK (SEPT. 15, 1986) 44 LIMITS OF ATTENTION TO
ADVERTISING 297 "POINT OF VIEW," J. ADV. RES. 28:5 (OCT.-NOV. 1988) 45
HIGH RESOLUTION TELEVISION AND VIDEO GAMES OF THE 303 FUTURE: SOME
PSYCHOLOGICAL IMPLICATIONS AMA, NEW YORK (JAN. 24, 1984) 46 SOME
CONSEQUENCES OF HIGH DEFINITION TELEVISION 309 MARKET RESEARCH COUNCIL,
NEW YORK (MAR. 16, 1990) 4 7 CONSUMER BEHAVIOR 316 INTERNATIONAL
ENCYCLOPEDIA OF THE SOCIAL SCIENCES (MACMILLAN/FREE PRESS 1968) 48
SOCIOLOGY AND CONSUMER BEHAVIOR 324 AMERICAN SOCIOLOGICAL ASS'N CONF. ON
SOCIOLOGICAL ISSUES IN BUSINESS AND INDUSTRY, NEW YORK (SEPT. 3, 1986)
49 PAVLOV'S DOG AND THE FUTURE OF CONSUMER 328 PSYCHOLOGY J. ADV. RES.
34:6 (NOV. 1994) AUTHOR INDEX 333 SUBJECT INDEX 337 |
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| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Psychologie Wirtschaftswissenschaften |
| era | Geschichte 1947-1994 gnd |
| era_facet | Geschichte 1947-1994 |
| format | Book |
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| genre | (DE-588)4135952-5 Quelle gnd-content |
| genre_facet | Quelle |
| id | DE-604.BV023369416 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T21:12:03Z |
| indexdate | 2024-07-09T21:17:02Z |
| institution | BVB |
| isbn | 9780805857887 0805857885 |
| language | English |
| lccn | 2008009298 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016552706 |
| oclc_num | 213133332 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-12 DE-526 |
| owner_facet | DE-19 DE-BY-UBM DE-12 DE-526 |
| physical | 344 S. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Routledge |
| record_format | marc |
| series2 | Marketing and consumer psychology series |
| spelling | Krugman, Herbert E. Verfasser aut Consumer behavior and advertising involvement selected works of Herbert E. Krugman Edward P. Krugman New York [u.a.] Routledge 2008 344 S. txt rdacontent n rdamedia nc rdacarrier Marketing and consumer psychology series Geschichte 1947-1994 gnd rswk-swf Consumentengedrag gtt Psychologische aspecten gtt Reclame gtt Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4135952-5 Quelle gnd-content Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s Geschichte 1947-1994 z DE-604 Werbepsychologie (DE-588)4140889-5 s b DE-604 Krugman, Edward Sonstige oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016552706&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Krugman, Herbert E. Consumer behavior and advertising involvement selected works of Herbert E. Krugman Consumentengedrag gtt Psychologische aspecten gtt Reclame gtt Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4065541-6 (DE-588)4062644-1 (DE-588)4135952-5 |
| title | Consumer behavior and advertising involvement selected works of Herbert E. Krugman |
| title_auth | Consumer behavior and advertising involvement selected works of Herbert E. Krugman |
| title_exact_search | Consumer behavior and advertising involvement selected works of Herbert E. Krugman |
| title_exact_search_txtP | Consumer behavior and advertising involvement selected works of Herbert E. Krugman |
| title_full | Consumer behavior and advertising involvement selected works of Herbert E. Krugman Edward P. Krugman |
| title_fullStr | Consumer behavior and advertising involvement selected works of Herbert E. Krugman Edward P. Krugman |
| title_full_unstemmed | Consumer behavior and advertising involvement selected works of Herbert E. Krugman Edward P. Krugman |
| title_short | Consumer behavior and advertising involvement |
| title_sort | consumer behavior and advertising involvement selected works of herbert e krugman |
| title_sub | selected works of Herbert E. Krugman |
| topic | Consumentengedrag gtt Psychologische aspecten gtt Reclame gtt Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumentengedrag Psychologische aspecten Reclame Psychologie Advertising Psychological aspects Consumer behavior Werbepsychologie Werbung Verbraucherverhalten Quelle |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016552706&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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