From assets to profits: competing for IP Value & Return
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2009
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIV, 296 S. Graph. Darst. |
| ISBN: | 9780470225387 0470225386 |
Internformat
MARC
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| 035 | |a (OCoLC)230181679 | ||
| 035 | |a (DE-599)BVBBV023357097 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M382 | ||
| 245 | 1 | 0 | |a From assets to profits |b competing for IP Value & Return |c ed. by Bruce Berman |
| 264 | 1 | |a Hoboken |b Wiley |c 2009 | |
| 300 | |a XXIV, 296 S. |b Graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Berman, Bruce |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016540621&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016540621 | ||
Datensatz im Suchindex
| _version_ | 1804137717886353409 |
|---|---|
| adam_text | Contents
About the Editor xix
Introduction xxi
PART ONE IP Business Models 1
CHAPTER 1 Out of Alignment—Getting IP and Business 3
Strategies Back in Sync
By Dan McCurdy
Perspective 3
The CEO s Dilema 4
The Emergence of Patent Trolls and Their Impact 7
on IP Licensing
In A Changing IP and Business Environment, 8
What is the Correct IP Strategy?
The Need to Tie Intellectual Property Strategy to 10
Overall Business Strategy
Using the Company s Intellectual Property to 13
Improve Business Performance
Not Magic—Just Hard Work 16
CHAPTER 2 Evolution of the Technology Firm: IP Rights 19
and the Business of Licensing
By Bryan P. Lord
Perspective 19
Introduction 20
The Past: The Integrated Industrial Economy 21
The Present: The Disaggregated Modern Economy 24
The Future? The Interrelated Open Economy 36
Conclusion 41
XIII
XIV
CONTENTS
CHAPTER 3
CHAPTER 4
CHAPTER 5
PART TWO
CHAPTER 6
Reengineering the IP Ecosystem 45
By Kevin Rivette
Perspective 45
Strategy Before Tactics 46
Ecosystem Reengineering—What Is It? 47
Profit Pool Positioning: Show Me the Money 47
Advantaged Networks: Whom Do I Want to Play With? 50
Collaborative Innovation: How to Avoid Looking 54
Over Your R D Shoulder
IP Investing: Catalyst for Return or Recipe 57
for Pain?
By Bruce Berman
Perspective 57
Agreeing to Disagree 58
IP Comes in Many Shapes and Sizes, So Does IP Value 61
Fewer than 5% of Patents Are Assets 63
Diverse Patent Holder Motives and Expectations 68
IP in Context: Toward a Broader Interpretation of ROIP 72
The CEO Challenge: Recognizing and Maximizing 75
IP Assets
Making Sense of Recent Trends, Court 81
Decisions, and Attempts at Patent Reform
By Irving Rappaport
Perspective 81
Too Much Litigation, Too Many Big Awards 82
Patent Competition 82
Myths Fostered by Those Claiming the Patent 85
System Must Change
Emerging New IP-Based Business Models 86
Recent Supreme Court Decisions Impact on Business 93
Patent Reform Legislation 93
Conclusions 98
IP Performance 103
Patent Valuation Contexts: Navigating 105
Murky Waters
By James D. Woods
Perspective 105
Sounding the Shoals, Plumbing the Depths 106
Valuation Techniques 108
Sources of Value 113
Practical Application 121
CONTENTS
XV
CHAPTER 7
Measuring and Conveying IP Value in the 125
Global Enterprise
By Joe Beyers
Perspective 125
Introduction 126
Strategic Intent of IP-A Changing Role 127
Structuring for Success—It Sounds Good but 129
How Do You Get Everyone on Board?
Leveraging IP for Increased Value—but What Kind 130
of Value?
IP Cash/Value-Who Gets the Benefit? 132
Revenue Recognition—So You Get the Cash, but 132
Can You Count It?
Specific Business Models—What Are Reasonable 135
Financial Goals?
Tradeoffs—Setting the Goals and Measures 137
of Success
Summary 139
chapter 8 Strategic Patents and Return On Investment 141
By Willy Shih
Perspective 141
With Patents, Cash is Not Necessarily King 142
Valuing a Patent versus Valuing a Technology 142
Strategic Use of Patent Portfolios 149
Is R D Solely for the Purpose of Generating 151
Patents a Sustainable Business Model?
Thinking Strategically about Patents 152
How Does a Firm Know if Its Patent Strategy 157
Is Successful?
chapter 9 Patent Litigation: The Changing Economics 161
of Risk Return
By Ronald]. Schutz
Perspective 161
The Only Constant is Change 162
The Rules of the Game Have Changed 163
The Rules May Change More 164
Risk/Reward Analysis 165
Patent Litigation Is More Expensive 165
Risk/Reward from The Patent Owner s Perspective 166
Risk/Reward Analysis from The Alleged Infringer s 169
Perspective
Other Factors that All Parties Need to Consider 170
XVI
CONTENTS
CHAPTER 10
A Report from The Trenches
Conclusion
Making Reputation Pay: Intellectual Assets
Impact on Shareholder Value
By Jonathan Low
Perspective
The Reemergence of Reputation
Intellectual Property as a Global Differentiator
Intangibly Denominated Objectives
Refining Techniques for Quantifying Reputation
Keeping Brand Promises
New Measurement Rigor
Making Informed Decisions
part three IP Transactions
CHAPTER 11
CHAPTER 12
IP Asset Sales, Still A Work in Progress
By James E. Malackowski
Perspective
From Technology Transfer to Title Transfer
A Tradition of Patent Licensing
Emergence of New IP Marketplaces
IP Assets: Tomorrow s Currency
Conclusion
The Evolving Role of IP in M A: From
Deal-Breaker to Deal-Maker
By Ron Laurie
Perspective
Not Just a Bundle of Rights
First Generation M A Mindset: IP as a Deal-Breaker
Second Generation M A Mindset—Seeing IP as a
Deal Driver
Remaining Impediments to Fully integrating IP Value
Analysis into M A Transactions—And
Possible Solutions
The Role of the CIPO in Early-Stage M A Activity
The Role of the IP Investment Banker in Extracting
Maximum Value from Transactions
Conclusion
171
173
175
175
176
179
180
181
183
184
188
191
193
193
194
196
197
203
211
215
215
216
217
221
223
226
227
231
CONTENTS
XVI I
CHAPTER 13
CHAPTER 14
CHAPTER 15
Patents-as-Hedge: Wall Street s Emerging 233
Monetization Model
By John A. Squires
Perspective 233
Valuing Risk Management 234
Attributes of Patents Wall Street Seeks to Procure 238
Innovation for Consortia and Joint Ventures in 244
Market Structures
Role of Patents in Market Structure Joint Ventures 249
Patent Valuation and Implications for Use of Patents 250
Moving Forward
Financing IP Assets—What Lenders and 255
Investors are Missing
By Keith Bergelt
Perspective 255
Financial Capital Available to IP Holders 256
Putting the Subprime Credit Crisis into an 257
IP Perspective
IP Finance 261
IP Finance Landscape 266
Conclusion 271
Assets, Property and Capital in a Globalized 275
Intellectual Value Chain
By UlfPetrusson and Bowman J. Heiden
Perspective 275
(Re)defining Intellectual Assets, Property, and Capital 276
The Transformation of Industry to Knowledge- 280
Based Business
Knowledge-Based Business Models 283
The Road Ahead 290
Index
293
|
| adam_txt |
Contents
About the Editor xix
Introduction xxi
PART ONE IP Business Models 1
CHAPTER 1 Out of Alignment—Getting IP and Business 3
Strategies Back in Sync
By Dan McCurdy
Perspective 3
The CEO's Dilema 4
The Emergence of Patent Trolls and Their Impact 7
on IP Licensing
In A Changing IP and Business Environment, 8
What is the Correct IP Strategy?
The Need to Tie Intellectual Property Strategy to 10
Overall Business Strategy
Using the Company's Intellectual Property to 13
Improve Business Performance
Not Magic—Just Hard Work 16
CHAPTER 2 Evolution of the Technology Firm: IP Rights 19
and the Business of Licensing
By Bryan P. Lord
Perspective 19
Introduction 20
The Past: The Integrated Industrial Economy 21
The Present: The Disaggregated Modern Economy 24
The Future? The Interrelated "Open" Economy 36
Conclusion 41
XIII
XIV
CONTENTS
CHAPTER 3
CHAPTER 4
CHAPTER 5
PART TWO
CHAPTER 6
Reengineering the IP Ecosystem 45
By Kevin Rivette
Perspective 45
Strategy Before Tactics 46
Ecosystem Reengineering—What Is It? 47
Profit Pool Positioning: "Show Me the Money" 47
Advantaged Networks: "Whom Do I Want to Play With?" 50
Collaborative Innovation: "How to Avoid Looking 54
Over Your R D Shoulder"
IP Investing: Catalyst for Return or Recipe 57
for Pain?
By Bruce Berman
Perspective 57
Agreeing to Disagree 58
IP Comes in Many Shapes and Sizes, So Does IP Value 61
Fewer than 5% of Patents Are Assets 63
Diverse Patent Holder Motives and Expectations 68
IP in Context: Toward a Broader Interpretation of ROIP 72
The CEO Challenge: Recognizing and Maximizing 75
IP Assets
Making Sense of Recent Trends, Court 81
Decisions, and Attempts at Patent Reform
By Irving Rappaport
Perspective 81
Too Much Litigation, Too Many Big Awards 82
Patent Competition 82
Myths Fostered by Those Claiming the Patent 85
System Must Change
Emerging New IP-Based Business Models 86
Recent Supreme Court Decisions' Impact on Business 93
Patent Reform Legislation 93
Conclusions 98
IP Performance 103
Patent Valuation Contexts: Navigating 105
Murky Waters
By James D. Woods
Perspective 105
Sounding the Shoals, Plumbing the Depths 106
Valuation Techniques 108
Sources of Value 113
Practical Application 121
CONTENTS
XV
CHAPTER 7
Measuring and Conveying IP Value in the 125
Global Enterprise
By Joe Beyers
Perspective 125
Introduction 126
Strategic Intent of IP-A Changing Role 127
Structuring for Success—It Sounds Good but 129
How Do You Get Everyone on Board?
Leveraging IP for Increased Value—but What Kind 130
of Value?
IP Cash/Value-Who Gets the Benefit? 132
Revenue Recognition—So You Get the Cash, but 132
Can You Count It?
Specific Business Models—What Are Reasonable 135
Financial Goals?
Tradeoffs—Setting the Goals and Measures 137
of Success
Summary 139
chapter 8 Strategic Patents and Return On Investment 141
By Willy Shih
Perspective 141
With Patents, Cash is Not Necessarily King 142
Valuing a Patent versus Valuing a Technology 142
Strategic Use of Patent Portfolios 149
Is R D Solely for the Purpose of Generating 151
Patents a Sustainable Business Model?
Thinking Strategically about Patents 152
How Does a Firm Know if Its Patent Strategy 157
Is Successful?
chapter 9 Patent Litigation: The Changing Economics 161
of Risk Return
By Ronald]. Schutz
Perspective 161
The Only Constant is Change 162
The Rules of the Game Have Changed 163
The Rules May Change More 164
Risk/Reward Analysis 165
Patent Litigation Is More Expensive 165
Risk/Reward from The Patent Owner's Perspective 166
Risk/Reward Analysis from The Alleged Infringer's 169
Perspective
Other Factors that All Parties Need to Consider 170
XVI
CONTENTS
CHAPTER 10
A Report from The Trenches
Conclusion
Making Reputation Pay: Intellectual Assets'
Impact on Shareholder Value
By Jonathan Low
Perspective
The Reemergence of Reputation
Intellectual Property as a Global Differentiator
Intangibly Denominated Objectives
Refining Techniques for Quantifying Reputation
Keeping Brand Promises
New Measurement Rigor
Making Informed Decisions
part three IP Transactions
CHAPTER 11
CHAPTER 12
IP Asset Sales, Still A Work in Progress
By James E. Malackowski
Perspective
From Technology Transfer to Title Transfer
A Tradition of Patent Licensing
Emergence of New IP Marketplaces
IP Assets: Tomorrow's Currency
Conclusion
The Evolving Role of IP in M A: From
Deal-Breaker to Deal-Maker
By Ron Laurie
Perspective
Not Just a Bundle of Rights
First Generation M A Mindset: IP as a Deal-Breaker
Second Generation M A Mindset—Seeing IP as a
Deal Driver
Remaining Impediments to Fully integrating IP Value
Analysis into M A Transactions—And
Possible Solutions
The Role of the CIPO in Early-Stage M A Activity
The Role of the IP Investment Banker in Extracting
Maximum Value from Transactions
Conclusion
171
173
175
175
176
179
180
181
183
184
188
191
193
193
194
196
197
203
211
215
215
216
217
221
223
226
227
231
CONTENTS
XVI I
CHAPTER 13
CHAPTER 14
CHAPTER 15
Patents-as-Hedge: Wall Street's Emerging 233
Monetization Model
By John A. Squires
Perspective 233
Valuing Risk Management 234
Attributes of Patents Wall Street Seeks to Procure 238
Innovation for Consortia and Joint Ventures in 244
Market Structures
Role of Patents in Market Structure Joint Ventures 249
Patent Valuation and Implications for Use of Patents 250
Moving Forward
Financing IP Assets—What Lenders and 255
Investors are Missing
By Keith Bergelt
Perspective 255
Financial Capital Available to IP Holders 256
Putting the Subprime Credit Crisis into an 257
IP Perspective
IP Finance 261
IP Finance Landscape 266
Conclusion 271
Assets, Property and Capital in a Globalized 275
Intellectual Value Chain
By UlfPetrusson and Bowman J. Heiden
Perspective 275
(Re)defining Intellectual Assets, Property, and Capital 276
The Transformation of Industry to Knowledge- 280
Based Business
Knowledge-Based Business Models 283
The Road Ahead 290
Index
293 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T21:07:41Z |
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| spelling | From assets to profits competing for IP Value & Return ed. by Bruce Berman Hoboken Wiley 2009 XXIV, 296 S. Graph. Darst. txt rdacontent n rdamedia nc rdacarrier Berman, Bruce Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016540621&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title_fullStr | From assets to profits competing for IP Value & Return ed. by Bruce Berman |
| title_full_unstemmed | From assets to profits competing for IP Value & Return ed. by Bruce Berman |
| title_short | From assets to profits |
| title_sort | from assets to profits competing for ip value return |
| title_sub | competing for IP Value & Return |
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