Marketing strategy: a decision-focused approach
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston [u.a.]
McGraw-Hill Irwin
2008
|
| Edition: | 6. ed., international ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XX, 346 S. graph. Darst. |
| ISBN: | 9780073529899 |
Staff View
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| index_date | 2024-07-02T21:01:11Z |
| indexdate | 2024-07-09T21:16:20Z |
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| isbn | 9780073529899 |
| language | English |
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| physical | XX, 346 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Marketing strategy a decision-focused approach Orville C. Walker ... 6. ed., international ed. Boston [u.a.] McGraw-Hill Irwin 2008 XX, 346 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingstrategie (DE-588)4120697-6 s b DE-604 Walker, Orville C. Sonstige oth |
| spellingShingle | Marketing strategy a decision-focused approach Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Marketing strategy a decision-focused approach |
| title_auth | Marketing strategy a decision-focused approach |
| title_exact_search | Marketing strategy a decision-focused approach |
| title_exact_search_txtP | Marketing strategy a decision-focused approach |
| title_full | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_fullStr | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_full_unstemmed | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_short | Marketing strategy |
| title_sort | marketing strategy a decision focused approach |
| title_sub | a decision-focused approach |
| topic | Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Management Marketingstrategie Lehrbuch |
| work_keys_str_mv | AT walkerorvillec marketingstrategyadecisionfocusedapproach |