Marketing strategy: a decision-focused approach
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill Irwin
2008
|
| Ausgabe: | 6. ed., international ed. |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XX, 346 S. graph. Darst. |
| ISBN: | 9780073529899 |
Internformat
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Datensatz im Suchindex
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)167504570 (DE-599)BVBBV023339644 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 6. ed., international ed. |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV023339644 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:01:11Z |
| indexdate | 2024-07-09T21:16:20Z |
| institution | BVB |
| isbn | 9780073529899 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016523439 |
| oclc_num | 167504570 |
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| physical | XX, 346 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Marketing strategy a decision-focused approach Orville C. Walker ... 6. ed., international ed. Boston [u.a.] McGraw-Hill Irwin 2008 XX, 346 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingstrategie (DE-588)4120697-6 s b DE-604 Walker, Orville C. Sonstige oth |
| spellingShingle | Marketing strategy a decision-focused approach Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Marketing strategy a decision-focused approach |
| title_auth | Marketing strategy a decision-focused approach |
| title_exact_search | Marketing strategy a decision-focused approach |
| title_exact_search_txtP | Marketing strategy a decision-focused approach |
| title_full | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_fullStr | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_full_unstemmed | Marketing strategy a decision-focused approach Orville C. Walker ... |
| title_short | Marketing strategy |
| title_sort | marketing strategy a decision focused approach |
| title_sub | a decision-focused approach |
| topic | Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Management Marketingstrategie Lehrbuch |
| work_keys_str_mv | AT walkerorvillec marketingstrategyadecisionfocusedapproach |