APA (7th ed.) Citation

(2008). Marketing strategy: A decision-focused approach (6. ed., international ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Marketing Strategy: A Decision-focused Approach. 6. ed., international ed. Boston [u.a.]: McGraw-Hill Irwin, 2008.

MLA (9th ed.) Citation

Marketing Strategy: A Decision-focused Approach. 6. ed., international ed. McGraw-Hill Irwin, 2008.