Multichannel marketing: metrics and methods for on and offline success
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, Ind.
Wiley Publ.
2008
|
| Edition: | [1st ed.] |
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis |
| Physical Description: | XXIV, 288 S. Ill., graph. Darst. |
| ISBN: | 047023959X 9780470239599 |
Staff View
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Record in the Search Index
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| adam_text |
MULTICHANNEL MARKETING
/ ARIKAN, AKIN
: C2008
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WITH GREAT OPPORTUNITY COME GREAT CHALLENGES
THE WEB ANALYST TACKLES MULTICHANNEL METRICS ONLINE
THE OFFLINE MARKETER'S BAG OF TRICKS
THE DIRECT MARKETER DIGS INTO MULTICHANNEL ANALYTICS
THE BRAND ADVERTISER'S TAKE ON MULTICHANNEL ANALYTICS
MEASURE LIFT BETWEEN ONLINE AND OFFLINE
MEASURE 1:1 INTERACTIONS BETWEEN ONLINE AND OFFLINE
MEASURE MULTI-TOUCH CONVERSIONS
ATTRACT AND ACQUIRE
ENGAGE AND CONVERT
GROW LIFETIME VALUE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| adam_txt |
MULTICHANNEL MARKETING
/ ARIKAN, AKIN
: C2008
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WITH GREAT OPPORTUNITY COME GREAT CHALLENGES
THE WEB ANALYST TACKLES MULTICHANNEL METRICS ONLINE
THE OFFLINE MARKETER'S BAG OF TRICKS
THE DIRECT MARKETER DIGS INTO MULTICHANNEL ANALYTICS
THE BRAND ADVERTISER'S TAKE ON MULTICHANNEL ANALYTICS
MEASURE LIFT BETWEEN ONLINE AND OFFLINE
MEASURE 1:1 INTERACTIONS BETWEEN ONLINE AND OFFLINE
MEASURE MULTI-TOUCH CONVERSIONS
ATTRACT AND ACQUIRE
ENGAGE AND CONVERT
GROW LIFETIME VALUE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
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| dewey-full | 658.8/72 |
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| discipline | Wirtschaftswissenschaften |
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| edition | [1st ed.] |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:01:06Z |
| indexdate | 2025-04-10T12:01:19Z |
| institution | BVB |
| isbn | 047023959X 9780470239599 |
| language | English |
| lccn | 2008008356 |
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| physical | XXIV, 288 S. Ill., graph. Darst. |
| publishDate | 2008 |
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| publisher | Wiley Publ. |
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| spelling | Arikan, Akin 1969- Verfasser (DE-588)135637961 aut Multichannel marketing metrics and methods for on and offline success Akin Arikan [1st ed.] Indianapolis, Ind. Wiley Publ. 2008 XXIV, 288 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internet marketing Multilevel marketing Marketing (DE-588)4037589-4 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Erfolgsanalyse (DE-588)4121212-5 gnd rswk-swf Vertriebsorganisation (DE-588)4078869-6 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s Vertriebsorganisation (DE-588)4078869-6 s Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Erfolgsanalyse (DE-588)4121212-5 s DE-188 http://www.loc.gov/catdir/enhancements/fy0827/2008008356-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2008008356-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2008008356-t.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016523223&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Arikan, Akin 1969- Multichannel marketing metrics and methods for on and offline success Internet marketing Multilevel marketing Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Electronic Commerce (DE-588)4592128-3 gnd Erfolgsanalyse (DE-588)4121212-5 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
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| title | Multichannel marketing metrics and methods for on and offline success |
| title_auth | Multichannel marketing metrics and methods for on and offline success |
| title_exact_search | Multichannel marketing metrics and methods for on and offline success |
| title_exact_search_txtP | Multichannel marketing metrics and methods for on and offline success |
| title_full | Multichannel marketing metrics and methods for on and offline success Akin Arikan |
| title_fullStr | Multichannel marketing metrics and methods for on and offline success Akin Arikan |
| title_full_unstemmed | Multichannel marketing metrics and methods for on and offline success Akin Arikan |
| title_short | Multichannel marketing |
| title_sort | multichannel marketing metrics and methods for on and offline success |
| title_sub | metrics and methods for on and offline success |
| topic | Internet marketing Multilevel marketing Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Electronic Commerce (DE-588)4592128-3 gnd Erfolgsanalyse (DE-588)4121212-5 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| topic_facet | Internet marketing Multilevel marketing Marketing Mehrgleisiger Vertrieb Marketingmanagement Electronic Commerce Erfolgsanalyse Vertriebsorganisation |
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