Multichannel marketing: metrics and methods for on and offline success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Wiley Publ.
2008
|
| Ausgabe: | [1st ed.] |
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis |
| Beschreibung: | XXIV, 288 S. Ill., graph. Darst. |
| ISBN: | 047023959X 9780470239599 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | MULTICHANNEL MARKETING
/ ARIKAN, AKIN
: C2008
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WITH GREAT OPPORTUNITY COME GREAT CHALLENGES
THE WEB ANALYST TACKLES MULTICHANNEL METRICS ONLINE
THE OFFLINE MARKETER S BAG OF TRICKS
THE DIRECT MARKETER DIGS INTO MULTICHANNEL ANALYTICS
THE BRAND ADVERTISER S TAKE ON MULTICHANNEL ANALYTICS
MEASURE LIFT BETWEEN ONLINE AND OFFLINE
MEASURE 1:1 INTERACTIONS BETWEEN ONLINE AND OFFLINE
MEASURE MULTI-TOUCH CONVERSIONS
ATTRACT AND ACQUIRE
ENGAGE AND CONVERT
GROW LIFETIME VALUE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
MULTICHANNEL MARKETING
/ ARIKAN, AKIN
: C2008
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WITH GREAT OPPORTUNITY COME GREAT CHALLENGES
THE WEB ANALYST TACKLES MULTICHANNEL METRICS ONLINE
THE OFFLINE MARKETER'S BAG OF TRICKS
THE DIRECT MARKETER DIGS INTO MULTICHANNEL ANALYTICS
THE BRAND ADVERTISER'S TAKE ON MULTICHANNEL ANALYTICS
MEASURE LIFT BETWEEN ONLINE AND OFFLINE
MEASURE 1:1 INTERACTIONS BETWEEN ONLINE AND OFFLINE
MEASURE MULTI-TOUCH CONVERSIONS
ATTRACT AND ACQUIRE
ENGAGE AND CONVERT
GROW LIFETIME VALUE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
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| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)212376055 (DE-599)HBZHT015493261 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | [1st ed.] |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:01:06Z |
| indexdate | 2024-07-09T21:16:19Z |
| institution | BVB |
| isbn | 047023959X 9780470239599 |
| language | English |
| lccn | 2008008356 |
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| spelling | Arikan, Akin 1969- Verfasser (DE-588)135637961 aut Multichannel marketing metrics and methods for on and offline success Akin Arikan [1st ed.] Indianapolis, Ind. Wiley Publ. 2008 XXIV, 288 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internet marketing Multilevel marketing Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Vertriebsorganisation (DE-588)4078869-6 gnd rswk-swf Erfolgsanalyse (DE-588)4121212-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s Vertriebsorganisation (DE-588)4078869-6 s Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Erfolgsanalyse (DE-588)4121212-5 s DE-188 http://www.loc.gov/catdir/enhancements/fy0827/2008008356-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2008008356-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2008008356-t.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016523223&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Arikan, Akin 1969- Multichannel marketing metrics and methods for on and offline success Internet marketing Multilevel marketing Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Vertriebsorganisation (DE-588)4078869-6 gnd Erfolgsanalyse (DE-588)4121212-5 gnd Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd |
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| title | Multichannel marketing metrics and methods for on and offline success |
| title_auth | Multichannel marketing metrics and methods for on and offline success |
| title_exact_search | Multichannel marketing metrics and methods for on and offline success |
| title_exact_search_txtP | Multichannel marketing metrics and methods for on and offline success |
| title_full | Multichannel marketing metrics and methods for on and offline success Akin Arikan |
| title_fullStr | Multichannel marketing metrics and methods for on and offline success Akin Arikan |
| title_full_unstemmed | Multichannel marketing metrics and methods for on and offline success Akin Arikan |
| title_short | Multichannel marketing |
| title_sort | multichannel marketing metrics and methods for on and offline success |
| title_sub | metrics and methods for on and offline success |
| topic | Internet marketing Multilevel marketing Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Vertriebsorganisation (DE-588)4078869-6 gnd Erfolgsanalyse (DE-588)4121212-5 gnd Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Internet marketing Multilevel marketing Mehrgleisiger Vertrieb Marketingmanagement Vertriebsorganisation Erfolgsanalyse Marketing Electronic Commerce |
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