APA (7th ed.) Citation

Arikan, A. (2008). Multichannel marketing: Metrics and methods for on and offline success ([1st ed.].). Wiley Publ.

Chicago Style (17th ed.) Citation

Arikan, Akin. Multichannel Marketing: Metrics and Methods for on and Offline Success. [1st ed.]. Indianapolis, Ind: Wiley Publ, 2008.

MLA (9th ed.) Citation

Arikan, Akin. Multichannel Marketing: Metrics and Methods for on and Offline Success. [1st ed.]. Wiley Publ, 2008.