Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, Calif.
Jossey-Bass
2008
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | "Reputation Institute publications"
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Contributor biographical information Table of contents Inhaltsverzeichnis |
| Beschreibung: | Enth.: What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave Literaturangaben S. 247 - 249 |
| Beschreibung: | XIX, 266 S. Ill., graph. Darst. |
| ISBN: | 9780787998301 0787998303 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804137688223186944 |
|---|---|
| adam_text | TAKING BRAND INITIATIVE / HATCH, MARY JO : C2008 TABLE OF CONTENTS
/ INHALTSVERZEICHNIS WHAT IS CORPORATE BRANDING? THE VALUE OF BRANDS
WHO ARE YOU? DIAGNOSING YOUR CORPORATE BRAND MANAGING CORPORATE BRANDS
AS ORGANIZATIONS GROW THE INFLUENCE OF EMPOYEES AND THEIR CULTURES
THROUGH STAKEHOLDERS EYES ALIGNING VISION, CULTURE, AND IMAGES CATCHING
THE THIRD WAVE: GETTING INTO ENTERPRISE BRANDING. DIESES SCHRIFTSTUECK
WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
TAKING BRAND INITIATIVE / HATCH, MARY JO : C2008 TABLE OF CONTENTS
/ INHALTSVERZEICHNIS WHAT IS CORPORATE BRANDING? THE VALUE OF BRANDS
WHO ARE YOU? DIAGNOSING YOUR CORPORATE BRAND MANAGING CORPORATE BRANDS
AS ORGANIZATIONS GROW THE INFLUENCE OF EMPOYEES AND THEIR CULTURES
THROUGH STAKEHOLDERS' EYES ALIGNING VISION, CULTURE, AND IMAGES CATCHING
THE THIRD WAVE: GETTING INTO ENTERPRISE BRANDING. DIESES SCHRIFTSTUECK
WURDE MASCHINELL ERZEUGT. |
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| author | Hatch, Mary Jo Schultz, Majken |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| ctrlnum | (OCoLC)183162477 (DE-599)BVBBV023337129 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. ed. |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:00:08Z |
| indexdate | 2024-07-09T21:16:16Z |
| institution | BVB |
| isbn | 9780787998301 0787998303 |
| language | English |
| lccn | 2007049669 |
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| publishDate | 2008 |
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| spelling | Hatch, Mary Jo Verfasser (DE-588)133364321 aut Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch ; Majken Schultz 1. ed. San Francisco, Calif. Jossey-Bass 2008 XIX, 266 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier "Reputation Institute publications" Enth.: What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave Literaturangaben S. 247 - 249 Corporate image Corporate culture Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Schultz, Majken Verfasser aut http://www.loc.gov/catdir/enhancements/fy0806/2007049669-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007049669-b.html Contributor biographical information http://www.loc.gov/catdir/toc/fy0803/2007049669.html Table of contents LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hatch, Mary Jo Schultz, Majken Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Corporate image Corporate culture Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037278-9 (DE-588)4074577-6 |
| title | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_auth | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_exact_search | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_exact_search_txtP | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_full | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch ; Majken Schultz |
| title_fullStr | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch ; Majken Schultz |
| title_full_unstemmed | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch ; Majken Schultz |
| title_short | Taking brand initiative |
| title_sort | taking brand initiative how companies can align strategy culture and identity through corporate branding |
| title_sub | how companies can align strategy, culture, and identity through corporate branding |
| topic | Corporate image Corporate culture Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Corporate image Corporate culture Branding (Marketing) Markenpolitik Management Marke |
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