Crossing the chasm: marketing and selling disruptive products to mainstream customers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
CollinsBusiness Essentials
2006
|
| Schlagworte: | |
| Beschreibung: | XXI, 227 S. Illustrationen |
| ISBN: | 9780060517120 0060517123 |
Internformat
MARC
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| 020 | |a 9780060517120 |9 978-0-06-051712-0 | ||
| 020 | |a 0060517123 |c pbk. |9 0-06-051712-3 | ||
| 035 | |a (OCoLC)552091478 | ||
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| 100 | 1 | |a Moore, Geoffrey A. |d 1946- |e Verfasser |0 (DE-588)13788222X |4 aut | |
| 245 | 1 | 0 | |a Crossing the chasm |b marketing and selling disruptive products to mainstream customers |c Geoffrey A. Moore |
| 264 | 1 | |a New York, NY |b CollinsBusiness Essentials |c 2006 | |
| 300 | |a XXI, 227 S. |b Illustrationen | ||
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Datensatz im Suchindex
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| callnumber-first | H - Social Science |
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| callnumber-search | HF5439.H54 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023332902 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:58:20Z |
| indexdate | 2024-07-09T21:16:06Z |
| institution | BVB |
| isbn | 9780060517120 0060517123 |
| language | English |
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| physical | XXI, 227 S. Illustrationen |
| publishDate | 2006 |
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| publisher | CollinsBusiness Essentials |
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| spelling | Moore, Geoffrey A. 1946- Verfasser (DE-588)13788222X aut Crossing the chasm marketing and selling disruptive products to mainstream customers Geoffrey A. Moore New York, NY CollinsBusiness Essentials 2006 XXI, 227 S. Illustrationen txt rdacontent n rdamedia nc rdacarrier Technische Innovation (DE-588)4431027-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 s Technische Innovation (DE-588)4431027-4 s Marketing (DE-588)4037589-4 s Innovationsmanagement (DE-588)4161817-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Moore, Geoffrey A. 1946- Crossing the chasm marketing and selling disruptive products to mainstream customers Technische Innovation (DE-588)4431027-4 gnd Marketing (DE-588)4037589-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd Spitzentechnologie (DE-588)4124236-1 gnd |
| subject_GND | (DE-588)4431027-4 (DE-588)4037589-4 (DE-588)4161817-8 (DE-588)4124236-1 |
| title | Crossing the chasm marketing and selling disruptive products to mainstream customers |
| title_auth | Crossing the chasm marketing and selling disruptive products to mainstream customers |
| title_exact_search | Crossing the chasm marketing and selling disruptive products to mainstream customers |
| title_exact_search_txtP | Crossing the chasm marketing and selling disruptive products to mainstream customers |
| title_full | Crossing the chasm marketing and selling disruptive products to mainstream customers Geoffrey A. Moore |
| title_fullStr | Crossing the chasm marketing and selling disruptive products to mainstream customers Geoffrey A. Moore |
| title_full_unstemmed | Crossing the chasm marketing and selling disruptive products to mainstream customers Geoffrey A. Moore |
| title_short | Crossing the chasm |
| title_sort | crossing the chasm marketing and selling disruptive products to mainstream customers |
| title_sub | marketing and selling disruptive products to mainstream customers |
| topic | Technische Innovation (DE-588)4431027-4 gnd Marketing (DE-588)4037589-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd Spitzentechnologie (DE-588)4124236-1 gnd |
| topic_facet | Technische Innovation Marketing Innovationsmanagement Spitzentechnologie |
| work_keys_str_mv | AT mooregeoffreya crossingthechasmmarketingandsellingdisruptiveproductstomainstreamcustomers |