Public relations practices: managerial case studies and problems
"Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles...
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2008
|
| Edition: | 7. ed., internat. ed. |
| Subjects: | |
| Summary: | "Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the "Declaration of Principles of PRSA's Code of Ethics."" - publishers description. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XII, 356 S. Ill., graph. Darst. |
| ISBN: | 9780138142711 0138142718 |
Staff View
MARC
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| id | DE-604.BV023324794 |
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| index_date | 2024-07-02T20:55:10Z |
| indexdate | 2024-07-09T21:15:54Z |
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| isbn | 9780138142711 0138142718 |
| language | English |
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| physical | XII, 356 S. Ill., graph. Darst. |
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| spelling | Public relations practices managerial case studies and problems Allen H. Center ... 7. ed., internat. ed. Upper Saddle River, NJ Pearson/Prentice Hall 2008 XII, 356 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the "Declaration of Principles of PRSA's Code of Ethics."" - publishers description. Relations publiques - Cas, Études de Public relations Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Center, Allen H. Sonstige oth |
| spellingShingle | Public relations practices managerial case studies and problems Relations publiques - Cas, Études de Public relations Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4522595-3 |
| title | Public relations practices managerial case studies and problems |
| title_auth | Public relations practices managerial case studies and problems |
| title_exact_search | Public relations practices managerial case studies and problems |
| title_exact_search_txtP | Public relations practices managerial case studies and problems |
| title_full | Public relations practices managerial case studies and problems Allen H. Center ... |
| title_fullStr | Public relations practices managerial case studies and problems Allen H. Center ... |
| title_full_unstemmed | Public relations practices managerial case studies and problems Allen H. Center ... |
| title_short | Public relations practices |
| title_sort | public relations practices managerial case studies and problems |
| title_sub | managerial case studies and problems |
| topic | Relations publiques - Cas, Études de Public relations Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Relations publiques - Cas, Études de Public relations Case studies Öffentlichkeitsarbeit Fallstudiensammlung |
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