Public relations practices: managerial case studies and problems
"Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles...
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2008
|
Ausgabe: | 7. ed., internat. ed. |
Schlagworte: | |
Zusammenfassung: | "Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the "Declaration of Principles of PRSA's Code of Ethics."" - publishers description. |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | XII, 356 S. Ill., graph. Darst. |
ISBN: | 9780138142711 0138142718 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
001 | BV023324794 | ||
003 | DE-604 | ||
005 | 20080722 | ||
007 | t | ||
008 | 080602s2008 xxuad|| |||| 00||| eng d | ||
010 | |a 2007040375 | ||
020 | |a 9780138142711 |9 978-0-13-814271-1 | ||
020 | |a 0138142718 |9 0-13-814271-8 | ||
035 | |a (OCoLC)173659616 | ||
035 | |a (DE-599)HBZHT015450771 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
044 | |a xxu |c US | ||
049 | |a DE-703 |a DE-11 | ||
050 | 0 | |a HM1221 | |
082 | 0 | |a 659.2 | |
084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
245 | 1 | 0 | |a Public relations practices |b managerial case studies and problems |c Allen H. Center ... |
250 | |a 7. ed., internat. ed. | ||
264 | 1 | |a Upper Saddle River, NJ |b Pearson/Prentice Hall |c 2008 | |
300 | |a XII, 356 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
520 | 3 | |a "Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the "Declaration of Principles of PRSA's Code of Ethics."" - publishers description. | |
650 | 4 | |a Relations publiques - Cas, Études de | |
650 | 4 | |a Public relations |x Case studies | |
650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Center, Allen H. |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-016508833 |
Datensatz im Suchindex
_version_ | 1804137665303412736 |
---|---|
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
building | Verbundindex |
bvnumber | BV023324794 |
callnumber-first | H - Social Science |
callnumber-label | HM1221 |
callnumber-raw | HM1221 |
callnumber-search | HM1221 |
callnumber-sort | HM 41221 |
callnumber-subject | HM - Sociology |
classification_rvk | QP 637 |
ctrlnum | (OCoLC)173659616 (DE-599)HBZHT015450771 |
dewey-full | 659.2 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.2 |
dewey-search | 659.2 |
dewey-sort | 3659.2 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | 7. ed., internat. ed. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02398nam a2200433zc 4500</leader><controlfield tag="001">BV023324794</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080722 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080602s2008 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2007040375</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780138142711</subfield><subfield code="9">978-0-13-814271-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0138142718</subfield><subfield code="9">0-13-814271-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)173659616</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT015450771</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HM1221</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public relations practices</subfield><subfield code="b">managerial case studies and problems</subfield><subfield code="c">Allen H. Center ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">7. ed., internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Upper Saddle River, NJ</subfield><subfield code="b">Pearson/Prentice Hall</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 356 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the "Declaration of Principles of PRSA's Code of Ethics."" - publishers description.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relations publiques - Cas, Études de</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield><subfield code="x">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Center, Allen H.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016508833</subfield></datafield></record></collection> |
genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
id | DE-604.BV023324794 |
illustrated | Illustrated |
index_date | 2024-07-02T20:55:10Z |
indexdate | 2024-07-09T21:15:54Z |
institution | BVB |
isbn | 9780138142711 0138142718 |
language | English |
lccn | 2007040375 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016508833 |
oclc_num | 173659616 |
open_access_boolean | |
owner | DE-703 DE-11 |
owner_facet | DE-703 DE-11 |
physical | XII, 356 S. Ill., graph. Darst. |
publishDate | 2008 |
publishDateSearch | 2008 |
publishDateSort | 2008 |
publisher | Pearson/Prentice Hall |
record_format | marc |
spelling | Public relations practices managerial case studies and problems Allen H. Center ... 7. ed., internat. ed. Upper Saddle River, NJ Pearson/Prentice Hall 2008 XII, 356 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the "Declaration of Principles of PRSA's Code of Ethics."" - publishers description. Relations publiques - Cas, Études de Public relations Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Center, Allen H. Sonstige oth |
spellingShingle | Public relations practices managerial case studies and problems Relations publiques - Cas, Études de Public relations Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
subject_GND | (DE-588)4043188-5 (DE-588)4522595-3 |
title | Public relations practices managerial case studies and problems |
title_auth | Public relations practices managerial case studies and problems |
title_exact_search | Public relations practices managerial case studies and problems |
title_exact_search_txtP | Public relations practices managerial case studies and problems |
title_full | Public relations practices managerial case studies and problems Allen H. Center ... |
title_fullStr | Public relations practices managerial case studies and problems Allen H. Center ... |
title_full_unstemmed | Public relations practices managerial case studies and problems Allen H. Center ... |
title_short | Public relations practices |
title_sort | public relations practices managerial case studies and problems |
title_sub | managerial case studies and problems |
topic | Relations publiques - Cas, Études de Public relations Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
topic_facet | Relations publiques - Cas, Études de Public relations Case studies Öffentlichkeitsarbeit Fallstudiensammlung |
work_keys_str_mv | AT centerallenh publicrelationspracticesmanagerialcasestudiesandproblems |