Boeing versus Airbus: the inside story of the greatest international competition in business
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1. Verfasser: Newhouse, John (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York, NY Vintage Books 2008
Ausgabe:1. vintage books ed.
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Beschreibung:"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress
Includes bibliographical references (p. 229-240) and index
Beschreibung:xiii, 254 p. 25 cm
ISBN:9781400078721

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