Writing music for television and radio commercials (and more): a manual for composers and students
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham, Md.
Scarecrow Press
2008
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index Advertising agency and process structure -- Composing for television and radio commercials vs. composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, web site music, and made-for-the-internet video programs -- The business of commercials |
| Beschreibung: | 258 S. Ill., Notenbeisp. CD (12 cm) |
| ISBN: | 9780810861398 0810861399 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV023319921 | ||
| 003 | DE-604 | ||
| 005 | 20110316 | ||
| 007 | t | ||
| 008 | 080529s2008 agl| |||| 00||| eng d | ||
| 020 | |a 9780810861398 |9 978-0-8108-6139-8 | ||
| 020 | |a 0810861399 |9 0-8108-6139-9 | ||
| 035 | |a (OCoLC)212893638 | ||
| 035 | |a (DE-599)BVBBV023319921 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 050 | 0 | |a MT67 | |
| 082 | 0 | |a 781.5/413 |2 22 | |
| 084 | |a 9,2 |2 ssgn | ||
| 100 | 1 | |a Zager, Michael |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Writing music for television and radio commercials (and more) |b a manual for composers and students |c Michael Zager |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Lanham, Md. |b Scarecrow Press |c 2008 | |
| 300 | |a 258 S. |b Ill., Notenbeisp. |e CD (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Advertising agency and process structure -- Composing for television and radio commercials vs. composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, web site music, and made-for-the-internet video programs -- The business of commercials | ||
| 650 | 4 | |a Music in advertising / Instruction and study | |
| 650 | 4 | |a Television advertising | |
| 650 | 4 | |a Radio advertising | |
| 650 | 4 | |a Composition (Music) | |
| 650 | 4 | |a Jingles (Advertising songs) |x Writing and publishing | |
| 650 | 4 | |a Music in advertising |x Instruction and study | |
| 650 | 4 | |a Radio advertising | |
| 650 | 4 | |a Television commercials | |
| 650 | 0 | 7 | |a Komposition |g Musik |0 (DE-588)4133320-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Hörfunksendung |0 (DE-588)4160384-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fernsehsendung |0 (DE-588)4016842-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbesendung |0 (DE-588)4189638-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Komposition |g Musik |0 (DE-588)4133320-2 |D s |
| 689 | 0 | 1 | |a Werbesendung |0 (DE-588)4189638-5 |D s |
| 689 | 0 | 2 | |a Fernsehsendung |0 (DE-588)4016842-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Komposition |g Musik |0 (DE-588)4133320-2 |D s |
| 689 | 1 | 1 | |a Werbesendung |0 (DE-588)4189638-5 |D s |
| 689 | 1 | 2 | |a Hörfunksendung |0 (DE-588)4160384-9 |D s |
| 689 | 1 | |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung BSBMuenchen |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016504034&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016504034 | ||
Datensatz im Suchindex
| _version_ | 1804137657986449408 |
|---|---|
| adam_text | Contents
Preface
vii
Acknowledgments
ix
Introduction
xi
1
Advertising Agency and Process Structure
1
2
Composing for Television and Radio Commercials versus
Composing for Films
21
3
Musical Skills (Approaching Composition for Commercials)
25
4
Analyzing Commercials (From a Musical Viewpoint)
57
5
Underscoring (Compositional Techniques)
65
6
Arranging and Orchestration Concepts (Including Sound
Effects and Sound Design)
85
7
Jingle Writing
145
8
Composing Music for Radio Commercials
165
9
Corporate Videos and Infomercials (Long-Form
Commercialo)
171
10
Theatrical Trailer Music (Motion Picture Trailer Music)
181
11
Video Game Music
189
12
Internet Commercials, Website Music, and Made-for-the-
Internet Video Programs
211
13
The Business of Commercials
215
14
Conclusion
243
Index
245
About the Author
257
|
| adam_txt |
Contents
Preface
vii
Acknowledgments
ix
Introduction
xi
1
Advertising Agency and Process Structure
1
2
Composing for Television and Radio Commercials versus
Composing for Films
21
3
Musical Skills (Approaching Composition for Commercials)
25
4
Analyzing Commercials (From a Musical Viewpoint)
57
5
Underscoring (Compositional Techniques)
65
6
Arranging and Orchestration Concepts (Including Sound
Effects and Sound Design)
85
7
Jingle Writing
145
8
Composing Music for Radio Commercials
165
9
Corporate Videos and Infomercials (Long-Form
Commercialo)
171
10
Theatrical Trailer Music (Motion Picture Trailer Music)
181
11
Video Game Music
189
12
Internet Commercials, Website Music, and Made-for-the-
Internet Video Programs
211
13
The Business of Commercials
215
14
Conclusion
243
Index
245
About the Author
257 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Zager, Michael |
| author_facet | Zager, Michael |
| author_role | aut |
| author_sort | Zager, Michael |
| author_variant | m z mz |
| building | Verbundindex |
| bvnumber | BV023319921 |
| callnumber-first | M - Music |
| callnumber-label | MT67 |
| callnumber-raw | MT67 |
| callnumber-search | MT67 |
| callnumber-sort | MT 267 |
| callnumber-subject | MT - Instruction and Study |
| ctrlnum | (OCoLC)212893638 (DE-599)BVBBV023319921 |
| dewey-full | 781.5/413 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 781 - General principles and musical forms |
| dewey-raw | 781.5/413 |
| dewey-search | 781.5/413 |
| dewey-sort | 3781.5 3413 |
| dewey-tens | 780 - Music |
| discipline | Musikwissenschaft |
| discipline_str_mv | Musikwissenschaft |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02900nam a2200589 c 4500</leader><controlfield tag="001">BV023319921</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110316 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080529s2008 agl| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780810861398</subfield><subfield code="9">978-0-8108-6139-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0810861399</subfield><subfield code="9">0-8108-6139-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)212893638</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023319921</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">MT67</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">781.5/413</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">9,2</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zager, Michael</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Writing music for television and radio commercials (and more)</subfield><subfield code="b">a manual for composers and students</subfield><subfield code="c">Michael Zager</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lanham, Md.</subfield><subfield code="b">Scarecrow Press</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">258 S.</subfield><subfield code="b">Ill., Notenbeisp.</subfield><subfield code="e">CD (12 cm)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Advertising agency and process structure -- Composing for television and radio commercials vs. composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, web site music, and made-for-the-internet video programs -- The business of commercials</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Music in advertising / Instruction and study</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Television advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Radio advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Composition (Music)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Jingles (Advertising songs)</subfield><subfield code="x">Writing and publishing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Music in advertising</subfield><subfield code="x">Instruction and study</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Radio advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Television commercials</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Komposition</subfield><subfield code="g">Musik</subfield><subfield code="0">(DE-588)4133320-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Hörfunksendung</subfield><subfield code="0">(DE-588)4160384-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fernsehsendung</subfield><subfield code="0">(DE-588)4016842-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Komposition</subfield><subfield code="g">Musik</subfield><subfield code="0">(DE-588)4133320-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Fernsehsendung</subfield><subfield code="0">(DE-588)4016842-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Komposition</subfield><subfield code="g">Musik</subfield><subfield code="0">(DE-588)4133320-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Hörfunksendung</subfield><subfield code="0">(DE-588)4160384-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung BSBMuenchen</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016504034&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016504034</subfield></datafield></record></collection> |
| id | DE-604.BV023319921 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:53:19Z |
| indexdate | 2024-07-09T21:15:47Z |
| institution | BVB |
| isbn | 9780810861398 0810861399 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016504034 |
| oclc_num | 212893638 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 258 S. Ill., Notenbeisp. CD (12 cm) |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Scarecrow Press |
| record_format | marc |
| spelling | Zager, Michael Verfasser aut Writing music for television and radio commercials (and more) a manual for composers and students Michael Zager 2. ed. Lanham, Md. Scarecrow Press 2008 258 S. Ill., Notenbeisp. CD (12 cm) txt rdacontent n rdamedia nc rdacarrier Includes index Advertising agency and process structure -- Composing for television and radio commercials vs. composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, web site music, and made-for-the-internet video programs -- The business of commercials Music in advertising / Instruction and study Television advertising Radio advertising Composition (Music) Jingles (Advertising songs) Writing and publishing Music in advertising Instruction and study Television commercials Komposition Musik (DE-588)4133320-2 gnd rswk-swf Hörfunksendung (DE-588)4160384-9 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Komposition Musik (DE-588)4133320-2 s Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s DE-604 Hörfunksendung (DE-588)4160384-9 s Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016504034&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zager, Michael Writing music for television and radio commercials (and more) a manual for composers and students Music in advertising / Instruction and study Television advertising Radio advertising Composition (Music) Jingles (Advertising songs) Writing and publishing Music in advertising Instruction and study Television commercials Komposition Musik (DE-588)4133320-2 gnd Hörfunksendung (DE-588)4160384-9 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4133320-2 (DE-588)4160384-9 (DE-588)4016842-6 (DE-588)4189638-5 |
| title | Writing music for television and radio commercials (and more) a manual for composers and students |
| title_auth | Writing music for television and radio commercials (and more) a manual for composers and students |
| title_exact_search | Writing music for television and radio commercials (and more) a manual for composers and students |
| title_exact_search_txtP | Writing music for television and radio commercials (and more) a manual for composers and students |
| title_full | Writing music for television and radio commercials (and more) a manual for composers and students Michael Zager |
| title_fullStr | Writing music for television and radio commercials (and more) a manual for composers and students Michael Zager |
| title_full_unstemmed | Writing music for television and radio commercials (and more) a manual for composers and students Michael Zager |
| title_short | Writing music for television and radio commercials (and more) |
| title_sort | writing music for television and radio commercials and more a manual for composers and students |
| title_sub | a manual for composers and students |
| topic | Music in advertising / Instruction and study Television advertising Radio advertising Composition (Music) Jingles (Advertising songs) Writing and publishing Music in advertising Instruction and study Television commercials Komposition Musik (DE-588)4133320-2 gnd Hörfunksendung (DE-588)4160384-9 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Music in advertising / Instruction and study Television advertising Radio advertising Composition (Music) Jingles (Advertising songs) Writing and publishing Music in advertising Instruction and study Television commercials Komposition Musik Hörfunksendung Fernsehsendung Werbesendung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016504034&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT zagermichael writingmusicfortelevisionandradiocommercialsandmoreamanualforcomposersandstudents |