The new public diplomacy: soft power in international relations
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Palgrave Macmillan
2007
|
| Ausgabe: | 1. publ., [Nachdr.] |
| Schriftenreihe: | Studies in diplomacy and international relations
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXIV, 221 S. |
| ISBN: | 9780230535541 9781403945167 1403945160 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804137652870447104 |
|---|---|
| adam_text | Contents
Notes
on Contributors
xi
Acknowledgements
xvii
Introduction
xix
Jan Melissen
Part I: The New Environment
1.
The New Public Diplomacy: Between Theory and Practice
3
Jan Melissen
Introduction
3
Beyond American public diplomacy?
6
Defining the new public diplomacy
11
Public diplomacy and related concepts
16
Conclusion: diplomacy and the ordinary individual
23
2.
Rethinking the New Public Diplomacy
28
Brian Hocking
Introduction
28
Unpicking the threads of public diplomacy
29
Public diplomacy and power: hard, soft and sticky
33
Public diplomacy: hierarchies and networks
35
Public diplomacy and diplomats
39
Conclusion
41
Part II: Shifting Perspectives
3.
Power, Public Diplomacy, and the Pax Americana
47
Peter van Ham
Introduction: an American Empire by default?
47
Soft power, hard power, and the indispensable nation
49
Public diplomacy: wielding soft power
56
The limits of PR and spindoctoring
59
Conclusion: a tough sell for liberal imperialism
63
viii Contents
4.
Niche Diplomacy in the World Public Arena: the Global
Corners of Canada and Norway
67
Alan
K. Henrikson
Introduction
67
The power of the better argument
69
Niche diplomacy in the public arena
71
Soft power and political strategies
73
Canada: risks and rewards of open confrontation
75
Norway: a parallel and still independent course
79
Conclusion: lessons from northern corners?
82
5.
Public Diplomacy in the People s Republic of China
88
Ingrid
d Hooghe
Introduction
88
China s foreign policy and diplomacy
89
Targeting foreign audiences from
1949
onwards
91
China s present public diplomacy goals
92
Assets and liabilities
94
Target groups
95
The instruments
96
The inner working of China s public
diplomacy system
98
China s public diplomacy strategies: the case of Tibet
100
The limits of China s public diplomacy
101
Conclusion
103
6.
Revolutionary States, Outlaw Regimes and the
Techniques of Public Diplomacy
106
Paul Sharp
The public diplomacy of the Bolsheviks and
the Berne mission
107
The public diplomacy of Qaddafi s Libyan Jamahiriya
110
Iranian public diplomacy under Khomeini
114
Conclusions: public diplomacy and the war on terror
117
7.
The
EU as a
Soft Power: the Force of Persuasion
124
Anna
Michalskí
Introduction
124
Scope of analysis
125
Contents ix
External policy and normative power
126
The internal dimension of
EU
communication
and information
127
EU
external communication
130
The evolving European foreign policy and
the significance of communication
139
Conclusion
141
Part III: Improving Practice
8.
Culture Communicates: US Diplomacy That Works
147
Cynthia P. Schneider
Introduction
147
American culture and understanding America
until the Cold War
149
Diplomacy that worked: cultural diplomacy
during the Cold War
151
The role(s) and
position(s)
of cultural diplomacy in the
US government or
déjà vu
all over again
155
Comparative practices of other countries
157
Cultural diplomacy in the twenty-first century
158
The challenges of cultural diplomacy today
160
Conclusion
163
9.
Making a National Brand
169
Wally
Olins
Introduction
169
France and nation-branding
170
Projecting the national brand
172
Conclusion
177
10.
Dialogue-based Public Diplomacy: a New Foreign
Policy Paradigm?
180
Shaun Riordan
Introduction
180
Building bridges to moderate Islam
180
Promoting civil society
184
Beyond selling policies, values, and national image
186
Collaboration with non-governmental agents
190
Practitioners as public diplomacy entrepreneurs
193
χ
Contents
11. Training
for
Public
Diplomacy: an Evolutionary
Perspective
196
John Hemery
Introduction: training in transition
196
Barriers to training
197
Changing attitudes: flexible approaches
198
Formal public diplomacy training
200
Public diplomacy as a profession
203
The way forward for training?
204
Designing the perfect course
205
Conclusions
208
Index
210
|
| adam_txt |
Contents
Notes
on Contributors
xi
Acknowledgements
xvii
Introduction
xix
Jan Melissen
Part I: The New Environment
1.
The New Public Diplomacy: Between Theory and Practice
3
Jan Melissen
Introduction
3
Beyond American public diplomacy?
6
Defining the new public diplomacy
11
Public diplomacy and related concepts
16
Conclusion: diplomacy and the ordinary individual
23
2.
Rethinking the 'New' Public Diplomacy
28
Brian Hocking
Introduction
28
Unpicking the threads of public diplomacy
29
Public diplomacy and power: hard, soft and sticky
33
Public diplomacy: hierarchies and networks
35
Public diplomacy and diplomats
39
Conclusion
41
Part II: Shifting Perspectives
3.
Power, Public Diplomacy, and the Pax Americana
47
Peter van Ham
Introduction: an American Empire by default?
47
Soft power, hard power, and the 'indispensable nation'
49
Public diplomacy: wielding soft power
56
The limits of PR and spindoctoring
59
Conclusion: a tough sell for liberal imperialism
63
viii Contents
4.
Niche Diplomacy in the World Public Arena: the Global
'Corners' of Canada and Norway
67
Alan
K. Henrikson
Introduction
67
The power of 'the better argument'
69
'Niche diplomacy' in the public arena
71
Soft power and political strategies
73
Canada: risks and rewards of open confrontation
75
Norway: a parallel and still independent course
79
Conclusion: lessons from northern corners?
82
5.
Public Diplomacy in the People's Republic of China
88
Ingrid
d'Hooghe
Introduction
88
China's foreign policy and diplomacy
89
Targeting foreign audiences from
1949
onwards
91
China's present public diplomacy goals
92
Assets and liabilities
94
Target groups
95
The instruments
96
The inner working of China's public
diplomacy system
98
China's public diplomacy strategies: the case of Tibet
100
The limits of China's public diplomacy
101
Conclusion
103
6.
Revolutionary States, Outlaw Regimes and the
Techniques of Public Diplomacy
106
Paul Sharp
The public diplomacy of the Bolsheviks and
the Berne mission
107
The public diplomacy of Qaddafi's Libyan Jamahiriya
110
Iranian public diplomacy under Khomeini
114
Conclusions: public diplomacy and the 'war on terror'
117
7.
The
EU as a
Soft Power: the Force of Persuasion
124
Anna
Michalskí
Introduction
124
Scope of analysis
125
Contents ix
External policy and normative power
126
The internal dimension of
EU
communication
and information
127
EU
external communication
130
The evolving European foreign policy and
the significance of communication
139
Conclusion
141
Part III: Improving Practice
8.
Culture Communicates: US Diplomacy That Works
147
Cynthia P. Schneider
Introduction
147
American culture and understanding America
until the Cold War
149
Diplomacy that worked: cultural diplomacy
during the Cold War
151
The role(s) and
position(s)
of cultural diplomacy in the
US government or
'déjà vu
all over again'
155
Comparative practices of other countries
157
Cultural diplomacy in the twenty-first century
158
The challenges of cultural diplomacy today
160
Conclusion
163
9.
Making a National Brand
169
Wally
Olins
Introduction
169
France and nation-branding
170
Projecting the national brand
172
Conclusion
177
10.
Dialogue-based Public Diplomacy: a New Foreign
Policy Paradigm?
180
Shaun Riordan
Introduction
180
Building bridges to moderate Islam
180
Promoting civil society
184
Beyond selling policies, values, and national image
186
Collaboration with non-governmental agents
190
Practitioners as public diplomacy entrepreneurs
193
χ
Contents
11. Training
for
Public
Diplomacy: an Evolutionary
Perspective
196
John Hemery
Introduction: training in transition
196
Barriers to training
197
Changing attitudes: flexible approaches
198
Formal public diplomacy training
200
Public diplomacy as a profession
203
The way forward for training?
204
Designing the perfect course
205
Conclusions
208
Index
210 |
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| spelling | The new public diplomacy soft power in international relations ed. by Jan Melissen 1. publ., [Nachdr.] New York [u.a.] Palgrave Macmillan 2007 XXIV, 221 S. txt rdacontent n rdamedia nc rdacarrier Studies in diplomacy and international relations Includes bibliographical references and index Strategie (DE-588)4057952-9 gnd rswk-swf Diplomatie (DE-588)4012402-2 gnd rswk-swf Außenpolitik (DE-588)4003846-4 gnd rswk-swf Internationale Politik (DE-588)4072885-7 gnd rswk-swf Internationale Politik (DE-588)4072885-7 s Diplomatie (DE-588)4012402-2 s DE-604 Außenpolitik (DE-588)4003846-4 s Strategie (DE-588)4057952-9 s 1\p DE-604 Melissen, Jan 1960- Sonstige (DE-588)172578221 oth Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016500589&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The new public diplomacy soft power in international relations Strategie (DE-588)4057952-9 gnd Diplomatie (DE-588)4012402-2 gnd Außenpolitik (DE-588)4003846-4 gnd Internationale Politik (DE-588)4072885-7 gnd |
| subject_GND | (DE-588)4057952-9 (DE-588)4012402-2 (DE-588)4003846-4 (DE-588)4072885-7 |
| title | The new public diplomacy soft power in international relations |
| title_auth | The new public diplomacy soft power in international relations |
| title_exact_search | The new public diplomacy soft power in international relations |
| title_exact_search_txtP | The new public diplomacy soft power in international relations |
| title_full | The new public diplomacy soft power in international relations ed. by Jan Melissen |
| title_fullStr | The new public diplomacy soft power in international relations ed. by Jan Melissen |
| title_full_unstemmed | The new public diplomacy soft power in international relations ed. by Jan Melissen |
| title_short | The new public diplomacy |
| title_sort | the new public diplomacy soft power in international relations |
| title_sub | soft power in international relations |
| topic | Strategie (DE-588)4057952-9 gnd Diplomatie (DE-588)4012402-2 gnd Außenpolitik (DE-588)4003846-4 gnd Internationale Politik (DE-588)4072885-7 gnd |
| topic_facet | Strategie Diplomatie Außenpolitik Internationale Politik |
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