Analyzing seniors' housing markets:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Washington, DC
Urban Land Inst.
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 190 S. Ill. |
| ISBN: | 0874208858 |
Internformat
MARC
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| 245 | 1 | 0 | |a Analyzing seniors' housing markets |c Susan B. Brecht |
| 264 | 1 | |a Washington, DC |b Urban Land Inst. |c 2002 | |
| 300 | |a VIII, 190 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Personnes âgées - Logement | |
| 650 | 4 | |a Résidences pour personnes âgées | |
| 650 | 4 | |a Older people |x Dwellings | |
| 650 | 0 | 7 | |a Alter |0 (DE-588)4001446-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wohnungsmarkt |0 (DE-588)4066794-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wohnanlage |0 (DE-588)4432488-1 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-016495726 | ||
Datensatz im Suchindex
| _version_ | 1804137645472743424 |
|---|---|
| adam_text | Contents
Preface
and Acknowledgments
vii
Chapter
1 :
Historical Perspective: The Emergence of Seniors Housing
....... 2
Early History
........................................................................................ 3
Trends Affecting the Development of Seniors Housing
................................................... 3
Product Emergence
.................................................................................. 7
Payment Mechanisms
............................................................................... 11
Organizations Involved in the Industry
.................................................................. 13
Trade Associations
.................................................................................. 15
Accreditation
....................................................................................... 16
Financing Approaches
............................................................................... 16
Long-Term Care
Insurance
............................................................................ 18
Regulatory Environment
.............................................................................. 19
Chapter
2:
Components of Market Analysis for Seniors Housing
26
Historical Role of Feasibility Studies
.................................................................... 27
Key Components of Market Analysis
................................................................... 28
Chaptera
Analysis of Market Depth and Absorption
50
Quantifying Market Depth
............................................................................ 51
Evaluation of the Need for Nursing Home Beds
.......................................................... 72
Fill Rate and Absorption
.............................................................................. 73
Standards and Benchmarks
........................................................................... 77
Chapter
4:
Consumer
Research
82
The Use of Consumer Research
....................................................................... 83
Consumer Research Classifications and Techniques
..................................................... 84
Psychographic or Lifestyle Research
................................................................... 86
Issues Addressed through Consumer Research on Seniors Housing
....................................... 86
Consumer Research for Assisted Living Communities
..................................................... 92
Interpreting Consumer Research
...................................................................... 94
Relationship of Consumer Research to Marketing
........................................................ 95
Chapter
5:
Financial Analysis and Feasibility Studies
98
Financial Planning and Preliminary Financial Analysis
.................................................... 99
Financial Forecasts for Use in Financing Documents
..................................................... 105
Financial Feasibility
.................................................................................. 107
Chapter
6:
Market Segmentation
112
Components of Market Segmentation
.................................................................. 114
Segmentation and Marketing Strategies
................................................................ 115
Segmentation versus Differentiation
................................................................... 116
Market Segmentation and Seniors Housing Research
.................................................... 116
Product Segmentation in Seniors Housing
.............................................................. 119
The Marketing Message: Benefit Segmentation
......................................................... 121
Unity Health Systems: An Example of Segmentation Strategy
.............................................. 122
Chapter
7:
Relationship of Feasibility Analysis to Performance
.................. 124
How and Why Performance Can Differ from Feasibility Analyses
........................................... 125
When Studies Forecast Outcomes Most Accurately
...................................................... 132
Issues That Studies May Not Address
.................................................................. 133
Projects That Do Not Play by the Rules
................................................................. 134
Chapter
8:
Market Maturation and Saturation
........................................ 136
Market Maturation and Saturation in Seniors Housing
................................................... 138
Effect of Maturation and Saturation on Seniors Housing Communities
...................................... 140
Case Studies of Three Regional Markets
................................................................ 142
Chapter
9:
Hie Use of Market Studies
172
Tools for Each Team Member
......................................................................... 173
Developers and Owners
.............................................................................. 173
Architects
.......................................................................................... 176
Marketing Professionals
.............................................................................. 177
Lenders
............................................................................................ 178
Glossary and Index
Glossary
........................................................................................... 181
index
.............................................................................................. 183
|
| adam_txt |
Contents
Preface
and Acknowledgments
vii
Chapter
1 :
Historical Perspective: The Emergence of Seniors' Housing
. 2
Early History
. 3
Trends Affecting the Development of Seniors' Housing
. 3
Product Emergence
. 7
Payment Mechanisms
. 11
Organizations Involved in the Industry
. 13
Trade Associations
. 15
Accreditation
. 16
Financing Approaches
. 16
Long-Term Care
Insurance
. 18
Regulatory Environment
. 19
Chapter
2:
Components of Market Analysis for Seniors' Housing
26
Historical Role of Feasibility Studies
. 27
Key Components of Market Analysis
. 28
Chaptera
Analysis of Market Depth and Absorption
50
Quantifying Market Depth
. 51
Evaluation of the Need for Nursing Home Beds
. 72
Fill Rate and Absorption
. 73
Standards and Benchmarks
. 77
Chapter
4:
Consumer
Research
82
The Use of Consumer Research
. 83
Consumer Research Classifications and Techniques
. 84
Psychographic or Lifestyle Research
. 86
Issues Addressed through Consumer Research on Seniors' Housing
. 86
Consumer Research for Assisted Living Communities
. 92
Interpreting Consumer Research
. 94
Relationship of Consumer Research to Marketing
. 95
Chapter
5:
Financial Analysis and Feasibility Studies
98
Financial Planning and Preliminary Financial Analysis
. 99
Financial Forecasts for Use in Financing Documents
. 105
Financial Feasibility
. 107
Chapter
6:
Market Segmentation
112
Components of Market Segmentation
. 114
Segmentation and Marketing Strategies
. 115
Segmentation versus Differentiation
. 116
Market Segmentation and Seniors' Housing Research
. 116
Product Segmentation in Seniors' Housing
. 119
The Marketing Message: Benefit Segmentation
. 121
Unity Health Systems: An Example of Segmentation Strategy
. 122
Chapter
7:
Relationship of Feasibility Analysis to Performance
. 124
How and Why Performance Can Differ from Feasibility Analyses
. 125
When Studies Forecast Outcomes Most Accurately
. 132
Issues That Studies May Not Address
. 133
Projects That Do Not Play by the Rules
. 134
Chapter
8:
Market Maturation and Saturation
. 136
Market Maturation and Saturation in Seniors' Housing
. 138
Effect of Maturation and Saturation on Seniors' Housing Communities
. 140
Case Studies of Three Regional Markets
. 142
Chapter
9:
Hie Use of Market Studies
172
Tools for Each Team Member
. 173
Developers and Owners
. 173
Architects
. 176
Marketing Professionals
. 177
Lenders
. 178
Glossary and Index
Glossary
. 181
index
. 183 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T20:50:25Z |
| indexdate | 2024-07-09T21:15:35Z |
| institution | BVB |
| isbn | 0874208858 |
| language | English |
| lccn | 2002101736 |
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| spelling | Brecht, Susan B. Verfasser aut Analyzing seniors' housing markets Susan B. Brecht Washington, DC Urban Land Inst. 2002 VIII, 190 S. Ill. txt rdacontent n rdamedia nc rdacarrier Personnes âgées - Logement Résidences pour personnes âgées Older people Dwellings Alter (DE-588)4001446-0 gnd rswk-swf Wohnungsmarkt (DE-588)4066794-7 gnd rswk-swf Wohnanlage (DE-588)4432488-1 gnd rswk-swf Alter (DE-588)4001446-0 s Wohnanlage (DE-588)4432488-1 s Wohnungsmarkt (DE-588)4066794-7 s DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016495726&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brecht, Susan B. Analyzing seniors' housing markets Personnes âgées - Logement Résidences pour personnes âgées Older people Dwellings Alter (DE-588)4001446-0 gnd Wohnungsmarkt (DE-588)4066794-7 gnd Wohnanlage (DE-588)4432488-1 gnd |
| subject_GND | (DE-588)4001446-0 (DE-588)4066794-7 (DE-588)4432488-1 |
| title | Analyzing seniors' housing markets |
| title_auth | Analyzing seniors' housing markets |
| title_exact_search | Analyzing seniors' housing markets |
| title_exact_search_txtP | Analyzing seniors' housing markets |
| title_full | Analyzing seniors' housing markets Susan B. Brecht |
| title_fullStr | Analyzing seniors' housing markets Susan B. Brecht |
| title_full_unstemmed | Analyzing seniors' housing markets Susan B. Brecht |
| title_short | Analyzing seniors' housing markets |
| title_sort | analyzing seniors housing markets |
| topic | Personnes âgées - Logement Résidences pour personnes âgées Older people Dwellings Alter (DE-588)4001446-0 gnd Wohnungsmarkt (DE-588)4066794-7 gnd Wohnanlage (DE-588)4432488-1 gnd |
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