Verfügbarkeit: Handbook of marketing decision models

Handbook of marketing decision models:

"The Handbook of Marketing Decision Models presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketi...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Wierenga, Berend (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York, NY Springer 2008
Schriftenreihe:	International series in operations research & management science 121
Schlagworte:	Geschichte 1990-2008 Mathematisches Modell Marketing > Decision making > Mathematical models > Congresses Entscheidungsmodell Wissenschaftsentwicklung Marketing Aufsatzsammlung Konferenzschrift
Online-Zugang:	Inhaltsverzeichnis
Zusammenfassung:	"The Handbook of Marketing Decision Models presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are covered. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries."--BOOK JACKET.
Beschreibung:	X, 625 S. graph. Darst.
ISBN:	0387782125 9780387782126

Internformat

MARC


LEADER	00000nam a2200000 cb4500
001	BV023301261
003	DE-604
005	20111129
007	t
008	080515s2008 gw d\|\|\| \|\|\|\| 00\|\|\| eng d
015			\|a 08,N06,0344 \|2 dnb
016	7		\|a 987221175 \|2 DE-101
020			\|a 0387782125 \|c Gb. : ca. EUR 123.53 (freier Pr.), ca. sfr 201.00 (freier Pr.) \|9 0-387-78212-5
020			\|a 9780387782126 \|c Gb. : ca. EUR 123.53 (freier Pr.), ca. sfr 201.00 (freier Pr.) \|9 978-0-387-78212-6
024	3		\|a 9780387782126
028	5	2	\|a 11054504
035			\|a (OCoLC)213479702
035			\|a (DE-599)DNB987221175
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
044			\|a gw \|c XA-DE-BE
049			\|a DE-N2 \|a DE-703 \|a DE-945 \|a DE-355 \|a DE-1102 \|a DE-384 \|a DE-188 \|a DE-634
050		0	\|a HF5415.135
082	0		\|a 658.802 \|2 22
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a 330 \|2 sdnb
245	1	0	\|a Handbook of marketing decision models \|c Berend Wierenga, ed.
264		1	\|a New York, NY \|b Springer \|c 2008
300			\|a X, 625 S. \|b graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	1		\|a International series in operations research & management science \|v 121
520	1		\|a "The Handbook of Marketing Decision Models presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are covered. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries."--BOOK JACKET.
648		7	\|a Geschichte 1990-2008 \|2 gnd \|9 rswk-swf
650		4	\|a Mathematisches Modell
650		4	\|a Marketing \|x Decision making \|x Mathematical models \|v Congresses
650	0	7	\|a Entscheidungsmodell \|0 (DE-588)4121201-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Wissenschaftsentwicklung \|0 (DE-588)4079355-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Mathematisches Modell \|0 (DE-588)4114528-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4143413-4 \|a Aufsatzsammlung \|2 gnd-content
655		7	\|0 (DE-588)1071861417 \|a Konferenzschrift \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Entscheidungsmodell \|0 (DE-588)4121201-0 \|D s
689	0	2	\|a Wissenschaftsentwicklung \|0 (DE-588)4079355-2 \|D s
689	0	3	\|a Geschichte 1990-2008 \|A z
689	0		\|8 1\p \|5 DE-604
689	1	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1	1	\|a Mathematisches Modell \|0 (DE-588)4114528-8 \|D s
689	1		\|8 2\p \|5 DE-604
689	2	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	2	1	\|a Entscheidungsmodell \|0 (DE-588)4121201-0 \|D s
689	2	2	\|a Wissenschaftsentwicklung \|0 (DE-588)4079355-2 \|D s
689	2	3	\|a Geschichte 1990-2008 \|A z
689	2		\|5 DE-604
700	1		\|a Wierenga, Berend \|4 edt
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 978-0-387-78213-3
830		0	\|a International series in operations research & management science \|v 121 \|w (DE-604)BV011630976 \|9 121
856	4	2	\|m Digitalisierung UB Regensburg \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016485713&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-016485713
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804137629818552320
adam_text	Contents Part I Introduction 1 The Past, the Present and the Future of Marketing Decision Models ......................................... 3 Berend Wierenga Part II Consumer Decision Making Models 2 Developments in Conjoint Analysis ........................... 23 Vithala R. Rao 3 Interactive Consumer Decision Aids .......................... 55 Kyle B. Murray and Gerald Häubl Part III Marketing Mix Models 4 Advertising Models ....................................... 81 Peter J. Danaher 5 Sales Promotion Models .................................. 107 Harald J. van Heerde and Scott A. Neslin 6 Models for Sales Management Decisions ...................... 163 Sönke Albers and Murali Mantrala 7 Modeling Competitive Responsiveness ........................ 211 Peter S.H. Leeflang Part IV Customer-Centric Marketing Models 8 Models of Customer Value ................................. 255 Sunil Gupta and Donald R. Lehmann IX x Contents 9 Decision Models for Customer Relationship Management (CRM). 291 Werner J. Reinartz and Rajkumar Venkatesan 10 Marketing Models for Electronic Commerce ................... 327 Randolph E. Bucklin Part V Special Model Approaches 11 Time-Series Models in Marketing ........................... 373 Marnik G. Dekimpe, Philip Hans Frånses, Dominique M. Hanssens, and Prasad A. Naik 12 Neural Nets and Genetic Algorithms in Marketing .............. 399 Harald Hruschka Part VI Industry-Specific Models 13 Decision Models for the Movie Industry ....................... 437 Jehoshua Eliashberg, Charles B. Weinberg, and Sam K. Hui 14 Strategic Marketing Decision Models for the Pharmaceutical Industry .................................. 469 Venkatesh Shankar Part VII Return on Marketing Models 15 Models for the Financial-Performance Effects of Marketing ....... 501 Dominique M. Hanssens and Marnik G. Dekimpe Part VIII Implementation, Use and Success of Marketing Models 16 Marketing Engineering: Models that Connect with Practice ....... 527 Gary L. Lilien and Arvind Rangaswamy 17 Advances in Marketing Management Support Systems ........... 561 Berend Wierenga, Gerrit H. van Bruggen, and Niek A. P. Althuizen Author Index ............................................... 593 Subject Index ............................................... 605 Biographies ................................................ 615
adam_txt	Contents Part I Introduction 1 The Past, the Present and the Future of Marketing Decision Models . 3 Berend Wierenga Part II Consumer Decision Making Models 2 Developments in Conjoint Analysis . 23 Vithala R. Rao 3 Interactive Consumer Decision Aids . 55 Kyle B. Murray and Gerald Häubl Part III Marketing Mix Models 4 Advertising Models . 81 Peter J. Danaher 5 Sales Promotion Models . 107 Harald J. van Heerde and Scott A. Neslin 6 Models for Sales Management Decisions . 163 Sönke Albers and Murali Mantrala 7 Modeling Competitive Responsiveness . 211 Peter S.H. Leeflang Part IV Customer-Centric Marketing Models 8 Models of Customer Value . 255 Sunil Gupta and Donald R. Lehmann IX x Contents 9 Decision Models for Customer Relationship Management (CRM). 291 Werner J. Reinartz and Rajkumar Venkatesan 10 Marketing Models for Electronic Commerce . 327 Randolph E. Bucklin Part V Special Model Approaches 11 Time-Series Models in Marketing . 373 Marnik G. Dekimpe, Philip Hans Frånses, Dominique M. Hanssens, and Prasad A. Naik 12 Neural Nets and Genetic Algorithms in Marketing . 399 Harald Hruschka Part VI Industry-Specific Models 13 Decision Models for the Movie Industry . 437 Jehoshua Eliashberg, Charles B. Weinberg, and Sam K. Hui 14 Strategic Marketing Decision Models for the Pharmaceutical Industry . 469 Venkatesh Shankar Part VII Return on Marketing Models 15 Models for the Financial-Performance Effects of Marketing . 501 Dominique M. Hanssens and Marnik G. Dekimpe Part VIII Implementation, Use and Success of Marketing Models 16 Marketing Engineering: Models that Connect with Practice . 527 Gary L. Lilien and Arvind Rangaswamy 17 Advances in Marketing Management Support Systems . 561 Berend Wierenga, Gerrit H. van Bruggen, and Niek A. P. Althuizen Author Index . 593 Subject Index . 605 Biographies . 615
any_adam_object	1
any_adam_object_boolean	1
author2	Wierenga, Berend
author2_role	edt
author2_variant	b w bw
author_facet	Wierenga, Berend
building	Verbundindex
bvnumber	BV023301261
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.135
callnumber-search	HF5415.135
callnumber-sort	HF 45415.135
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)213479702 (DE-599)DNB987221175
dewey-full	658.802
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.802
dewey-search	658.802
dewey-sort	3658.802
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
era	Geschichte 1990-2008 gnd
era_facet	Geschichte 1990-2008
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03897nam a2200721 cb4500</leader><controlfield tag="001">BV023301261</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20111129 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080515s2008 gw d\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">08,N06,0344</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">987221175</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0387782125</subfield><subfield code="c">Gb. : ca. EUR 123.53 (freier Pr.), ca. sfr 201.00 (freier Pr.)</subfield><subfield code="9">0-387-78212-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780387782126</subfield><subfield code="c">Gb. : ca. EUR 123.53 (freier Pr.), ca. sfr 201.00 (freier Pr.)</subfield><subfield code="9">978-0-387-78212-6</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9780387782126</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">11054504</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)213479702</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB987221175</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-634</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.135</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.802</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of marketing decision models</subfield><subfield code="c">Berend Wierenga, ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Springer</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 625 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">International series in operations research & management science</subfield><subfield code="v">121</subfield></datafield><datafield tag="520" ind1="1" ind2=" "><subfield code="a">"The Handbook of Marketing Decision Models presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are covered. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries."--BOOK JACKET.</subfield></datafield><datafield tag="648" ind1=" " ind2="7"><subfield code="a">Geschichte 1990-2008</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mathematisches Modell</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Decision making</subfield><subfield code="x">Mathematical models</subfield><subfield code="v">Congresses</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Entscheidungsmodell</subfield><subfield code="0">(DE-588)4121201-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wissenschaftsentwicklung</subfield><subfield code="0">(DE-588)4079355-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Entscheidungsmodell</subfield><subfield code="0">(DE-588)4121201-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Wissenschaftsentwicklung</subfield><subfield code="0">(DE-588)4079355-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Geschichte 1990-2008</subfield><subfield code="A">z</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Entscheidungsmodell</subfield><subfield code="0">(DE-588)4121201-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Wissenschaftsentwicklung</subfield><subfield code="0">(DE-588)4079355-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="3"><subfield code="a">Geschichte 1990-2008</subfield><subfield code="A">z</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wierenga, Berend</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-387-78213-3</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">International series in operations research & management science</subfield><subfield code="v">121</subfield><subfield code="w">(DE-604)BV011630976</subfield><subfield code="9">121</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016485713&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016485713</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content
genre_facet	Aufsatzsammlung Konferenzschrift
id	DE-604.BV023301261
illustrated	Illustrated
index_date	2024-07-02T20:46:42Z
indexdate	2024-07-09T21:15:20Z
institution	BVB
isbn	0387782125 9780387782126
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016485713
oclc_num	213479702
open_access_boolean
owner	DE-N2 DE-703 DE-945 DE-355 DE-BY-UBR DE-1102 DE-384 DE-188 DE-634
owner_facet	DE-N2 DE-703 DE-945 DE-355 DE-BY-UBR DE-1102 DE-384 DE-188 DE-634
physical	X, 625 S. graph. Darst.
publishDate	2008
publishDateSearch	2008
publishDateSort	2008
publisher	Springer
record_format	marc
series	International series in operations research & management science
series2	International series in operations research & management science
spelling	Handbook of marketing decision models Berend Wierenga, ed. New York, NY Springer 2008 X, 625 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier International series in operations research & management science 121 "The Handbook of Marketing Decision Models presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are covered. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries."--BOOK JACKET. Geschichte 1990-2008 gnd rswk-swf Mathematisches Modell Marketing Decision making Mathematical models Congresses Entscheidungsmodell (DE-588)4121201-0 gnd rswk-swf Wissenschaftsentwicklung (DE-588)4079355-2 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Entscheidungsmodell (DE-588)4121201-0 s Wissenschaftsentwicklung (DE-588)4079355-2 s Geschichte 1990-2008 z 1\p DE-604 Mathematisches Modell (DE-588)4114528-8 s 2\p DE-604 DE-604 Wierenga, Berend edt Erscheint auch als Online-Ausgabe 978-0-387-78213-3 International series in operations research & management science 121 (DE-604)BV011630976 121 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016485713&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Handbook of marketing decision models International series in operations research & management science Mathematisches Modell Marketing Decision making Mathematical models Congresses Entscheidungsmodell (DE-588)4121201-0 gnd Wissenschaftsentwicklung (DE-588)4079355-2 gnd Mathematisches Modell (DE-588)4114528-8 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4121201-0 (DE-588)4079355-2 (DE-588)4114528-8 (DE-588)4037589-4 (DE-588)4143413-4 (DE-588)1071861417
title	Handbook of marketing decision models
title_auth	Handbook of marketing decision models
title_exact_search	Handbook of marketing decision models
title_exact_search_txtP	Handbook of marketing decision models
title_full	Handbook of marketing decision models Berend Wierenga, ed.
title_fullStr	Handbook of marketing decision models Berend Wierenga, ed.
title_full_unstemmed	Handbook of marketing decision models Berend Wierenga, ed.
title_short	Handbook of marketing decision models
title_sort	handbook of marketing decision models
topic	Mathematisches Modell Marketing Decision making Mathematical models Congresses Entscheidungsmodell (DE-588)4121201-0 gnd Wissenschaftsentwicklung (DE-588)4079355-2 gnd Mathematisches Modell (DE-588)4114528-8 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Mathematisches Modell Marketing Decision making Mathematical models Congresses Entscheidungsmodell Wissenschaftsentwicklung Marketing Aufsatzsammlung Konferenzschrift
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016485713&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV011630976
work_keys_str_mv	AT wierengaberend handbookofmarketingdecisionmodels

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge