APA (7th ed.) Citation

Poiesz, T. B., & Raaij, W. F. v. (2007). Strategic marketing and the future of consumer behavior: Introducing the virtual guardian angel. Elgar.

Chicago Style (17th ed.) Citation

Poiesz, Theo B., and Willem Fred van Raaij. Strategic Marketing and the Future of Consumer Behavior: Introducing the Virtual Guardian Angel. Cheltenham [u.a.]: Elgar, 2007.

MLA (9th ed.) Citation

Poiesz, Theo B., and Willem Fred van Raaij. Strategic Marketing and the Future of Consumer Behavior: Introducing the Virtual Guardian Angel. Elgar, 2007.