Strategic marketing and the future of consumer behavior: introducing the virtual guardian angel
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham [u.a.]
Elgar
2007
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 228 S. graph. Darst. |
| ISBN: | 1843767724 9781843767725 |
Internformat
MARC
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| 100 | 1 | |a Poiesz, Theo B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing and the future of consumer behavior |b introducing the virtual guardian angel |c Theo B. C. Poiesz, W. Fred van Raaij |
| 264 | 1 | |a Cheltenham [u.a.] |b Elgar |c 2007 | |
| 300 | |a XI, 228 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marktforschung / Marketingpolitik / Konsumentenverhalten / Prognose / Delphi-Technik | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Forecasting | |
| 650 | 4 | |a Consumer behavior |x Forecasting | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Prognose |0 (DE-588)4047390-9 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Raaij, Willem Fred van |d 1944- |e Verfasser |0 (DE-588)129717908 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016485012 | ||
Datensatz im Suchindex
| _version_ | 1804137628723838976 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Poiesz, Theo B. Raaij, Willem Fred van 1944- |
| author_GND | (DE-588)129717908 |
| author_facet | Poiesz, Theo B. Raaij, Willem Fred van 1944- |
| author_role | aut aut |
| author_sort | Poiesz, Theo B. |
| author_variant | t b p tb tbp w f v r wfv wfvr |
| building | Verbundindex |
| bvnumber | BV023300547 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)253917375 (DE-599)GBV544023498 |
| dewey-full | 658.8/02 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 658.802 |
| dewey-search | 658.8/02 658.802 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023300547 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:46:27Z |
| indexdate | 2024-07-09T21:15:19Z |
| institution | BVB |
| isbn | 1843767724 9781843767725 |
| language | English |
| lccn | 2007038602 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016485012 |
| oclc_num | 253917375 |
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| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XI, 228 S. graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Elgar |
| record_format | marc |
| spelling | Poiesz, Theo B. Verfasser aut Strategic marketing and the future of consumer behavior introducing the virtual guardian angel Theo B. C. Poiesz, W. Fred van Raaij Cheltenham [u.a.] Elgar 2007 XI, 228 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marktforschung / Marketingpolitik / Konsumentenverhalten / Prognose / Delphi-Technik Marketing Management Marketing Forecasting Consumer behavior Forecasting Strategic planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Prognose (DE-588)4047390-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Prognose (DE-588)4047390-9 s Verbraucherverhalten (DE-588)4062644-1 s Raaij, Willem Fred van 1944- Verfasser (DE-588)129717908 aut |
| spellingShingle | Poiesz, Theo B. Raaij, Willem Fred van 1944- Strategic marketing and the future of consumer behavior introducing the virtual guardian angel Marktforschung / Marketingpolitik / Konsumentenverhalten / Prognose / Delphi-Technik Marketing Management Marketing Forecasting Consumer behavior Forecasting Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Prognose (DE-588)4047390-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4062644-1 (DE-588)4047390-9 |
| title | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel |
| title_auth | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel |
| title_exact_search | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel |
| title_exact_search_txtP | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel |
| title_full | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel Theo B. C. Poiesz, W. Fred van Raaij |
| title_fullStr | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel Theo B. C. Poiesz, W. Fred van Raaij |
| title_full_unstemmed | Strategic marketing and the future of consumer behavior introducing the virtual guardian angel Theo B. C. Poiesz, W. Fred van Raaij |
| title_short | Strategic marketing and the future of consumer behavior |
| title_sort | strategic marketing and the future of consumer behavior introducing the virtual guardian angel |
| title_sub | introducing the virtual guardian angel |
| topic | Marktforschung / Marketingpolitik / Konsumentenverhalten / Prognose / Delphi-Technik Marketing Management Marketing Forecasting Consumer behavior Forecasting Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Prognose (DE-588)4047390-9 gnd |
| topic_facet | Marktforschung / Marketingpolitik / Konsumentenverhalten / Prognose / Delphi-Technik Marketing Management Marketing Forecasting Consumer behavior Forecasting Strategic planning Marketing Strategisches Management Verbraucherverhalten Prognose |
| work_keys_str_mv | AT poiesztheob strategicmarketingandthefutureofconsumerbehaviorintroducingthevirtualguardianangel AT raaijwillemfredvan strategicmarketingandthefutureofconsumerbehaviorintroducingthevirtualguardianangel |