APA-Zitierstil (7. Ausg.)

Poiesz, T. B., & Raaij, W. F. v. (2007). Strategic marketing and the future of consumer behavior: Introducing the virtual guardian angel. Elgar.

Chicago-Zitierstil (17. Ausg.)

Poiesz, Theo B., und Willem Fred van Raaij. Strategic Marketing and the Future of Consumer Behavior: Introducing the Virtual Guardian Angel. Cheltenham [u.a.]: Elgar, 2007.

MLA-Zitierstil (9. Ausg.)

Poiesz, Theo B., und Willem Fred van Raaij. Strategic Marketing and the Future of Consumer Behavior: Introducing the Virtual Guardian Angel. Elgar, 2007.