Essentials of marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
South-Western Cengage Learning
2009
|
| Edition: | 6. ed., internat. student ed. |
| Subjects: | |
| Physical Description: | XXIX, 546 S. Ill., graph. Darst. |
| ISBN: | 9780324584424 0324584423 |
Staff View
MARC
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| 245 | 1 | 0 | |a Essentials of marketing |c Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| 250 | |a 6. ed., internat. student ed. | ||
| 264 | 1 | |a Mason, Ohio |b South-Western Cengage Learning |c 2009 | |
| 300 | |a XXIX, 546 S. |b Ill., graph. Darst. | ||
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Record in the Search Index
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| author | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 6. ed., internat. student ed. |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T20:43:12Z |
| indexdate | 2024-07-09T21:15:06Z |
| institution | BVB |
| isbn | 9780324584424 0324584423 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016475649 |
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| physical | XXIX, 546 S. Ill., graph. Darst. |
| publishDate | 2009 |
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| publisher | South-Western Cengage Learning |
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| spelling | Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel 6. ed., internat. student ed. Mason, Ohio South-Western Cengage Learning 2009 XXIX, 546 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut |
| spellingShingle | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- Essentials of marketing Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing |
| title_auth | Essentials of marketing |
| title_exact_search | Essentials of marketing |
| title_exact_search_txtP | Essentials of marketing |
| title_full | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_fullStr | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_full_unstemmed | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing |
| topic | Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Management |
| work_keys_str_mv | AT lambcharlesw essentialsofmarketing AT hairjosephf essentialsofmarketing AT mcdanielcarld essentialsofmarketing |