Essentials of marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, Ohio
South-Western Cengage Learning
2009
|
| Ausgabe: | 6. ed., internat. student ed. |
| Schlagworte: | |
| Beschreibung: | XXIX, 546 S. Ill., graph. Darst. |
| ISBN: | 9780324584424 0324584423 |
Internformat
MARC
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| 008 | 080506s2009 xxuad|| |||| 00||| eng d | ||
| 020 | |a 9780324584424 |9 978-0-324-58442-4 | ||
| 020 | |a 0324584423 |9 0-324-58442-3 | ||
| 035 | |a (OCoLC)520520190 | ||
| 035 | |a (DE-599)BVBBV023291037 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |c Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| 250 | |a 6. ed., internat. student ed. | ||
| 264 | 1 | |a Mason, Ohio |b South-Western Cengage Learning |c 2009 | |
| 300 | |a XXIX, 546 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hair, Joseph F. |d 1944- |e Verfasser |0 (DE-588)135615828 |4 aut | |
| 700 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016475649 | ||
Datensatz im Suchindex
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| author | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- |
| author_GND | (DE-588)137931328 (DE-588)135615828 (DE-588)128647450 |
| author_facet | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- |
| author_role | aut aut aut |
| author_sort | Lamb, Charles W. 1944- |
| author_variant | c w l cw cwl j f h jf jfh c d m cd cdm |
| building | Verbundindex |
| bvnumber | BV023291037 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)520520190 (DE-599)BVBBV023291037 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 6. ed., internat. student ed. |
| format | Book |
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| id | DE-604.BV023291037 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:43:12Z |
| indexdate | 2024-07-09T21:15:06Z |
| institution | BVB |
| isbn | 9780324584424 0324584423 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016475649 |
| oclc_num | 520520190 |
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| owner_facet | DE-1050 DE-11 DE-521 |
| physical | XXIX, 546 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel 6. ed., internat. student ed. Mason, Ohio South-Western Cengage Learning 2009 XXIX, 546 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut |
| spellingShingle | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- Essentials of marketing Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing |
| title_auth | Essentials of marketing |
| title_exact_search | Essentials of marketing |
| title_exact_search_txtP | Essentials of marketing |
| title_full | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_fullStr | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_full_unstemmed | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing |
| topic | Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Management |
| work_keys_str_mv | AT lambcharlesw essentialsofmarketing AT hairjosephf essentialsofmarketing AT mcdanielcarld essentialsofmarketing |