APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2009). Essentials of marketing (6. ed., internat. student ed.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl D. McDaniel. Essentials of Marketing. 6. ed., internat. student ed. Mason, Ohio: South-Western Cengage Learning, 2009.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Essentials of Marketing. 6. ed., internat. student ed. South-Western Cengage Learning, 2009.