Marketing for engineers, scientists and technologists:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester, England
Wiley
2008
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | VI, 351 S. Ill., graph. Darst. |
| ISBN: | 9780470057094 |
Staff View
MARC
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| 100 | 1 | |a Curtis, Tony |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing for engineers, scientists and technologists |c Tony Curtis |
| 264 | 1 | |a Chichester, England |b Wiley |c 2008 | |
| 300 | |a VI, 351 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Product management | |
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Record in the Search Index
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| adam_text | Contents
Preface vii
Acknowledgments ix
Part One Introduction to the Context of Marketing
Chapter 1 What is marketing and why do it? 3
Chapter 2 The marketing system 15
Chapter 3 Contemporary issues and contexts in marketing 69
Part Two The Tools of Marketing
119
141
161
177
Chapter 8 Service extension: people, physical evidence and process 195
Part Three Skills for Implementation
Chapter 9 The collection and management of marketing information 213
Chapter 10 Finance for marketing 227
Chapter 11 Managing people 241
Chapter 12 Project management 263
Chapter 13 Consultancy 281
Chapter 4 Product
Chapter 5 Price
Chapter 6 Place
Chapter 7 Promotion
Part Four Bringing it all Together
Chapter 14 New product development
Chapter 15 Market driven quality
Chapter 16 The marketing plan
297
311
325
Glossary
Index
335
343
|
| adam_txt |
Contents
Preface vii
Acknowledgments ix
Part One Introduction to the Context of Marketing
Chapter 1 What is marketing and why do it? 3
Chapter 2 The marketing system 15
Chapter 3 Contemporary issues and contexts in marketing 69
Part Two The Tools of Marketing
119
141
161
177
Chapter 8 Service extension: people, physical evidence and process 195
Part Three Skills for Implementation
Chapter 9 The collection and management of marketing information 213
Chapter 10 Finance for marketing 227
Chapter 11 Managing people 241
Chapter 12 Project management 263
Chapter 13 Consultancy 281
Chapter 4 Product
Chapter 5 Price
Chapter 6 Place
Chapter 7 Promotion
Part Four Bringing it all Together
Chapter 14 New product development
Chapter 15 Market driven quality
Chapter 16 The marketing plan
297
311
325
Glossary
Index
335
343 |
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| bvnumber | BV023289135 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 ZG 9230 |
| ctrlnum | (OCoLC)635816190 (DE-599)BVBBV023289135 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Technik Wirtschaftswissenschaften |
| discipline_str_mv | Technik Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023289135 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:42:37Z |
| indexdate | 2024-07-09T21:15:03Z |
| institution | BVB |
| isbn | 9780470057094 |
| language | English |
| lccn | 2007046840 |
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| physical | VI, 351 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley |
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| spelling | Curtis, Tony Verfasser aut Marketing for engineers, scientists and technologists Tony Curtis Chichester, England Wiley 2008 VI, 351 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing New products Product management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 http://www.loc.gov/catdir/enhancements/fy0810/2007046840-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0810/2007046840-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0810/2007046840-t.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016473787&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Curtis, Tony Marketing for engineers, scientists and technologists Marketing New products Product management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing for engineers, scientists and technologists |
| title_auth | Marketing for engineers, scientists and technologists |
| title_exact_search | Marketing for engineers, scientists and technologists |
| title_exact_search_txtP | Marketing for engineers, scientists and technologists |
| title_full | Marketing for engineers, scientists and technologists Tony Curtis |
| title_fullStr | Marketing for engineers, scientists and technologists Tony Curtis |
| title_full_unstemmed | Marketing for engineers, scientists and technologists Tony Curtis |
| title_short | Marketing for engineers, scientists and technologists |
| title_sort | marketing for engineers scientists and technologists |
| topic | Marketing New products Product management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing New products Product management Marketingmanagement |
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