Verfügbarkeit: Marketing for engineers, scientists and technologists

Marketing for engineers, scientists and technologists:

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Bibliographische Detailangaben
1. Verfasser:	Curtis, Tony (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Chichester, England Wiley 2008
Schlagworte:	Marketing New products Product management Marketingmanagement
Online-Zugang:	Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	VI, 351 S. Ill., graph. Darst.
ISBN:	9780470057094

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents Preface vii Acknowledgments ix Part One Introduction to the Context of Marketing Chapter 1 What is marketing and why do it? 3 Chapter 2 The marketing system 15 Chapter 3 Contemporary issues and contexts in marketing 69 Part Two The Tools of Marketing 119 141 161 177 Chapter 8 Service extension: people, physical evidence and process 195 Part Three Skills for Implementation Chapter 9 The collection and management of marketing information 213 Chapter 10 Finance for marketing 227 Chapter 11 Managing people 241 Chapter 12 Project management 263 Chapter 13 Consultancy 281 Chapter 4 Product Chapter 5 Price Chapter 6 Place Chapter 7 Promotion Part Four Bringing it all Together Chapter 14 New product development Chapter 15 Market driven quality Chapter 16 The marketing plan 297 311 325 Glossary Index 335 343
adam_txt	Contents Preface vii Acknowledgments ix Part One Introduction to the Context of Marketing Chapter 1 What is marketing and why do it? 3 Chapter 2 The marketing system 15 Chapter 3 Contemporary issues and contexts in marketing 69 Part Two The Tools of Marketing 119 141 161 177 Chapter 8 Service extension: people, physical evidence and process 195 Part Three Skills for Implementation Chapter 9 The collection and management of marketing information 213 Chapter 10 Finance for marketing 227 Chapter 11 Managing people 241 Chapter 12 Project management 263 Chapter 13 Consultancy 281 Chapter 4 Product Chapter 5 Price Chapter 6 Place Chapter 7 Promotion Part Four Bringing it all Together Chapter 14 New product development Chapter 15 Market driven quality Chapter 16 The marketing plan 297 311 325 Glossary Index 335 343
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index_date	2024-07-02T20:42:37Z
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isbn	9780470057094
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spelling	Curtis, Tony Verfasser aut Marketing for engineers, scientists and technologists Tony Curtis Chichester, England Wiley 2008 VI, 351 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing New products Product management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 http://www.loc.gov/catdir/enhancements/fy0810/2007046840-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0810/2007046840-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0810/2007046840-t.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016473787&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Curtis, Tony Marketing for engineers, scientists and technologists Marketing New products Product management Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4168907-0
title	Marketing for engineers, scientists and technologists
title_auth	Marketing for engineers, scientists and technologists
title_exact_search	Marketing for engineers, scientists and technologists
title_exact_search_txtP	Marketing for engineers, scientists and technologists
title_full	Marketing for engineers, scientists and technologists Tony Curtis
title_fullStr	Marketing for engineers, scientists and technologists Tony Curtis
title_full_unstemmed	Marketing for engineers, scientists and technologists Tony Curtis
title_short	Marketing for engineers, scientists and technologists
title_sort	marketing for engineers scientists and technologists
topic	Marketing New products Product management Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing New products Product management Marketingmanagement
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