Verfügbarkeit: International marketing and export management

International marketing and export management:

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Bibliographische Detailangaben
Hauptverfasser:	Albaum, Gerald S. 1933- (VerfasserIn), Duerr, Edwin (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow [u.a.] Financial Times Prentice Hall 2008
Ausgabe:	6. ed.
Schlagworte:	aExport marketing > xManagement Management Weltwirtschaft Unternehmen Export Marketingstrategie Exportmarketing Internationales Marketing Exportpolitik Exportgeschäft Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXVI, 706 S. Ill., graph. Darst.
ISBN:	9780273713876

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Brief contents Preface xi Guided tour xvi About the authors xviii List of abbreviations xix Publisher s acknowledgements xxiii 1 International marketing and exporting 1 2 Bases of international marketing 63 3 The international environment: culture; economic, political and legal forces; and competition 113 4 Export market selection: definition and strategies 178 5 Information for international market(ing) decisions 221 6 Market entry strategies 270 7 Export entry modes 305 8 Nonexport entry modes 355 9 Product decisions 406 10 Pricing decisions 468 11 Financing and methods of payment 510 12 Promotion and marketing communication 546 13 Handling export orders and supply chain management 603 14 Organization of international marketing activities 654 Glossary 681 Index 693 Contents Preface xi Guided tour xvi About the authors xviii List of abbreviations xix Publisher s acknowledgements xxiii Chapter 1 International marketing and exporting 1 Introduction 1 Being effective: the nature and practice of international marketing 11 Export marketing planning and strategy 21 The Internet, the World Wide Web, and e-business 28 The impact of technology 32 Entrepreneurial approaches to international marketing 35 The growth of non-traditional exports 37 Purpose and approach of the book 41 Questions for discussion 43 References 43 Further reading 46 Case study 1.1 Export of art goods from Hungary 47 Case study 1.2 Murphy Company Limited 47 Case study 1.3 eBay, Inc. 48 Case study 1.4 DaimlerChrysler AG 51 Case study 1.5 Dell, Inc. 58 Chapter 2 Bases of international marketing 63 Introduction 63 Potential benefits from export marketing 64 International trade theories 67 Export behavior theories and motives 74 The development of export in the firm: internationalization stages 83 Exporting and the network model 85 Ethical/moral issues 88 Social responsibility and the business environment 93 Summary 99 Questions for discussion 100 References 101 Further reading 103 Case study 2.1 Bridgestone Corporation 104 Case study 2.2 GlaxoSmithKline PLC 108 Chapter 3 The international environment: culture; economic, political and legal forces; and competition 113 Introduction 113 Culture and the socio-cultural environment 114 Economic forces 128 Political/legal environment 135 Economic integration 154 Competition 158 Summary 162 Questions for discussion 162 References 163 Further reading 166 Case study 3.1 Supreme Canning Company 167 Case study 3.2 Ford Motor Company 168 Case study 3.3 Avon Products, Inc. (A) 172 viii Contents Chapter 6 Export market selection: definition and strategies Introduction Market definition and segmentation Market expansion/selection process, procedure, and strategy Foreign market portfolios: technique and analysis Summary Questions for discussion References Further reading Case study 4.1 IKEA Case study 4.2 Seven-Eleven Japan Case study 4.3 Better Way Company Limited Chapter 5 Information for international marketing) decisions Introduction Sources of information Assessing market potential Export marketing research Using the Internet and e-mail for data collection Summary Questions for discussion References Further reading Appendix: Selected publications and websites providing secondary data Case study 5.1 SAN A/S Case study 5.2 Aquabear AB Case study 5.3 Ford Motor Company Latin America Case study 5.4 United Parcel Service, Inc. Chapter 6 Market entry strategies Introduction Entry as a channel decision Entry as a strategy Factors influencing choice of entry mode 178 178 182 188 205 209 209 210 212 213 215 218 221 Managing the channel 290 Selecting the entry mode 291 Using free areas 293 Summary 293 Questions for discussion 293 References 294 Further reading 295 Case study 6.1 Yang Toyland Pte, Limited 296 Case study 6.2 Avon Products, Inc. (B) 301 Case study 6.3 Klako Group 303 Chapter 7 Export entry modes 305 Introduction 305 Indirect export 308 Direct export 321 The Internet and e-commerce 335 Gray market exporting 340 Summary 343 Questions for discussion 343 References 344 Further reading 345 Appendix: Developing an export plan 346 221 Case study 7.1 Sinova Management 225 Consultancy Ltd. 348 232 Case study 7.2 Quint Winery 349 236 Case study 7.3 Nestle 351 250 251 ) C 1 Chapter 8 251 252 Nonexport entry modes 355 253 Introduction 355 254 Alternative modes of entry 358 258 Manufacturing facilities 359 259 Assembly operations 370 Strategic alliances 373 261 Choosing between alternatives 386 268 Summary 387 Questions for discussion 388 References 388 Further reading 390 Case study 8.1 Terralumen S.A. 392 270 Case study 8.2 GG Farm Machinery Company 397 270 Case study 8.3 VW in China 398 271 Case study 8.4 Nouveau Cosmeceuticals 402 275 Case study 8.5 Sonya Madden 403 282 Case study 8.6 Wah Shing Toys 404 Contents ix Chapter 9 Product decisions 406 Introduction 406 Product policy 407 Product planning and development 408 Product mix decisions 425 Standardization vs adaptation 434 Packaging 441 Branding issues 445 Summary 451 Questions for discussion 452 References 452 Further reading 454 Case study 9.1 Daewoo Corporation 455 Case study 9.2 The Pampered Chef 457 Case study 9.3 BRL Hardy 460 Case study 9.4 The internationalization of Chinese brands 464 Chapter 10 Pricing decisions 468 Introduction 468 Determinants of an export price 470 Fundamental export pricing strategy 480 Relation of export to domestic price policies 485 Currency issues 490 The price quotation 492 Transfer pricing 497 Summary 502 Questions for discussion 502 References 503 Further reading 504 Case study 10.1 RAP Engineering and Equipment Company 505 Case study 10.2 The Capitool Company 505 Case study 10.3 Strato Designs 508 Chapter 11 Financing and methods of payment 510 Introduction 510 Export financing methods/terms of payment 511 Payment/financing procedures 517 Export credit insurance 535 Countertrade 536 Summary 540 Questions for discussion 542 References 542 Further reading 543 Case study 11.1 Tainan Glass Manufacturing Company 544 Case study 11.2 Arion Exports 545 Chapter 12 Promotion and marketing communication 546 Introduction 546 Export marketing promotion and communication decisions 548 Alternative techniques of promotion 555 Promotional programs and strategy 576 Standardization or adaptation? 580 Advertising transference 587 Management issues 589 Summary 590 Questions for discussion 590 References 591 Further reading 592 Case study 12.1 Christa Clothing International 593 Case study 12.2 Nove Ltd 596 Case study 12.3 Eli s Cheesecake Company 599 Chapter 13 Handling export orders and supply chain management 603 Introduction 603 Handling the export order 607 Physical distribution 610 Logistics and the systems concept 614 Structure of international physical distribution 619 A concluding comment 643 Questions for discussion 643 References 644 Further reading 644 Case study 13.1 Jaguar Electronics, Inc. 645 Case study 13.2 Megabox, Inc. 647 Case study 13.3 Primex Marketing, Inc. 649 Case study 13.4 EFI Logistics 652 x Contents Chapter 14 Organization of international marketing activities Introduction Main considerations of being organized internationally Organizational structures Summary Questions for discussion 669 References 670 Further reading 670 654 Case study 14.1 Hewlett-Packard 671 Case study 14.2 Unilever (A) 673 654 Case study 14.3 Unilever (B) 679 655 Glossary 681 660 Index 693 669 Supporting resources Visitwww.pearsoned.co.uk/albaumtofind valuable online resources. For instructors: ¦ Complete, downloadable Instructor s Manual. ¦ PowerPoint slides that can be downloaded and used for presentations. ¦ Links to articles and resources on the web. Also: The Companion Website provides the following features: ¦ Search tool to help locate specific items of content. ¦ E-mail results and profile tools to send results of quizzes to instructors. ¦ Online help and support to assist with website usage and troubleshooting. For more information please contact your local Pearson Education sales representative or visit www.pearsoned.co.uk/albaum
adam_txt	Brief contents Preface xi Guided tour xvi About the authors xviii List of abbreviations xix Publisher's acknowledgements xxiii 1 International marketing and exporting 1 2 Bases of international marketing 63 3 The international environment: culture; economic, political and legal forces; and competition 113 4 Export market selection: definition and strategies 178 5 Information for international market(ing) decisions 221 6 Market entry strategies 270 7 Export entry modes 305 8 Nonexport entry modes 355 9 Product decisions 406 10 Pricing decisions 468 11 Financing and methods of payment 510 12 Promotion and marketing communication 546 13 Handling export orders and supply chain management 603 14 Organization of international marketing activities 654 Glossary 681 Index 693 Contents Preface xi Guided tour xvi About the authors xviii List of abbreviations xix Publisher's acknowledgements xxiii Chapter 1 International marketing and exporting 1 Introduction 1 Being effective: the nature and practice of international marketing 11 Export marketing planning and strategy 21 The Internet, the World Wide Web, and e-business 28 The impact of technology 32 Entrepreneurial approaches to international marketing 35 The growth of non-traditional exports 37 Purpose and approach of the book 41 Questions for discussion 43 References 43 Further reading 46 Case study 1.1 Export of art goods from Hungary 47 Case study 1.2 Murphy Company Limited 47 Case study 1.3 eBay, Inc. 48 Case study 1.4 DaimlerChrysler AG 51 Case study 1.5 Dell, Inc. 58 Chapter 2 Bases of international marketing 63 Introduction 63 Potential benefits from export marketing 64 International trade theories 67 Export behavior theories and motives 74 The development of export in the firm: internationalization stages 83 Exporting and the network model 85 Ethical/moral issues 88 Social responsibility and the business environment 93 Summary 99 Questions for discussion 100 References 101 Further reading 103 Case study 2.1 Bridgestone Corporation 104 Case study 2.2 GlaxoSmithKline PLC 108 Chapter 3 The international environment: culture; economic, political and legal forces; and competition 113 Introduction 113 Culture and the socio-cultural environment 114 Economic forces 128 Political/legal environment 135 Economic integration 154 Competition 158 Summary 162 Questions for discussion 162 References 163 Further reading 166 Case study 3.1 Supreme Canning Company 167 Case study 3.2 Ford Motor Company 168 Case study 3.3 Avon Products, Inc. (A) 172 viii Contents Chapter 6 Export market selection: definition and strategies Introduction Market definition and segmentation Market expansion/selection process, procedure, and strategy Foreign market portfolios: technique and analysis Summary Questions for discussion References Further reading Case study 4.1 IKEA Case study 4.2 Seven-Eleven Japan Case study 4.3 Better Way Company Limited Chapter 5 Information for international marketing) decisions Introduction Sources of information Assessing market potential Export marketing research Using the Internet and e-mail for data collection Summary Questions for discussion References Further reading Appendix: Selected publications and websites providing secondary data Case study 5.1 SAN A/S Case study 5.2 Aquabear AB Case study 5.3 Ford Motor Company Latin America Case study 5.4 United Parcel Service, Inc. Chapter 6 Market entry strategies Introduction Entry as a channel decision Entry as a strategy Factors influencing choice of entry mode 178 178 182 188 205 209 209 210 212 213 215 218 221 Managing the channel 290 Selecting the entry mode 291 Using free areas 293 Summary 293 Questions for discussion 293 References 294 Further reading 295 Case study 6.1 Yang Toyland Pte, Limited 296 Case study 6.2 Avon Products, Inc. (B) 301 Case study 6.3 Klako Group 303 Chapter 7 Export entry modes 305 Introduction 305 Indirect export 308 Direct export 321 The Internet and e-commerce 335 Gray market exporting 340 Summary 343 Questions for discussion 343 References 344 Further reading 345 Appendix: Developing an export plan 346 221 Case study 7.1 Sinova Management 225 Consultancy Ltd. 348 232 Case study 7.2 Quint Winery 349 236 Case study 7.3 Nestle 351 250 251 ") C 1 Chapter 8 251 252 Nonexport entry modes 355 253 Introduction 355 254 Alternative modes of entry 358 258 Manufacturing facilities 359 259 Assembly operations 370 Strategic alliances 373 261 Choosing between alternatives 386 268 Summary 387 Questions for discussion 388 References 388 Further reading 390 Case study 8.1 Terralumen S.A. 392 270 Case study 8.2 GG Farm Machinery Company 397 270 Case study 8.3 VW in China 398 271 Case study 8.4 Nouveau Cosmeceuticals 402 275 Case study 8.5 Sonya Madden 403 282 Case study 8.6 Wah Shing Toys 404 Contents ix Chapter 9 Product decisions 406 Introduction 406 Product policy 407 Product planning and development 408 Product mix decisions 425 Standardization vs adaptation 434 Packaging 441 Branding issues 445 Summary 451 Questions for discussion 452 References 452 Further reading 454 Case study 9.1 Daewoo Corporation 455 Case study 9.2 The Pampered Chef 457 Case study 9.3 BRL Hardy 460 Case study 9.4 The internationalization of Chinese brands 464 Chapter 10 Pricing decisions 468 Introduction 468 Determinants of an export price 470 Fundamental export pricing strategy 480 Relation of export to domestic price policies 485 Currency issues 490 The price quotation 492 Transfer pricing 497 Summary 502 Questions for discussion 502 References 503 Further reading 504 Case study 10.1 RAP Engineering and Equipment Company 505 Case study 10.2 The Capitool Company 505 Case study 10.3 Strato Designs 508 Chapter 11 Financing and methods of payment 510 Introduction 510 Export financing methods/terms of payment 511 Payment/financing procedures 517 Export credit insurance 535 Countertrade 536 Summary 540 Questions for discussion 542 References 542 Further reading 543 Case study 11.1 Tainan Glass Manufacturing Company 544 Case study 11.2 Arion Exports 545 Chapter 12 Promotion and marketing communication 546 Introduction 546 Export marketing promotion and communication decisions 548 Alternative techniques of promotion 555 Promotional programs and strategy 576 Standardization or adaptation? 580 Advertising transference 587 Management issues 589 Summary 590 Questions for discussion 590 References 591 Further reading 592 Case study 12.1 Christa Clothing International 593 Case study 12.2 Nove Ltd 596 Case study 12.3 Eli's Cheesecake Company 599 Chapter 13 Handling export orders and supply chain management 603 Introduction 603 Handling the export order 607 Physical distribution 610 Logistics and the systems concept 614 Structure of international physical distribution 619 A concluding comment 643 Questions for discussion 643 References 644 Further reading 644 Case study 13.1 Jaguar Electronics, Inc. 645 Case study 13.2 Megabox, Inc. 647 Case study 13.3 Primex Marketing, Inc. 649 Case study 13.4 EFI Logistics 652 x Contents Chapter 14 Organization of international marketing activities Introduction Main considerations of being organized internationally Organizational structures Summary Questions for discussion 669 References 670 Further reading 670 654 Case study 14.1 Hewlett-Packard 671 Case study 14.2 Unilever (A) 673 654 Case study 14.3 Unilever (B) 679 655 Glossary 681 660 Index 693 669 Supporting resources Visitwww.pearsoned.co.uk/albaumtofind valuable online resources. For instructors: ¦ Complete, downloadable Instructor's Manual. ¦ PowerPoint slides that can be downloaded and used for presentations. ¦ Links to articles and resources on the web. Also: The Companion Website provides the following features: ¦ Search tool to help locate specific items of content. ¦ E-mail results and profile tools to send results of quizzes to instructors. ¦ Online help and support to assist with website usage and troubleshooting. For more information please contact your local Pearson Education sales representative or visit www.pearsoned.co.uk/albaum
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genre	1\p (DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV023270127
illustrated	Illustrated
index_date	2024-07-02T20:35:36Z
indexdate	2024-07-09T21:14:36Z
institution	BVB
isbn	9780273713876
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016455157
oclc_num	191890537
open_access_boolean
owner	DE-945 DE-703 DE-634 DE-526 DE-861
owner_facet	DE-945 DE-703 DE-634 DE-526 DE-861
physical	XXVI, 706 S. Ill., graph. Darst.
publishDate	2008
publishDateSearch	2008
publishDateSort	2008
publisher	Financial Times Prentice Hall
record_format	marc
spelling	Albaum, Gerald S. 1933- Verfasser (DE-588)131878913 aut International marketing and export management Gerald Albaum ; Edwin Duerr 6. ed. Harlow [u.a.] Financial Times Prentice Hall 2008 XXVI, 706 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier aExport marketing xManagement Management (DE-588)4037278-9 gnd rswk-swf Weltwirtschaft (DE-588)4065468-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Export (DE-588)4016020-8 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Exportpolitik (DE-588)4153396-3 gnd rswk-swf Exportgeschäft (DE-588)4130823-2 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Exportmarketing (DE-588)4153393-8 s Internationales Marketing (DE-588)4125431-4 s DE-604 Export (DE-588)4016020-8 s Management (DE-588)4037278-9 s Weltwirtschaft (DE-588)4065468-0 s 2\p DE-604 Exportpolitik (DE-588)4153396-3 s Unternehmen (DE-588)4061963-1 s 3\p DE-604 Marketingstrategie (DE-588)4120697-6 s 4\p DE-604 Exportgeschäft (DE-588)4130823-2 s 5\p DE-604 Duerr, Edwin Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016455157&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Albaum, Gerald S. 1933- Duerr, Edwin International marketing and export management aExport marketing xManagement Management (DE-588)4037278-9 gnd Weltwirtschaft (DE-588)4065468-0 gnd Unternehmen (DE-588)4061963-1 gnd Export (DE-588)4016020-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Exportpolitik (DE-588)4153396-3 gnd Exportgeschäft (DE-588)4130823-2 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4065468-0 (DE-588)4061963-1 (DE-588)4016020-8 (DE-588)4120697-6 (DE-588)4153393-8 (DE-588)4125431-4 (DE-588)4153396-3 (DE-588)4130823-2 (DE-588)4123623-3
title	International marketing and export management
title_auth	International marketing and export management
title_exact_search	International marketing and export management
title_exact_search_txtP	International marketing and export management
title_full	International marketing and export management Gerald Albaum ; Edwin Duerr
title_fullStr	International marketing and export management Gerald Albaum ; Edwin Duerr
title_full_unstemmed	International marketing and export management Gerald Albaum ; Edwin Duerr
title_short	International marketing and export management
title_sort	international marketing and export management
topic	aExport marketing xManagement Management (DE-588)4037278-9 gnd Weltwirtschaft (DE-588)4065468-0 gnd Unternehmen (DE-588)4061963-1 gnd Export (DE-588)4016020-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd Exportpolitik (DE-588)4153396-3 gnd Exportgeschäft (DE-588)4130823-2 gnd
topic_facet	aExport marketing xManagement Management Weltwirtschaft Unternehmen Export Marketingstrategie Exportmarketing Internationales Marketing Exportpolitik Exportgeschäft Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016455157&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT albaumgeralds internationalmarketingandexportmanagement AT duerredwin internationalmarketingandexportmanagement

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