Chocolates on the pillow aren't enough: reinventing the customer experience
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 256 S. |
| ISBN: | 0470043555 9780470043554 |
Internformat
MARC
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| 245 | 1 | 0 | |a Chocolates on the pillow aren't enough |b reinventing the customer experience |c Jonathan M. Tisch with Karl Weber |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2007 | |
| 300 | |a XII, 256 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 700 | 1 | |a Weber, Karl |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804137574085689344 |
|---|---|
| adam_text | CONTENTS
Acknowledgments ix
Introduction: The Hotelier s Secret 1
PART ONE
THE PROBLEM AND THE SOLUTION
1 What Happened to My Customers? 7
2 Engineering the Total Customer Experience 23
PART TWO
REIMAGINING THE CUSTOMER EXPERIENCE
3 Reimagining the Sale: Creating Customers
Who Are Happy to Buy 43
4 The Hospitable Organization: Turning Customers into Guests 63
5 Home Away from Home: The Art of Welcoming Customers 77
6 Haven Wanted: Providing Security in an Unsafe World 95
7 Open-Door Policy: The Challenge of Transparency 113
8 One Size Does Not Fit All: The New Art of Customization 133
9 Let Me Introduce You: Customer Communities
in an Interactive World 155
10 High-Tech Goes High-Touch: Using the Internet
to Go Global and Go Local 177
vii
viii CONTENTS
11 Everyone Is Welcome: The Challenges of Customer Diversity 193
12 Your Best, and a Little Bit More: Offering Something
Extra to Your Customers 207
Afterword: A Challenge That Never Ends 233
Endnotes 235
Index 251
|
| adam_txt |
CONTENTS
Acknowledgments ix
Introduction: The Hotelier's Secret 1
PART ONE
THE PROBLEM AND THE SOLUTION
1 What Happened to My Customers? 7
2 Engineering the Total Customer Experience 23
PART TWO
REIMAGINING THE CUSTOMER EXPERIENCE
3 Reimagining the Sale: Creating Customers
Who Are Happy to Buy 43
4 The Hospitable Organization: Turning Customers into Guests 63
5 Home Away from Home: The Art of Welcoming Customers 77
6 Haven Wanted: Providing Security in an Unsafe World 95
7 Open-Door Policy: The Challenge of Transparency 113
8 One Size Does Not Fit All: The New Art of Customization 133
9 Let Me Introduce You: Customer Communities
in an Interactive World 155
10 High-Tech Goes High-Touch: Using the Internet
to Go Global and Go Local 177
vii
viii CONTENTS
11 Everyone Is Welcome: The Challenges of Customer Diversity 193
12 Your Best, and a Little Bit More: Offering Something
Extra to Your Customers 207
Afterword: A Challenge That Never Ends 233
Endnotes 235
Index 251 |
| any_adam_object | 1 |
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| author | Tisch, Jonathan Weber, Karl |
| author_facet | Tisch, Jonathan Weber, Karl |
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| author_sort | Tisch, Jonathan |
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| building | Verbundindex |
| bvnumber | BV023263917 |
| callnumber-first | T - Technology |
| callnumber-label | TX911 |
| callnumber-raw | TX911.3.C8 |
| callnumber-search | TX911.3.C8 |
| callnumber-sort | TX 3911.3 C8 |
| callnumber-subject | TX - Home Economics |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)76064574 (DE-599)HBZHT015052652 |
| dewey-full | 647.94/068 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households 658 - General management |
| dewey-raw | 647.94/068 658.812 |
| dewey-search | 647.94/068 658.812 |
| dewey-sort | 3647.94 268 |
| dewey-tens | 640 - Home and family management 650 - Management and auxiliary services |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| discipline_str_mv | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
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| spelling | Tisch, Jonathan Verfasser aut Chocolates on the pillow aren't enough reinventing the customer experience Jonathan M. Tisch with Karl Weber Hoboken, N.J. Wiley 2007 XII, 256 S. txt rdacontent n rdamedia nc rdacarrier Customer relations Weber, Karl Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016449094&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tisch, Jonathan Weber, Karl Chocolates on the pillow aren't enough reinventing the customer experience Customer relations |
| title | Chocolates on the pillow aren't enough reinventing the customer experience |
| title_auth | Chocolates on the pillow aren't enough reinventing the customer experience |
| title_exact_search | Chocolates on the pillow aren't enough reinventing the customer experience |
| title_exact_search_txtP | Chocolates on the pillow aren't enough reinventing the customer experience |
| title_full | Chocolates on the pillow aren't enough reinventing the customer experience Jonathan M. Tisch with Karl Weber |
| title_fullStr | Chocolates on the pillow aren't enough reinventing the customer experience Jonathan M. Tisch with Karl Weber |
| title_full_unstemmed | Chocolates on the pillow aren't enough reinventing the customer experience Jonathan M. Tisch with Karl Weber |
| title_short | Chocolates on the pillow aren't enough |
| title_sort | chocolates on the pillow aren t enough reinventing the customer experience |
| title_sub | reinventing the customer experience |
| topic | Customer relations |
| topic_facet | Customer relations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016449094&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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