Relationship marketing: perspectives , dimensions and contexts
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
McGraw-Hill
2008
|
| Series: | McGraw-Hill higher education
|
| Subjects: | |
| Physical Description: | XXII, 242 S. graph. Darst. 24cm |
| ISBN: | 0077114221 9780077114220 |
Staff View
MARC
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Record in the Search Index
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| author | Harwood, Tracy Garry, Tony Broderick, Anne |
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| index_date | 2024-07-02T20:32:33Z |
| indexdate | 2024-07-09T21:14:25Z |
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| isbn | 0077114221 9780077114220 |
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| spelling | Harwood, Tracy Verfasser aut Relationship marketing perspectives , dimensions and contexts Tracy Harwood, Tony Garry and Anne Broderick London [u.a.] McGraw-Hill 2008 XXII, 242 S. graph. Darst. 24cm txt rdacontent n rdamedia nc rdacarrier McGraw-Hill higher education Marketingpolitik / Customer Relationship Management / Marketingtheorie Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf (DE-588)4173536-5 Patentschrift gnd-content Beziehungsmarketing (DE-588)4789127-0 s DE-188 Garry, Tony Verfasser aut Broderick, Anne Verfasser aut |
| spellingShingle | Harwood, Tracy Garry, Tony Broderick, Anne Relationship marketing perspectives , dimensions and contexts Marketingpolitik / Customer Relationship Management / Marketingtheorie Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4173536-5 |
| title | Relationship marketing perspectives , dimensions and contexts |
| title_auth | Relationship marketing perspectives , dimensions and contexts |
| title_exact_search | Relationship marketing perspectives , dimensions and contexts |
| title_exact_search_txtP | Relationship marketing perspectives , dimensions and contexts |
| title_full | Relationship marketing perspectives , dimensions and contexts Tracy Harwood, Tony Garry and Anne Broderick |
| title_fullStr | Relationship marketing perspectives , dimensions and contexts Tracy Harwood, Tony Garry and Anne Broderick |
| title_full_unstemmed | Relationship marketing perspectives , dimensions and contexts Tracy Harwood, Tony Garry and Anne Broderick |
| title_short | Relationship marketing |
| title_sort | relationship marketing perspectives dimensions and contexts |
| title_sub | perspectives , dimensions and contexts |
| topic | Marketingpolitik / Customer Relationship Management / Marketingtheorie Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Marketingpolitik / Customer Relationship Management / Marketingtheorie Beziehungsmarketing Patentschrift |
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