Relationship marketing: perspectives , dimensions and contexts
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
McGraw-Hill
2008
|
| Schriftenreihe: | McGraw-Hill higher education
|
| Schlagworte: | |
| Beschreibung: | XXII, 242 S. graph. Darst. 24cm |
| ISBN: | 0077114221 9780077114220 |
Internformat
MARC
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|---|---|---|---|
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| 007 | t | ||
| 008 | 080416s2008 d||| j||| 00||| eng d | ||
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| 020 | |a 9780077114220 |9 978-0-07-711422-0 | ||
| 035 | |a (OCoLC)255394307 | ||
| 035 | |a (DE-599)GBV519001710 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
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| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Harwood, Tracy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Relationship marketing |b perspectives , dimensions and contexts |c Tracy Harwood, Tony Garry and Anne Broderick |
| 264 | 1 | |a London [u.a.] |b McGraw-Hill |c 2008 | |
| 300 | |a XXII, 242 S. |b graph. Darst. |c 24cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 655 | 7 | |0 (DE-588)4173536-5 |a Patentschrift |2 gnd-content | |
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| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Garry, Tony |e Verfasser |4 aut | |
| 700 | 1 | |a Broderick, Anne |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016447577 | ||
Datensatz im Suchindex
| _version_ | 1804137571732684800 |
|---|---|
| adam_txt | |
| any_adam_object | |
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| author | Harwood, Tracy Garry, Tony Broderick, Anne |
| author_facet | Harwood, Tracy Garry, Tony Broderick, Anne |
| author_role | aut aut aut |
| author_sort | Harwood, Tracy |
| author_variant | t h th t g tg a b ab |
| building | Verbundindex |
| bvnumber | BV023262402 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)255394307 (DE-599)GBV519001710 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T20:32:33Z |
| indexdate | 2024-07-09T21:14:25Z |
| institution | BVB |
| isbn | 0077114221 9780077114220 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016447577 |
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| physical | XXII, 242 S. graph. Darst. 24cm |
| publishDate | 2008 |
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| publisher | McGraw-Hill |
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| series2 | McGraw-Hill higher education |
| spelling | Harwood, Tracy Verfasser aut Relationship marketing perspectives , dimensions and contexts Tracy Harwood, Tony Garry and Anne Broderick London [u.a.] McGraw-Hill 2008 XXII, 242 S. graph. Darst. 24cm txt rdacontent n rdamedia nc rdacarrier McGraw-Hill higher education Marketingpolitik / Customer Relationship Management / Marketingtheorie Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf (DE-588)4173536-5 Patentschrift gnd-content Beziehungsmarketing (DE-588)4789127-0 s DE-188 Garry, Tony Verfasser aut Broderick, Anne Verfasser aut |
| spellingShingle | Harwood, Tracy Garry, Tony Broderick, Anne Relationship marketing perspectives , dimensions and contexts Marketingpolitik / Customer Relationship Management / Marketingtheorie Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4173536-5 |
| title | Relationship marketing perspectives , dimensions and contexts |
| title_auth | Relationship marketing perspectives , dimensions and contexts |
| title_exact_search | Relationship marketing perspectives , dimensions and contexts |
| title_exact_search_txtP | Relationship marketing perspectives , dimensions and contexts |
| title_full | Relationship marketing perspectives , dimensions and contexts Tracy Harwood, Tony Garry and Anne Broderick |
| title_fullStr | Relationship marketing perspectives , dimensions and contexts Tracy Harwood, Tony Garry and Anne Broderick |
| title_full_unstemmed | Relationship marketing perspectives , dimensions and contexts Tracy Harwood, Tony Garry and Anne Broderick |
| title_short | Relationship marketing |
| title_sort | relationship marketing perspectives dimensions and contexts |
| title_sub | perspectives , dimensions and contexts |
| topic | Marketingpolitik / Customer Relationship Management / Marketingtheorie Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Marketingpolitik / Customer Relationship Management / Marketingtheorie Beziehungsmarketing Patentschrift |
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