Destination marketing: an integrated marketing communication approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2008
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 406 S. Ill. |
| ISBN: | 9780750686495 |
Internformat
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| 245 | 1 | 0 | |a Destination marketing |b an integrated marketing communication approach |c Steven Pike |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Prologue ix
1 The study of destination marketing 1
2 Definitions 19
3 Destination marketing organisations 35
4 Organisation structure 49
5 DMO funding 65
6 The role of government 77
7 DMO roles 97
8 Marketing strategy development 115
9 Marketing research 133
10 Destination branding 173
11 Destination image 199
12 Market positioning 217
13 Target markets 247
14 Marketing communications 261
15 Distribution 277
16 Public relations 287
17 Meetings marketing 307
18 Disasters and crises 321
19 Performance metrics 349
References 371
Index 397
|
| adam_txt |
Contents
Prologue ix
1 The study of destination marketing 1
2 Definitions 19
3 Destination marketing organisations 35
4 Organisation structure 49
5 DMO funding 65
6 The role of government 77
7 DMO roles 97
8 Marketing strategy development 115
9 Marketing research 133
10 Destination branding 173
11 Destination image 199
12 Market positioning 217
13 Target markets 247
14 Marketing communications 261
15 Distribution 277
16 Public relations 287
17 Meetings marketing 307
18 Disasters and crises 321
19 Performance metrics 349
References 371
Index 397 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T20:32:14Z |
| indexdate | 2024-07-09T21:14:24Z |
| institution | BVB |
| isbn | 9780750686495 |
| language | English |
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| spelling | Pike, Steven Verfasser (DE-588)14182591X aut Destination marketing an integrated marketing communication approach Steven Pike 1. ed. Amsterdam [u.a.] Elsevier 2008 XV, 406 S. Ill. txt rdacontent n rdamedia nc rdacarrier Place marketing Tourism Marketing Fremdenverkehrsort (DE-588)4130979-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Fremdenverkehrsort (DE-588)4130979-0 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016446632&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pike, Steven Destination marketing an integrated marketing communication approach Place marketing Tourism Marketing Fremdenverkehrsort (DE-588)4130979-0 gnd Marketing (DE-588)4037589-4 gnd |
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| title | Destination marketing an integrated marketing communication approach |
| title_auth | Destination marketing an integrated marketing communication approach |
| title_exact_search | Destination marketing an integrated marketing communication approach |
| title_exact_search_txtP | Destination marketing an integrated marketing communication approach |
| title_full | Destination marketing an integrated marketing communication approach Steven Pike |
| title_fullStr | Destination marketing an integrated marketing communication approach Steven Pike |
| title_full_unstemmed | Destination marketing an integrated marketing communication approach Steven Pike |
| title_short | Destination marketing |
| title_sort | destination marketing an integrated marketing communication approach |
| title_sub | an integrated marketing communication approach |
| topic | Place marketing Tourism Marketing Fremdenverkehrsort (DE-588)4130979-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Place marketing Tourism Marketing Fremdenverkehrsort Marketing |
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