Greater good: how good marketing makes for better democracy
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business Press
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 279-311) and index Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good |
| Beschreibung: | VIII, 331 S. |
| ISBN: | 9781422117354 1422117359 |
Internformat
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| 500 | |a Includes bibliographical references (p. 279-311) and index | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | GREATER GOOD / QUELCH, JOHN A. : C2007 TABLE OF CONTENTS /
INHALTSVERZEICHNIS INTRODUCTION: MARKETING AND DEMOCRACY MARKETING AS
DEMOCRACY EXCHANGE: A PROMISE IS A PROMISE CONSUMPTION: THE HAPPINESS OF
PURSUIT CHOICE: UBU (YOU BE YOU) INFORMATION: KNOWLEDGE IS POWER
ENGAGEMENT: TIES THAT BIND INCLUSION: THE MORE THE MERRIER MARKETING FOR
DEMOCRACY POLITICS: WINNER TAKES ALL MEDIA: LAPDOG OR WATCHDOG?
PROGRAMS: CIVIC GOODS, CIVIL SERVICES NATIONS: NO QUICK FIX CONCLUSION.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
GREATER GOOD / QUELCH, JOHN A. : C2007 TABLE OF CONTENTS /
INHALTSVERZEICHNIS INTRODUCTION: MARKETING AND DEMOCRACY MARKETING AS
DEMOCRACY EXCHANGE: A PROMISE IS A PROMISE CONSUMPTION: THE HAPPINESS OF
PURSUIT CHOICE: UBU (YOU BE YOU) INFORMATION: KNOWLEDGE IS POWER
ENGAGEMENT: TIES THAT BIND INCLUSION: THE MORE THE MERRIER MARKETING FOR
DEMOCRACY POLITICS: WINNER TAKES ALL MEDIA: LAPDOG OR WATCHDOG?
PROGRAMS: CIVIC GOODS, CIVIL SERVICES NATIONS: NO QUICK FIX CONCLUSION.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
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| building | Verbundindex |
| bvnumber | BV023260937 |
| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)156975310 (DE-599)BVBBV023260937 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T20:32:00Z |
| indexdate | 2024-07-09T21:14:23Z |
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| isbn | 9781422117354 1422117359 |
| language | English |
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| spelling | Quelch, John A. Verfasser aut Greater good how good marketing makes for better democracy John A. Quelch ; Katherine E. Jocz Boston, Mass. Harvard Business Press 2007 VIII, 331 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 279-311) and index Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good Marketing Democracy Marketing gtt Consumentengedrag gtt Tevredenheid gtt Demokratie (DE-588)4011413-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Demokratie (DE-588)4011413-2 s DE-604 Jocz, Katherine E. Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016446144&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Quelch, John A. Jocz, Katherine E. Greater good how good marketing makes for better democracy Marketing Democracy Marketing gtt Consumentengedrag gtt Tevredenheid gtt Demokratie (DE-588)4011413-2 gnd Marketing (DE-588)4037589-4 gnd |
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| title | Greater good how good marketing makes for better democracy |
| title_auth | Greater good how good marketing makes for better democracy |
| title_exact_search | Greater good how good marketing makes for better democracy |
| title_exact_search_txtP | Greater good how good marketing makes for better democracy |
| title_full | Greater good how good marketing makes for better democracy John A. Quelch ; Katherine E. Jocz |
| title_fullStr | Greater good how good marketing makes for better democracy John A. Quelch ; Katherine E. Jocz |
| title_full_unstemmed | Greater good how good marketing makes for better democracy John A. Quelch ; Katherine E. Jocz |
| title_short | Greater good |
| title_sort | greater good how good marketing makes for better democracy |
| title_sub | how good marketing makes for better democracy |
| topic | Marketing Democracy Marketing gtt Consumentengedrag gtt Tevredenheid gtt Demokratie (DE-588)4011413-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Democracy Consumentengedrag Tevredenheid Demokratie |
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