Overseas investment in China's publishing market:: seeking a successful entry and marketing strategy
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2008
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 135 S. graph. Darst. |
Internformat
MARC
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| adam_text | TABLE OF CONTENTS ACKNOWLEDGEMENTS II ABSTRACT III TABLE OF CONTENTS V
LIST OF TABLES VII LIST OF DIAGRAMS VII LIST OF ABBREVIATIONS IX 1.
INTRODUCTORY SECTION 1 1.1 PROBLEM ANALYSIS 1 1.2 RESEARCH QUESTION 5
1.3 PROCEDURE 5 1.4 DEFINITIONS , 6 2. GENERAL THEORETICAL SECTION . 7
2.1 LITERATURE REVIEW 7 2.2 CHINA S MEDIA LAW 18 2.3 CHINA S PUBLISHING
MARKET 23 2.4 COMPETITIVE FRAMEWORK AND COMPETITORS BEHAVIORS 30 2.5
SUMMARY .., 33 3. SPECIFIC EMPIRICAL SECTION 37 3.1 EMPIRICAL
METHODOLOGY 37 3.2 LIMITS OF THE EMPIRICAL STUDY 40 3.3 EMPIRICAL
RESULTS 41 3.3.1 CASE STUDY 1: INTERNATIONAL DATA GROUP 41 3.3.2 CASE
STUDY 2: RINGIER 48 3.3.3 CASE STUDY 3: HACHETTE FILIPACCHI MEDIAS , 59
3.3.4 CASE STUDY 4: BERTELSMANN 70 3.4 SPECIFIC EMPIRICAL SECTION
CONCLUSIONS 79 V 4 CONCLUSION SECTION 92 4.1 RECOMMENDATIONS FOR FURTHER
RESEARCH 92 4.2 RECOMMENDATIONS FOR PRACTICE 96 BIBLIOGRAPHY 102
APPENDIX 124 APPENDIX 1: LIST OF INTERVIEWS FOR THE DISSERTATION 124
APPENDIX 2: READERS PROFILE BY AGE {VARIETY CHINA) 125 APPENDIX 3:
READERS PROFILE BY GEOGRAPHY {VARIETY CHINA) 125 APPENDIX4: 2005
ADVERTISING RATES {BETTY S KITCHEN) 125 APPENDIX 5: READERS PROFILE BY
FAMILY MONTHLY INCOME {BETTY S KITCHEN) 126 APPENDIX 6: READERS PROFILE
BY MARITAL STATUS {BETTY S KITCHEN) 126 APPENDIX 7: CHINA INTERNATIONAL
BUSINESS DISTRIBUTION DETAILS IN 2005 127 APPENDIX 8: HFM KEY FIGURES IN
2005 128 APPENDIX 9: READERS PROFILE BY OCCUPATION {CAR & DRIVER) 128
APPENDIX 10: READERS PROFILE BY AGE (CAR & DRIVER) 128 APPENDIX 11:
READERS PROFILE BY EDUCATION {CAR & DRIVER) 129 APPENDIX 12:
READERS PROFILE BY SEX {WOMAN S DAY) 129 APPENDIX 13: READERS PROFILE BY
AGE {WOMAN S DAY) 129 APPENDIX 14: READERS PROFILE BY OCCUPATION
{WOMAN S DAY) , 130 APPENDIX 15: READERS PROFILE BY EDUCATION {WOMAN S
DAY) 130 APPENDIX 16: READERS PROFILE BY SEX {MARIE CLAIRE) 130 APPENDIX
17: READERS PROFILE BY AGE {MARIE CLAIRE) 131 APPENDIX 18: READERS
PROFILE BY EDUCATION {MARIE CLAIRE) 13 1 APPENDIX 19: READERS PROFILE
BY OCCUPATION {MARIE CLAIRE) 131 APPENDIX 20: READERS PROFILE BY
MONTHLY HOUSEHOLD INCOME {MARIE CLAIRE) 132 APPENDIX 21: READERS PROFILE
BY SEX {ELTE DECORATION) 132 APPENDIX 22: READERS PROFILE BY EDUCATION
{ELTE DECORATION) 132 VI APPENDIX 23: READERS PROFILE BY OCCUPATION
{ELLE DECORATION) 133 APPENDIX24: READERS PROFILE BY AGE (25 ANS) 133
APPENDIX 25: READERS PROFILE BY MARITAL STATUS (25 ANS) 133 APPENDIX 26:
READERS PROFILE BY EDUCATION (25 ANS) 134 APPENDIX 27: READERS PROFILE
BY PROFESSION (25 ANS) 134 CURRICULUM VITAC 135 LIST OF TABLES TABLE 1:
STATISTICS OF COPYRIGHT TRADE IN 2005 3 TABLE 2: ADVERTISING REVENUE OF
MAIN KINDS OF BUSINESS MAGAZINES IN 2005 AND COMPARISON .... 3-4 TABLE
3: GLOBAL MARKET ENTRY: CHOICE OF ENTRY MODE 7 TABLE4: CHINA S MAIN
PUBLICATION LAWS AND REGULATIONS .* 22 TABLE 5: CHINA S COPYRIGHT TRADE
IN 2005 24 TABLE 6: ADVERTISING REVENUE OF MAIN KINDS OF MAGAZINES IN
2005 AND COMPARISON WITH PREVIOUS YEAR 25 TABLE 7: STATISTICS ABOUT
COUNTRY OF ORIGIN FOR CHINA S COPYRIGHT BUSINESS IN 2005 29 TABLE 8:
ADVERTISING REVENUE OF MAIN FASHION MAGAZINES IN 2005 AND COMPARISON
WITH THE PREVIOUS YEAR 42 TABLE 9: RINGIER IN FIGURES 48 TABLE 10:
PUBLICATION CIRCULATION IN CHINA 50 TABLE 11: BETTY S KITCHEN
CIRCULATION BREAKDOWN IN 2005 52 TABLE 12: CHINA INTERNATIONAL BUSINESS
CIRCULATION BREAKDOWN IN 2005 53 TABLE 13: BREAKDOWN OF HFM MAGAZINE
PUBLISHING REVENUES FOR 2005 59 TABLE 14: FACTS ABOUT HFM MAGAZINES IN
CHINA FOR 2005 60 TABLE 15: CIRCULATION OF ELLE IN ASIAN COUNTRIES
(EXCEPT JAPAN) IN 2005 62 TABLE 16: MAIN ADVERTISING BRANDS IN CHINA S
FASHION MAGAZINES IN 2003 63 TABLE 17: MAIN ENTRY MODES OF FOREIGN
PUBLISHING COMPANIES IN CHINA 81-82 VN LIST OF DIAGRAMS DIAGRAM 1:
READERS PROFILE BY BUSINESS SEGMENT (VARIETY CHINA) 46 DIAGRAM 2:
READERS PROFILE BY INDUSTRY (VARIETY CHINA) 46 DIAGRAM 3: RINGIER S
ASIAN SALES 49 DIAGRAM 4: READERS* PROFILE BY AGE (BETTY S KITCHEN) .
51 DIAGRAM 5: READERS PROFILE BY GENDER (BETTY S KITCHEN) 51 DIAGRAM 6:
READERS PROFILE BY OCCUPATION (BETTY S KITCHEN) 51 DIAGRAM 7: READERS
PROFILE BY POSITION (CHINA INTERNATIONAL BUSINESS) 55 DIAGRAM 8:
READERS PROFILE BY OCCUPATION (CHINA INTERNATIONAL BUSINESS) 56 DIAGRAM
9; READERS PROFILE BY SEX (ELLE CHINA) 6 5 DIAGRAM 10: READERS PROFILE
BY AGE (ELLE CHINA) , 65 DIAGRAM 11: READERS PROFILE BY EDUCATION (ELLE
CHINA) 65 DIAGRAM 12: BERTELSMANN REVENUE BY REGION IN 2006 70 LIST OF
ABBREVIATIONS BERNE CONVENTION: BERNE CONVENTION FOR THE PROTECTION OF
LITERARY AND ARTISTIC WORKS. CNNIC: CHINA INTERNET NETWORK INFORMATION
CENTER CNPEAK: CHINA NATIONAL PUBLICATIONS IMPORT AND EXPORT CORPORATION
GAPP.: GENERAL ADMINISTRATION OF PRESS AND PUBLICATION OF THE PEOPLE S
REPUBLIC OF CHINA HFM: HACHETTE FILIPACCHI MADIAS IDG; INTERNATIONAL
DATA GROUP: 1DGVC: A JOINT HIGH-TECH IDG VENTURE CAPITAL FUND PARIS
CONVENTION; PARIS CONVENTION FOR THE PROTECTION OF INDUSTRIAL PROPERTY
ROME CONVENTION: BERNE CONVENTION FOR THE PROTECTION OF PERFORMERS,
PRODUCERS OF PHONOGRAMS AND BROADCASTING ORGANIZATIONS. IX
|
| adam_txt |
TABLE OF CONTENTS ACKNOWLEDGEMENTS II ABSTRACT III TABLE OF CONTENTS V
LIST OF TABLES VII LIST OF DIAGRAMS VII LIST OF ABBREVIATIONS IX 1.
INTRODUCTORY SECTION 1 1.1 PROBLEM ANALYSIS 1 1.2 RESEARCH QUESTION 5
1.3 PROCEDURE 5 1.4 DEFINITIONS , 6 2. GENERAL THEORETICAL SECTION . 7
2.1 LITERATURE REVIEW 7 2.2 CHINA'S MEDIA LAW 18 2.3 CHINA'S PUBLISHING
MARKET 23 2.4 COMPETITIVE FRAMEWORK AND COMPETITORS'BEHAVIORS 30 2.5
SUMMARY ., 33 3. SPECIFIC EMPIRICAL SECTION 37 3.1 EMPIRICAL
METHODOLOGY 37 3.2 LIMITS OF THE EMPIRICAL STUDY 40 3.3 EMPIRICAL
RESULTS 41 3.3.1 CASE STUDY 1: INTERNATIONAL DATA GROUP 41 3.3.2 CASE
STUDY 2: RINGIER 48 3.3.3 CASE STUDY 3: HACHETTE FILIPACCHI MEDIAS , 59
3.3.4 CASE STUDY 4: BERTELSMANN 70 3.4 SPECIFIC EMPIRICAL SECTION
CONCLUSIONS 79 V 4 CONCLUSION SECTION 92 4.1 RECOMMENDATIONS FOR FURTHER
RESEARCH 92 4.2 RECOMMENDATIONS FOR PRACTICE 96 BIBLIOGRAPHY 102
APPENDIX 124 APPENDIX 1: LIST OF INTERVIEWS FOR THE DISSERTATION 124
APPENDIX 2: READERS' PROFILE BY AGE {VARIETY CHINA) 125 APPENDIX 3:
READERS' PROFILE BY GEOGRAPHY {VARIETY CHINA) 125 APPENDIX4: 2005
ADVERTISING RATES {BETTY'S KITCHEN) 125 APPENDIX 5: READERS' PROFILE BY
FAMILY MONTHLY INCOME {BETTY'S KITCHEN) 126 APPENDIX 6: READERS' PROFILE
BY MARITAL STATUS {BETTY'S KITCHEN) 126 APPENDIX 7: CHINA INTERNATIONAL
BUSINESS DISTRIBUTION DETAILS IN 2005 127 APPENDIX 8: HFM KEY FIGURES IN
2005 128 APPENDIX 9: READERS'PROFILE BY OCCUPATION {CAR & DRIVER) 128
APPENDIX 10: READERS' PROFILE BY AGE (CAR & DRIVER) 128 APPENDIX 11:
READERS' PROFILE BY EDUCATION {CAR & DRIVER) 129 APPENDIX 12:
READERS'PROFILE BY SEX {WOMAN'S DAY) 129 APPENDIX 13: READERS'PROFILE BY
AGE {WOMAN'S DAY) 129 APPENDIX 14: READERS'PROFILE BY OCCUPATION
{WOMAN'S DAY) , 130 APPENDIX 15: READERS' PROFILE BY EDUCATION {WOMAN'S
DAY) 130 APPENDIX 16: READERS'PROFILE BY SEX {MARIE CLAIRE) 130 APPENDIX
17: READERS'PROFILE BY AGE {MARIE CLAIRE) 131 APPENDIX 18: READERS'
PROFILE BY EDUCATION {MARIE CLAIRE) 13 1 APPENDIX 19: READERS' PROFILE
BY OCCUPATION {MARIE CLAIRE) 131 APPENDIX 20: READERS' PROFILE BY
MONTHLY HOUSEHOLD INCOME {MARIE CLAIRE) 132 APPENDIX 21: READERS'PROFILE
BY SEX {ELTE DECORATION) 132 APPENDIX 22: READERS' PROFILE BY EDUCATION
{ELTE DECORATION) 132 VI APPENDIX 23: READERS' PROFILE BY OCCUPATION
{ELLE DECORATION) 133 APPENDIX24: READERS'PROFILE BY AGE (25 ANS) 133
APPENDIX 25: READERS'PROFILE BY MARITAL STATUS (25 ANS) 133 APPENDIX 26:
READERS'PROFILE BY EDUCATION (25 ANS) 134 APPENDIX 27: READERS'PROFILE
BY PROFESSION (25 ANS) 134 CURRICULUM VITAC 135 LIST OF TABLES TABLE 1:
STATISTICS OF COPYRIGHT TRADE IN 2005 3 TABLE 2: ADVERTISING REVENUE OF
MAIN KINDS OF BUSINESS MAGAZINES IN 2005 AND COMPARISON . 3-4 TABLE
3: GLOBAL MARKET ENTRY: CHOICE OF ENTRY MODE 7 TABLE4: CHINA'S MAIN
PUBLICATION LAWS AND REGULATIONS .* 22 TABLE 5: CHINA'S COPYRIGHT TRADE
IN 2005 24 TABLE 6: ADVERTISING REVENUE OF MAIN KINDS OF MAGAZINES IN
2005 AND COMPARISON WITH PREVIOUS YEAR 25 TABLE 7: STATISTICS ABOUT
COUNTRY OF ORIGIN FOR CHINA'S COPYRIGHT BUSINESS IN 2005 29 TABLE 8:
ADVERTISING REVENUE OF MAIN FASHION MAGAZINES IN 2005 AND COMPARISON
WITH THE PREVIOUS YEAR 42 TABLE 9: RINGIER IN FIGURES 48 TABLE 10:
PUBLICATION CIRCULATION IN CHINA 50 TABLE 11: BETTY'S KITCHEN
CIRCULATION BREAKDOWN IN 2005 52 TABLE 12: CHINA INTERNATIONAL BUSINESS
CIRCULATION BREAKDOWN IN 2005 53 TABLE 13: BREAKDOWN OF HFM MAGAZINE
PUBLISHING REVENUES FOR 2005 59 TABLE 14: FACTS ABOUT HFM MAGAZINES IN
CHINA FOR 2005 60 TABLE 15: CIRCULATION OF ELLE IN ASIAN COUNTRIES
(EXCEPT JAPAN) IN 2005 62 TABLE 16: MAIN ADVERTISING BRANDS IN CHINA'S
FASHION MAGAZINES IN 2003 63 TABLE 17: MAIN ENTRY MODES OF FOREIGN
PUBLISHING COMPANIES IN CHINA 81-82 VN LIST OF DIAGRAMS DIAGRAM 1:
READERS' PROFILE BY BUSINESS SEGMENT (VARIETY CHINA) 46 DIAGRAM 2:
READERS' PROFILE BY INDUSTRY (VARIETY CHINA) 46 DIAGRAM 3: RINGIER'S
ASIAN SALES 49 DIAGRAM 4: READERS* PROFILE BY AGE (BETTY'S KITCHEN) '.
51 DIAGRAM 5: READERS' PROFILE BY GENDER (BETTY'S KITCHEN) 51 DIAGRAM 6:
READERS' PROFILE BY OCCUPATION (BETTY'S KITCHEN) 51 DIAGRAM 7: READERS'
PROFILE BY POSITION (CHINA INTERNATIONAL BUSINESS) 55 DIAGRAM 8:
READERS' PROFILE BY OCCUPATION (CHINA INTERNATIONAL BUSINESS) 56 DIAGRAM
9; READERS' PROFILE BY SEX (ELLE CHINA) 6 5 DIAGRAM 10: READERS' PROFILE
BY AGE (ELLE CHINA) , 65 DIAGRAM 11: READERS' PROFILE BY EDUCATION (ELLE
CHINA) 65 DIAGRAM 12: BERTELSMANN REVENUE BY REGION IN 2006 70 LIST OF
ABBREVIATIONS BERNE CONVENTION: BERNE CONVENTION FOR THE PROTECTION OF
LITERARY AND ARTISTIC WORKS. CNNIC: CHINA INTERNET NETWORK INFORMATION
CENTER CNPEAK: CHINA NATIONAL PUBLICATIONS IMPORT AND EXPORT CORPORATION
GAPP.: GENERAL ADMINISTRATION OF PRESS AND PUBLICATION OF THE PEOPLE'S
REPUBLIC OF CHINA HFM: HACHETTE FILIPACCHI MADIAS IDG; INTERNATIONAL
DATA GROUP: 1DGVC: A JOINT HIGH-TECH IDG VENTURE CAPITAL FUND PARIS
CONVENTION; PARIS CONVENTION FOR THE PROTECTION OF INDUSTRIAL PROPERTY
ROME CONVENTION: BERNE CONVENTION FOR THE PROTECTION OF PERFORMERS,
PRODUCERS OF PHONOGRAMS AND BROADCASTING ORGANIZATIONS. IX |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Thesis Book |
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| geographic_facet | China |
| id | DE-604.BV023245407 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:25:35Z |
| indexdate | 2024-07-09T21:14:00Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016430873 |
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| physical | IX, 135 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
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| spelling | Xu, Yingzi Verfasser (DE-588)134198247 aut Overseas investment in China's publishing market: seeking a successful entry and marketing strategy submitted by Yingzi Xu 2008 IX, 135 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier St. Gallen, Univ., Diss., 2008 Dissertation Nr. 3440 Dissertation / Thesis - 18 Verlagsgewerbe / Internationale Markteintrittsstrategie / Direktinvestition / China Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Verlag (DE-588)4063004-3 gnd rswk-swf Direktinvestition (DE-588)4070496-8 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content China (DE-588)4009937-4 g Medienwirtschaft (DE-588)4129410-5 s Direktinvestition (DE-588)4070496-8 s DE-604 Verlag (DE-588)4063004-3 s DE-188 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016430873&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Xu, Yingzi Overseas investment in China's publishing market: seeking a successful entry and marketing strategy Dissertation / Thesis - 18 Verlagsgewerbe / Internationale Markteintrittsstrategie / Direktinvestition / China Medienwirtschaft (DE-588)4129410-5 gnd Verlag (DE-588)4063004-3 gnd Direktinvestition (DE-588)4070496-8 gnd |
| subject_GND | (DE-588)4129410-5 (DE-588)4063004-3 (DE-588)4070496-8 (DE-588)4009937-4 (DE-588)4113937-9 |
| title | Overseas investment in China's publishing market: seeking a successful entry and marketing strategy |
| title_auth | Overseas investment in China's publishing market: seeking a successful entry and marketing strategy |
| title_exact_search | Overseas investment in China's publishing market: seeking a successful entry and marketing strategy |
| title_exact_search_txtP | Overseas investment in China's publishing market: seeking a successful entry and marketing strategy |
| title_full | Overseas investment in China's publishing market: seeking a successful entry and marketing strategy submitted by Yingzi Xu |
| title_fullStr | Overseas investment in China's publishing market: seeking a successful entry and marketing strategy submitted by Yingzi Xu |
| title_full_unstemmed | Overseas investment in China's publishing market: seeking a successful entry and marketing strategy submitted by Yingzi Xu |
| title_short | Overseas investment in China's publishing market: |
| title_sort | overseas investment in china s publishing market seeking a successful entry and marketing strategy |
| title_sub | seeking a successful entry and marketing strategy |
| topic | Dissertation / Thesis - 18 Verlagsgewerbe / Internationale Markteintrittsstrategie / Direktinvestition / China Medienwirtschaft (DE-588)4129410-5 gnd Verlag (DE-588)4063004-3 gnd Direktinvestition (DE-588)4070496-8 gnd |
| topic_facet | Dissertation / Thesis - 18 Verlagsgewerbe / Internationale Markteintrittsstrategie / Direktinvestition / China Medienwirtschaft Verlag Direktinvestition China Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016430873&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT xuyingzi overseasinvestmentinchinaspublishingmarketseekingasuccessfulentryandmarketingstrategy |