Verfügbarkeit: Strategic reputation management

Strategic reputation management: towards company of good

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Bibliographische Detailangaben
Hauptverfasser:	Aula, Pekka (VerfasserIn), Mantere, Saku 1974- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York Routledge 2008
Schriftenreihe:	LEA's Communication Series
Schlagworte:	Corporate image > Management Corporations > Public relations Communication in management Strategic planning Unternehmen Prestige Kommunikation Öffentlichkeitsarbeit Soziale Verantwortung Image Strategisches Management Management Kommunikationsstrategie
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references
Beschreibung:	XIII, 237 S. Ill.
ISBN:	0805864261 9780805864267

Internformat

MARC


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Datensatz im Suchindex

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adam_text	STRATEGIC MANAGEMENT TOWARDS A COMPANY OF GOOD PEKKA AULA AND SAKU HANTERE O ROUTLEDGE JJJ^^ TAYLOR & FRANCIS CROUP LONDON AND NEW YORK CONTENTS LIST OF FIGURES AND TABLES * , IX PREFACE XI PARTI THE COMPANY OF GOOD: A CONTRADICTION IN TERMS? I * I - * 1 THE QUESTION CONCERNING THE GOOD COMPANY: A GOOD QUESTION 3 STRATEGIC REPUTATION MANAGEMENT: BEING GOOD, DOING GOOD, U LOOKING GOOD 9 , .. ; R . . OLD-SCHOOL STRATEGIC MANAGEMENT: A PSYCHOPATHIC ORGANIZATION? 10 ANTONYM TO THE OLD SCHOOL: TOWARDS A GOOD CORPORATE LIFE 13 KEY CONCEPTS FOR THIS BOOK 14 PLAN FOR THIS BOOK 17 PART II STRATEGIC REPUTATION MANAGEMENT 19 2 THE REPUTATION OF THE GOOD COMPANY - 21 WHO GETS TO DEFINEWEPUTATION? 22 * ** REPUTATION AS PAST, PRESENT, AND FUTURE 24 THE GENESIS OF REPUTATION IN MANAGEMENT 25 EVALUATING REPUTATION 29 * * ** SUMMARY: THE REPUTATION OF A GOOD COMPANY 40 3 IS REPUTATION CAPITAL OR INTERPRETATION? * * .H- ,. 43 REPUTATION AS CAPITAL 44 ; ; * REPUTATION AS INTERPRETATION 49 - THE CORE: SUFFICIENTLY UNIFORM IDENTITY 56 VI CONTENTS 4 THE ARENA MODEL OF ORGANIZATIONAL REPUTATION 61 ARENAS WITHIN MARKETS OF MEANING 62 SUMMARY: THREE IMPLICATIONS OF THE ARENA MODEL OF REPUTATION 77 5 REPUTATIONAL ARENAS WITHIN MARKETS OF MEANING 81 FOUR ARENAS 82 EIGHT REPUTATION STRATEGIES 91 PEACE 93 DEFENSE 95 OFFENSE 101 RIOT 103 THE RIGHT STRATEGY AT THE RIGHT TIME 109 NETWORK STRATEGIES 118 SUMMARY: TOWARDS THE MANAGEMENT OF A COMPANY OF GOOD 129 PART III MANAGING THE COMPANY OF GOOD 131 6 DOING GOOD DEEDS 133 INSTRUMENTALGOPDNESS OR INTRINSIC GOODNESS? 136 THE COMPANY AS A GOOD CITIZEN 137 STRATEGY-AS-ZEITGEIST: INSTRUMENTAL VALUE 139 STRATEGIC REPUTATION MANAGEMENT OF THE GOOD COMPANY 143 * STRATEGY AS COMMUNICATION: TOWARDS STRATEGIC MANAGEMENT OF THE GOOD 149 . SUMMARY: STRATEGIC MANAGEMENT OF THE GOOD 160 7 COMMUNICATING THE GOOD 163 TO MANAGE IS TO COMMUNICATE 165 REPUTATIONAL COMMUNICATION: FROM COMMUNICATIO TO COMMUNICARE 168 ORGANIZATION IS BASED ON HUMAN COMMUNICATION 173 REPUTATION MANAGEMENT AS COMMUNICARE 173 , SUMMARY: COMMUNICATION OF THE GOOD 176 8 MANAGING GOOD RELATIONSHIPS 179 GOOD COMPANIES IN NETWORKS 180 FOUNDATIONS FOR GOOD RELATIONS 190 CONTENTS VII PART IV CONCLUSION 205 9 THE COMPANY OF GOOD 209 THE STRATEGIC REPUTATION MANAGEMENT OF THE COMPANY OF GOOD 210 THE GOOD COMPANY IS NOT A FAD 211 FOR THE GOOD AUDIENCE 213 NOTES 215 REFERENCES 217 INDEX 229
adam_txt	STRATEGIC MANAGEMENT TOWARDS A COMPANY OF GOOD PEKKA AULA AND SAKU HANTERE O ROUTLEDGE JJJ^^ TAYLOR & FRANCIS CROUP LONDON AND NEW YORK CONTENTS LIST OF FIGURES AND TABLES * , IX PREFACE XI PARTI THE COMPANY OF GOOD: A CONTRADICTION IN TERMS? I * I - * 1 THE QUESTION CONCERNING THE GOOD COMPANY: A GOOD QUESTION 3 STRATEGIC REPUTATION MANAGEMENT: BEING GOOD, DOING GOOD, U LOOKING GOOD 9 , . ; R . . OLD-SCHOOL STRATEGIC MANAGEMENT: A PSYCHOPATHIC ORGANIZATION? 10 ANTONYM TO THE OLD SCHOOL: TOWARDS A GOOD CORPORATE LIFE 13 KEY CONCEPTS FOR THIS BOOK 14 PLAN FOR THIS BOOK 17 PART II STRATEGIC REPUTATION MANAGEMENT 19 2 THE REPUTATION OF THE GOOD COMPANY - ' 21 WHO GETS TO DEFINEWEPUTATION? 22 ' '* ' REPUTATION AS PAST, PRESENT, AND FUTURE 24 THE GENESIS OF REPUTATION IN MANAGEMENT 25 EVALUATING REPUTATION 29 ' * * '** SUMMARY: THE REPUTATION OF A GOOD COMPANY 40 3 IS REPUTATION CAPITAL OR INTERPRETATION? * * .H- ,. '43 REPUTATION AS CAPITAL 44 ; ; * REPUTATION AS INTERPRETATION 49 - THE CORE: SUFFICIENTLY UNIFORM IDENTITY 56 VI CONTENTS 4 THE ARENA MODEL OF ORGANIZATIONAL REPUTATION 61 ARENAS WITHIN MARKETS OF MEANING 62 SUMMARY: THREE IMPLICATIONS OF THE ARENA MODEL OF REPUTATION 77 5 REPUTATIONAL ARENAS WITHIN MARKETS OF MEANING 81 FOUR ARENAS 82 EIGHT REPUTATION STRATEGIES 91 PEACE 93 DEFENSE 95 OFFENSE 101 RIOT 103 THE RIGHT STRATEGY AT THE RIGHT TIME 109 NETWORK STRATEGIES 118 SUMMARY: TOWARDS THE MANAGEMENT OF A COMPANY OF GOOD 129 PART III MANAGING THE COMPANY OF GOOD 131 6 DOING GOOD DEEDS 133 INSTRUMENTALGOPDNESS OR INTRINSIC GOODNESS? 136 THE COMPANY AS A GOOD CITIZEN 137 STRATEGY-AS-ZEITGEIST: INSTRUMENTAL VALUE 139 STRATEGIC REPUTATION MANAGEMENT OF THE GOOD COMPANY 143 * STRATEGY AS COMMUNICATION: TOWARDS STRATEGIC MANAGEMENT OF THE GOOD 149 . SUMMARY: STRATEGIC MANAGEMENT OF THE GOOD 160 7 COMMUNICATING THE GOOD 163 TO MANAGE IS TO COMMUNICATE 165 REPUTATIONAL COMMUNICATION: FROM COMMUNICATIO TO COMMUNICARE 168 ORGANIZATION IS BASED ON HUMAN COMMUNICATION 173 REPUTATION MANAGEMENT AS COMMUNICARE 173 , SUMMARY: COMMUNICATION OF THE GOOD 176 8 MANAGING GOOD RELATIONSHIPS 179 GOOD COMPANIES IN NETWORKS 180 FOUNDATIONS FOR GOOD RELATIONS 190 CONTENTS VII PART IV CONCLUSION 205 9 THE COMPANY OF GOOD 209 THE STRATEGIC REPUTATION MANAGEMENT OF THE COMPANY OF GOOD 210 THE GOOD COMPANY IS NOT A FAD 211 FOR THE GOOD AUDIENCE 213 NOTES 215 REFERENCES 217 INDEX 229
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author	Aula, Pekka Mantere, Saku 1974-
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spelling	Aula, Pekka Verfasser aut Strategic reputation management towards company of good by Pekka Aula and Saku Mantere New York Routledge 2008 XIII, 237 S. Ill. txt rdacontent n rdamedia nc rdacarrier LEA's Communication Series Includes bibliographical references Corporate image Management Corporations Public relations Communication in management Strategic planning Unternehmen (DE-588)4061963-1 gnd rswk-swf Prestige (DE-588)4076334-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Prestige (DE-588)4076334-1 s Strategisches Management (DE-588)4124261-0 s DE-188 Soziale Verantwortung (DE-588)4055737-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Kommunikationsstrategie (DE-588)4201794-4 s Management (DE-588)4037278-9 s Image (DE-588)4026574-2 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 Mantere, Saku 1974- Verfasser (DE-588)13570703X aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016421392&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Aula, Pekka Mantere, Saku 1974- Strategic reputation management towards company of good Corporate image Management Corporations Public relations Communication in management Strategic planning Unternehmen (DE-588)4061963-1 gnd Prestige (DE-588)4076334-1 gnd Kommunikation (DE-588)4031883-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Image (DE-588)4026574-2 gnd Strategisches Management (DE-588)4124261-0 gnd Management (DE-588)4037278-9 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd
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title	Strategic reputation management towards company of good
title_auth	Strategic reputation management towards company of good
title_exact_search	Strategic reputation management towards company of good
title_exact_search_txtP	Strategic reputation management towards company of good
title_full	Strategic reputation management towards company of good by Pekka Aula and Saku Mantere
title_fullStr	Strategic reputation management towards company of good by Pekka Aula and Saku Mantere
title_full_unstemmed	Strategic reputation management towards company of good by Pekka Aula and Saku Mantere
title_short	Strategic reputation management
title_sort	strategic reputation management towards company of good
title_sub	towards company of good
topic	Corporate image Management Corporations Public relations Communication in management Strategic planning Unternehmen (DE-588)4061963-1 gnd Prestige (DE-588)4076334-1 gnd Kommunikation (DE-588)4031883-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Image (DE-588)4026574-2 gnd Strategisches Management (DE-588)4124261-0 gnd Management (DE-588)4037278-9 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd
topic_facet	Corporate image Management Corporations Public relations Communication in management Strategic planning Unternehmen Prestige Kommunikation Öffentlichkeitsarbeit Soziale Verantwortung Image Strategisches Management Management Kommunikationsstrategie
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016421392&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT aulapekka strategicreputationmanagementtowardscompanyofgood AT manteresaku strategicreputationmanagementtowardscompanyofgood

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