Eyetracking the news: a study of print and online reading
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
St. Petersburg, FL
Poynter Institute
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographic references |
| Beschreibung: | 157 p. col. ill. 22 cm |
| ISBN: | 0979868505 |
Internformat
MARC
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| 100 | 1 | |a Adam, Pegie Stark |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Eyetracking the news |b a study of print and online reading |c Pegie Stark Adam, Sara Quinn, and Rick Edmonds |
| 264 | 1 | |a St. Petersburg, FL |b Poynter Institute |c 2007 | |
| 300 | |a 157 p. |b col. ill. |c 22 cm | ||
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| 500 | |a Includes bibliographic references | ||
| 650 | 4 | |a Newspaper reading / Research | |
| 650 | 4 | |a Comprehension | |
| 650 | 4 | |a Electronic newspapers |x Research | |
| 650 | 4 | |a Eye |x Movements | |
| 650 | 4 | |a Newspaper reading |x Research | |
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Datensatz im Suchindex
| _version_ | 1804137528793497600 |
|---|---|
| adam_text | Titel: Eyetracking the news
Autor: Adam, Pegie Stark
Jahr: 2007
CONTENTS
FOREWORD
BY DR. MARIO R. GARCIA
INTRODUCTION
BYDR.PEGIESTARK
ADAMS SARA QUINN
EYETRACK FINDINGS
14
BASIC
METHODOLOGY
14
OVERVIEW
OF FINDINGS
16
READING DEPTH
Amount of text read..............................................................20
Reading jumps.........................................................................22
Commentary............................................................................23
READING PATTERNS
Methodical readers and scanners......................................28
Commentary............................................................................31
READING SEQUENCES
Points of entry: Broadsheet and tabloid readers............34
Points of entry: Online readers............................................38
Commentary...........................................................................40
STORY PACKAGING
Lead stories and packaged stories.....................................45
Headline size............................................................................48
Briefs with images............................................. ....................48
Teasers.......................................................................................49
Photo teasers.......................................................................49
Teaser location....................................................................49
The voice of the reader and the voice
of the newspaper ..................................................................51
Commentary............................................................................52
PHOTOGRAPHS GRAPHICS
Viewing photos........................................................................56
Size..........................................................................................56
Color.......................................................................................57
Mug shots.............................................................................57
Live or staged.......................................................................57
Outlines..................................................................................59
Online.....................................................................................59
Maps and explanatory graphics..........................................61
Listings.......................................................................................62
Commentary............................................................................63
ADVERTISING
Ad sizes.....................................................................................66
Color ads...................................................................................68
Online advertising...................................................................69
Commentary............................................................................71
CLICK-THROUGHS
Editorial click-throughs..........................................................74
Advertising click-throughs....................................................75
Commentary............................................................................76
PROTOTYPE FINDINGS
INFORMATION RECALL
Story forms..............................................................................80
Commentary....................................................... ....................86
EXIT INTERVIEW RESULTS
SELF-REPORTED READING HABITS ATTITUDES..........................90
INDUSTRY
IMPLICATIONS
BY RICK EDMONDS
106
APPENDIX
115
Research questions
116
Detailed methodology
119
Screening questions
for print and online
125
Codebook for print
and online
128
Exit interview questions
for print and online
133
Related research
144
List of charts
152
Photo credits
153
ACKNOWLEDGMENTS
1.54
ABOUT THE AUTHORS
156
|
| adam_txt |
Titel: Eyetracking the news
Autor: Adam, Pegie Stark
Jahr: 2007
CONTENTS
FOREWORD
BY DR. MARIO R. GARCIA
INTRODUCTION
BYDR.PEGIESTARK
ADAMS SARA QUINN
EYETRACK FINDINGS
14
BASIC
METHODOLOGY
14
OVERVIEW
OF FINDINGS
16
READING DEPTH
Amount of text read.20
Reading jumps.22
Commentary.23
READING PATTERNS
Methodical readers and scanners.28
Commentary.31
READING SEQUENCES
Points of entry: Broadsheet and tabloid readers.34
Points of entry: Online readers.38
Commentary.40
STORY PACKAGING
Lead stories and packaged stories.45
Headline size.48
Briefs with images.'.48
Teasers.49
Photo teasers.49
Teaser location.49
The "voice of the reader" and the "voice
of the newspaper".51
Commentary.52
PHOTOGRAPHS GRAPHICS
Viewing photos.56
Size.56
Color.57
Mug shots.57
Live or staged.57
Outlines.59
Online.59
Maps and explanatory graphics.61
Listings.62
Commentary.63
ADVERTISING
Ad sizes.66
Color ads.68
Online advertising.69
Commentary.71
CLICK-THROUGHS
Editorial click-throughs.74
Advertising click-throughs.75
Commentary.76
PROTOTYPE FINDINGS
INFORMATION RECALL
Story forms.80
Commentary.'.86
EXIT INTERVIEW RESULTS
SELF-REPORTED READING HABITS ATTITUDES.90
INDUSTRY
IMPLICATIONS
BY RICK EDMONDS
106
APPENDIX
115
Research questions
116
Detailed methodology
119
Screening questions
for print and online
125
Codebook for print
and online
128
Exit interview questions
for print and online
133
Related research
144
List of charts
152
Photo credits
153
ACKNOWLEDGMENTS
1.54
ABOUT THE AUTHORS
156 |
| any_adam_object | 1 |
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| author | Adam, Pegie Stark Edmonds, Rick Quinn, Sara |
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| dewey-full | 070.4 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
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| dewey-search | 070.4 |
| dewey-sort | 270.4 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
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| spelling | Adam, Pegie Stark Verfasser aut Eyetracking the news a study of print and online reading Pegie Stark Adam, Sara Quinn, and Rick Edmonds St. Petersburg, FL Poynter Institute 2007 157 p. col. ill. 22 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographic references Newspaper reading / Research Comprehension Electronic newspapers Research Eye Movements Newspaper reading Research Reading, Psychology of Blickverhalten (DE-588)4145965-9 gnd rswk-swf Zeitungsleser (DE-588)4190640-8 gnd rswk-swf Zeitungslektüre (DE-588)4353167-2 gnd rswk-swf Visuelle Wahrnehmung (DE-588)4078921-4 gnd rswk-swf Zeitungsleser (DE-588)4190640-8 s Visuelle Wahrnehmung (DE-588)4078921-4 s Blickverhalten (DE-588)4145965-9 s DE-604 Zeitungslektüre (DE-588)4353167-2 s Edmonds, Rick Verfasser aut Quinn, Sara Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016420122&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Adam, Pegie Stark Edmonds, Rick Quinn, Sara Eyetracking the news a study of print and online reading Newspaper reading / Research Comprehension Electronic newspapers Research Eye Movements Newspaper reading Research Reading, Psychology of Blickverhalten (DE-588)4145965-9 gnd Zeitungsleser (DE-588)4190640-8 gnd Zeitungslektüre (DE-588)4353167-2 gnd Visuelle Wahrnehmung (DE-588)4078921-4 gnd |
| subject_GND | (DE-588)4145965-9 (DE-588)4190640-8 (DE-588)4353167-2 (DE-588)4078921-4 |
| title | Eyetracking the news a study of print and online reading |
| title_auth | Eyetracking the news a study of print and online reading |
| title_exact_search | Eyetracking the news a study of print and online reading |
| title_exact_search_txtP | Eyetracking the news a study of print and online reading |
| title_full | Eyetracking the news a study of print and online reading Pegie Stark Adam, Sara Quinn, and Rick Edmonds |
| title_fullStr | Eyetracking the news a study of print and online reading Pegie Stark Adam, Sara Quinn, and Rick Edmonds |
| title_full_unstemmed | Eyetracking the news a study of print and online reading Pegie Stark Adam, Sara Quinn, and Rick Edmonds |
| title_short | Eyetracking the news |
| title_sort | eyetracking the news a study of print and online reading |
| title_sub | a study of print and online reading |
| topic | Newspaper reading / Research Comprehension Electronic newspapers Research Eye Movements Newspaper reading Research Reading, Psychology of Blickverhalten (DE-588)4145965-9 gnd Zeitungsleser (DE-588)4190640-8 gnd Zeitungslektüre (DE-588)4353167-2 gnd Visuelle Wahrnehmung (DE-588)4078921-4 gnd |
| topic_facet | Newspaper reading / Research Comprehension Electronic newspapers Research Eye Movements Newspaper reading Research Reading, Psychology of Blickverhalten Zeitungsleser Zeitungslektüre Visuelle Wahrnehmung |
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