Marketing ethics:
This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Malden, MA [u.a.]
Blackwell
2008
|
| Schriftenreihe: | Foundations of business ethics
8 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing. |
| Beschreibung: | Includes bibliographical references (p. [241]-249) and index |
| Beschreibung: | XII, 256 S. Ill. 24 cm |
| ISBN: | 9780631214229 0631214224 9780631214236 0631214232 |
Internformat
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| 100 | 1 | |a Brenkert, George G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing ethics |c George G. Brenkert |
| 264 | 1 | |a Malden, MA [u.a.] |b Blackwell |c 2008 | |
| 300 | |a XII, 256 S. |b Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Foundations of business ethics |v 8 | |
| 500 | |a Includes bibliographical references (p. [241]-249) and index | ||
| 520 | |a This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing. | ||
| 650 | 4 | |a Marketing / Moral and ethical aspects | |
| 650 | 4 | |a Marketing / Social aspects | |
| 650 | 4 | |a Business intelligence / Moral and ethical aspects | |
| 650 | 4 | |a Business ethics | |
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Marketing |x Moral and ethical aspects | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 650 | 4 | |a Business intelligence |x Moral and ethical aspects | |
| 650 | 4 | |a Business ethics | |
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Datensatz im Suchindex
| _version_ | 1811027027770212352 |
|---|---|
| adam_text |
Contents
Preface
vii
1
Marketing,
Ethics, and Morality
I The Ethical Challenges Marketing Faces
1
1
II Thinking about Ethics and Morality
5
III Defining Marketing
9
IV Marketing as a Practical Activity
13
V Towards a Marketing Ethics Framework
27
VI Conclusion
39
2
Marketers and their Markets
43
I Introduction
43
II Marketing and the Marketing Concept
45
HI Marketing Research
60
IV Competitive Intelligence
73
V Segmentation and Target Marketing
81
VI Conclusion
87
3
From Product Development to Distribution
90
I Introduction
90
II Product Development
91
III Packaging and Labeling
101
IV Pricing
111
V Distribution
122
VI Conclusion
135
4
Promotion: Advertising, Retailing, and Customers
137
I Introduction
137
II Advertising
139
vi
Contents
III Retailing
160
IV Customer Responsibilities
175
V Conclusion
182
5
Marketing in a Global Society
184
I Introduction
184
II Marketing and Other Societies
185
III The Expansion of Marketing within Society: Social and
Political Marketing
210
IV Fostering Ethical Marketing
220
V Conclusion
229
Appendices
233
I
AMA
Statement of Ethics (adopted in
2004) 233
II The Hunt-Vitell General Theory of Marketing Ethics
237
III
SCIP Code
of Ethics for Competitive Intelligence
Professionals
240
Bibliography
241
Index
250 |
| adam_txt |
Contents
Preface
vii
1
Marketing,
Ethics, and Morality
I The Ethical Challenges Marketing Faces
1
1
II Thinking about Ethics and Morality
5
III Defining Marketing
9
IV Marketing as a Practical Activity
13
V Towards a Marketing Ethics Framework
27
VI Conclusion
39
2
Marketers and their Markets
43
I Introduction
43
II Marketing and the Marketing Concept
45
HI Marketing Research
60
IV Competitive Intelligence
73
V Segmentation and Target Marketing
81
VI Conclusion
87
3
From Product Development to Distribution
90
I Introduction
90
II Product Development
91
III Packaging and Labeling
101
IV Pricing
111
V Distribution
122
VI Conclusion
135
4
Promotion: Advertising, Retailing, and Customers
137
I Introduction
137
II Advertising
139
vi
Contents
III Retailing
160
IV Customer Responsibilities
175
V Conclusion
182
5
Marketing in a Global Society
184
I Introduction
184
II Marketing and Other Societies
185
III The Expansion of Marketing within Society: Social and
Political Marketing
210
IV Fostering Ethical Marketing
220
V Conclusion
229
Appendices
233
I
AMA
Statement of Ethics (adopted in
2004) 233
II The Hunt-Vitell General Theory of Marketing Ethics
237
III
SCIP Code
of Ethics for Competitive Intelligence
Professionals
240
Bibliography
241
Index
250 |
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| discipline | Philosophie Wirtschaftswissenschaften |
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| id | DE-604.BV023233453 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:20:55Z |
| indexdate | 2024-09-23T22:19:20Z |
| institution | BVB |
| isbn | 9780631214229 0631214224 9780631214236 0631214232 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016419126 |
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| physical | XII, 256 S. Ill. 24 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Blackwell |
| record_format | marc |
| series | Foundations of business ethics |
| series2 | Foundations of business ethics |
| spelling | Brenkert, George G. Verfasser aut Marketing ethics George G. Brenkert Malden, MA [u.a.] Blackwell 2008 XII, 256 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Foundations of business ethics 8 Includes bibliographical references (p. [241]-249) and index This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing. Marketing / Moral and ethical aspects Marketing / Social aspects Business intelligence / Moral and ethical aspects Business ethics Ethik Gesellschaft Marketing Moral and ethical aspects Marketing Social aspects Business intelligence Moral and ethical aspects Marketing (DE-588)4037589-4 gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Wirtschaftsethik (DE-588)4066439-9 s DE-604 Foundations of business ethics 8 (DE-604)BV016507539 8 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016419126&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brenkert, George G. Marketing ethics Foundations of business ethics Marketing / Moral and ethical aspects Marketing / Social aspects Business intelligence / Moral and ethical aspects Business ethics Ethik Gesellschaft Marketing Moral and ethical aspects Marketing Social aspects Business intelligence Moral and ethical aspects Marketing (DE-588)4037589-4 gnd Wirtschaftsethik (DE-588)4066439-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066439-9 |
| title | Marketing ethics |
| title_auth | Marketing ethics |
| title_exact_search | Marketing ethics |
| title_exact_search_txtP | Marketing ethics |
| title_full | Marketing ethics George G. Brenkert |
| title_fullStr | Marketing ethics George G. Brenkert |
| title_full_unstemmed | Marketing ethics George G. Brenkert |
| title_short | Marketing ethics |
| title_sort | marketing ethics |
| topic | Marketing / Moral and ethical aspects Marketing / Social aspects Business intelligence / Moral and ethical aspects Business ethics Ethik Gesellschaft Marketing Moral and ethical aspects Marketing Social aspects Business intelligence Moral and ethical aspects Marketing (DE-588)4037589-4 gnd Wirtschaftsethik (DE-588)4066439-9 gnd |
| topic_facet | Marketing / Moral and ethical aspects Marketing / Social aspects Business intelligence / Moral and ethical aspects Business ethics Ethik Gesellschaft Marketing Moral and ethical aspects Marketing Social aspects Business intelligence Moral and ethical aspects Marketing Wirtschaftsethik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016419126&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV016507539 |
| work_keys_str_mv | AT brenkertgeorgeg marketingethics |