Semiotics, marketing and communication: beneath the signs, the strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English French |
| Veröffentlicht: |
Basingstoke u.a.
Palgrave
2001
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents Inhaltsverzeichnis |
| Beschreibung: | XIII, 225 S. Ill., graph. Darst. 23 cm |
| ISBN: | 033376014X |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword by John F. Sherry ix
Preface: By Leaps and Bounds xi
Äcknowledgements xiii
1 Beyond the Text, No Salvation 1
The semiotic approach 1
More intelligibility 6
More pertinence 8
More differentiation 9
2 Are You a Surveyor or a Daydreamer? Developing a
Behavioural Typology of Railway Users 13
The journey as text 15
Four types of traveller 19
Two applications of the typology 29
3 A Star is Born: Defining Visual Recognition for
Credit du Nord 40
Clarity 40
Clarity: a relation to the world, a relation to the other 43
Reliability 45
The narrative schema 4°
The classicism of clarity: a brand name aesthetic 55
A star for a logo
4 Refusing Euphoria: A Disagreement among Pharmaceutical
Companies and General Practitioners 73
A semisymbolic system -*
The twelve visual categories ?9
A basic discourse on thymia 95
Narrative syntax Vö
Health is not a State of euphoria 104
Narrative analysis and content analysis 106
5 I Love, I Love, V Love... : Automotive Advertising and
Consumer Value Systems 108
The generative trajectory of signification 111
vii
viii Contents
An axiology of consumption 115
Advertising s contribution to the Citroen image (1982-5) 124
Designs and axiology of daily life 132
6 The Contribution of Structural Semiotics to the
Design of a Hypermarket 138
Introduction 138
The theoretical and methodological framework 139
Structuring the logics of consumers discourses 142
The semiotic square 144
The axiology of a hypermarket 146
A potential consumer typology 151
The spatial and visual dimensions of the hypermarket 152
How the zoning was actually implemented 157
Conclusion 162
7 IBM and Apple s Logo-Centrism 165
Visual invariants of the IBM and Apple logos 166
The messages of the two logos 173
1984 and 1984 176
A stränge semiotic phenomenon 178
The stränge dichotomy between classical themes and
motifs in the Middle Ages 182
Wealth from mines and wealth of mind 184
Figuration is never innocent (Greimas) 186
A history of stripes 192
Notes 195
Selected Bibliograph} of Semiotics 216
Index 221
|
| adam_txt |
Contents
Foreword by John F. Sherry ix
Preface: By Leaps and Bounds xi
Äcknowledgements xiii
1 Beyond the Text, No Salvation 1
The semiotic approach 1
More intelligibility 6
More pertinence 8
More differentiation 9
2 Are You a Surveyor or a Daydreamer? Developing a
Behavioural Typology of Railway Users 13
The journey as text 15
Four types of traveller 19
Two applications of the typology 29
3 A Star is Born: Defining Visual Recognition for
Credit du Nord 40
Clarity 40
Clarity: a relation to the world, a relation to the other 43
Reliability 45
The narrative schema 4°
The classicism of clarity: a brand name aesthetic 55
A star for a logo "'
4 Refusing Euphoria: A Disagreement among Pharmaceutical
Companies and General Practitioners 73
A semisymbolic system '-*
The twelve visual categories ?9
A basic discourse on thymia 95
Narrative syntax Vö
Health is not a State of euphoria 104
Narrative analysis and content analysis 106
5 'I Love, I Love, V Love.': Automotive Advertising and
Consumer Value Systems 108
The generative trajectory of signification 111
vii
viii Contents
An axiology of consumption 115
Advertising's contribution to the Citroen image (1982-5) 124
Designs and axiology of daily life 132
6 The Contribution of Structural Semiotics to the
Design of a Hypermarket 138
Introduction 138
The theoretical and methodological framework 139
Structuring the logics of consumers' discourses 142
The semiotic square 144
The axiology of a hypermarket 146
A potential consumer typology 151
The spatial and visual dimensions of the hypermarket 152
How the zoning was actually implemented 157
Conclusion 162
7 IBM and Apple's Logo-Centrism 165
Visual invariants of the IBM and Apple logos 166
The 'messages' of the two logos 173
1984 and 1984 176
A stränge semiotic phenomenon 178
The stränge dichotomy between classical themes and
motifs in the Middle Ages 182
Wealth from mines and wealth of mind 184
'Figuration is never innocent' (Greimas) 186
A history of stripes 192
Notes 195
Selected Bibliograph}' of Semiotics 216
Index 221 |
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| index_date | 2024-07-02T20:18:57Z |
| indexdate | 2024-07-09T21:13:35Z |
| institution | BVB |
| isbn | 033376014X |
| language | English French |
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| spelling | Floch, Jean-Marie 1947-2001 Verfasser (DE-588)138992932 aut Semiotics, marketing and communication beneath the signs, the strategies Jean-Marie Floch Basingstoke u.a. Palgrave 2001 XIII, 225 S. Ill., graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Beeldcommunicatie gtt Marketing gtt Semiotiek gtt Strategische aspecten gtt Communication in marketing France Semiotics France Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Semiotik (DE-588)4054498-9 gnd rswk-swf Frankreich Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Semiotik (DE-588)4054498-9 s DE-604 http://www.loc.gov/catdir/bios/hol059/00048317.html Contributor biographical information http://www.loc.gov/catdir/description/hol051/00048317.html Publisher description http://www.loc.gov/catdir/toc/hol051/00048317.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016414010&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Floch, Jean-Marie 1947-2001 Semiotics, marketing and communication beneath the signs, the strategies Beeldcommunicatie gtt Marketing gtt Semiotiek gtt Strategische aspecten gtt Communication in marketing France Semiotics France Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Semiotik (DE-588)4054498-9 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4054498-9 |
| title | Semiotics, marketing and communication beneath the signs, the strategies |
| title_auth | Semiotics, marketing and communication beneath the signs, the strategies |
| title_exact_search | Semiotics, marketing and communication beneath the signs, the strategies |
| title_exact_search_txtP | Semiotics, marketing and communication beneath the signs, the strategies |
| title_full | Semiotics, marketing and communication beneath the signs, the strategies Jean-Marie Floch |
| title_fullStr | Semiotics, marketing and communication beneath the signs, the strategies Jean-Marie Floch |
| title_full_unstemmed | Semiotics, marketing and communication beneath the signs, the strategies Jean-Marie Floch |
| title_short | Semiotics, marketing and communication |
| title_sort | semiotics marketing and communication beneath the signs the strategies |
| title_sub | beneath the signs, the strategies |
| topic | Beeldcommunicatie gtt Marketing gtt Semiotiek gtt Strategische aspecten gtt Communication in marketing France Semiotics France Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Semiotik (DE-588)4054498-9 gnd |
| topic_facet | Beeldcommunicatie Marketing Semiotiek Strategische aspecten Communication in marketing France Semiotics France Kommunikationsstrategie Semiotik Frankreich |
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