Different consumer behaviour in Germany and Japan with regard to cultural diversities: a comparison of the mobile phone market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English German |
| Veröffentlicht: |
Freiberg
TU Bergakad.
2007
|
| Schriftenreihe: | Freiberg research papers
2007,4 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Zugl.: Freiberg, TU Bergakad., Magister-Arb. - Zsfassung in dt. Sprache |
| Beschreibung: | 132, IX S. Ill. 21 cm |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV023222749 | ||
| 003 | DE-604 | ||
| 005 | 20080328 | ||
| 007 | t | ||
| 008 | 080319s2007 a||| m||| 00||| eng d | ||
| 035 | |a (OCoLC)228140546 | ||
| 035 | |a (DE-599)BVBBV023222749 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng |a ger | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 658.8343 |2 22/ger | |
| 100 | 1 | |a Geißler, Christiane |d 1982- |e Verfasser |0 (DE-588)13222223X |4 aut | |
| 245 | 1 | 0 | |a Different consumer behaviour in Germany and Japan with regard to cultural diversities |b a comparison of the mobile phone market |c Christiane Laumann |
| 264 | 1 | |a Freiberg |b TU Bergakad. |c 2007 | |
| 300 | |a 132, IX S. |b Ill. |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Freiberg research papers |v 2007,4 | |
| 490 | 0 | |a Business and intercultural communication | |
| 500 | |a Zugl.: Freiberg, TU Bergakad., Magister-Arb. - Zsfassung in dt. Sprache | ||
| 650 | 0 | 7 | |a Kultur |0 (DE-588)4125698-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Japan |0 (DE-588)4028495-5 |2 gnd |9 rswk-swf | |
| 651 | 7 | |a Deutschland |0 (DE-588)4011882-4 |2 gnd |9 rswk-swf | |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Deutschland |0 (DE-588)4011882-4 |D g |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 2 | |a Kultur |0 (DE-588)4125698-0 |D s |
| 689 | 0 | 3 | |a Japan |0 (DE-588)4028495-5 |D g |
| 689 | 0 | |5 DE-604 | |
| 830 | 0 | |a Freiberg research papers |v 2007,4 |w (DE-604)BV023034067 |9 2007,4 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016408612&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016408612 | ||
Datensatz im Suchindex
| _version_ | 1804137511008600064 |
|---|---|
| adam_text | LIST OF CONTENTS
ABBREVIAVTIONS AND ACRONYMS..........................................................3
LIST OF FIGURES...............................................................................................4
LIST OF TABLES................................................................................................5
1. INTRODUCTION.............................................................................................6
2. WHY IS IT NECESSRY TO THINK ABOUT CULTURAL
DIFFERENCES?...................................................................................................6
2.1 Approaches to Cross-Cultural Behaviour..............................................................6
2.2 Dimensions of cultural values by Hofstede, Trompenaars, and Hall.............10
2.2.1 Geert Hofstede....................................................................................................................................10
2.2.2 Fons Trompenaars..............................................................................................................................12
2.2.3 Edward T. Hall...................................................................................................................................13
2.2.4 Conclusion.......................................................................................................................................... 15
2.3 Distinguishing Features of Japanese Culture.......................................................17
2.4 Distinguishing Features of German Culture.........................................................21
2.5 Maslow s Hierarchy of Needs and Differing Consumer Behaviour.................23
3. GLOBALIZATION........................................................................................27
3.1 What is Globalization...............................................................................................27
3.2 Germany and Japan in the Global World..............................................................30
3.3. Impact of Globalization on Cultural Identity...................................................32
4. CONCLUSION: IS THE QUESTION ABOUT DIFFERENT CONSUMER
BEHAVIOUR ELIGIBLE?.................................................................................35
5. CONSUMER BEHAVIOUR..........................................................................37
5.1 Basics about Consumer Behaviour..........................................................................37
5.2 Individual Influences.................................................................................................38
5.3 Activating Processes.................................................................................................39
5.3.1 Emotions: Internal Experiences Influencing the Consumers..............................................................39
5.3.2 Motivations of the Consumer..............................................................................................................42
5.3.3 Attitudes of the Consumers.................................................................................................................44
5.4 Cognitive Processes....................................................................................................46
5.4.1 Perception of Information and the Country-of-Origin Effect.............................................................47
5.4.2 Decision Making.................................................................................................................................51
5.4.3 Learning and Memory........................................................................................................................53
5.5 The Environment as an Influencer..........................................................................55
5.6 Consumer Behaviour and Cultural Dimensions...................................................57
5.7 The Japanese Consumer..............................................................................................60
5.8 The German Consumer...............................................................................................62
5.9 Consumer Behaviour-Different in Germany and Japan?.....................................64
6. COMPARISON OF THE MOBILE PHONE MARKETS OF GERMANY
AND JAP AN.......................................................................................................66
6.1 Development of the Mobile Market Worldwide..................................................66
6.2 Different Usage in the Countries?..........................................................................71
6.3 The German Mobile Phone Market..........................................................................71
6.3.1 Development and Structure.................................,..............................................................................^
6.3.2 Characteristics of the German Usage................................................................................................7^
6.4 The Japanese Mobile Phone Market........................................................................77
6.4.1 Deregulation and Development..........................................................................................................7
6.4.2 Characteristics of the Japanese Usage...............................................................................................^
6.5 Current Development and Trends (2005-2006)......................................................85
6.5.1 Germany.............................................................................................................................................**
6.5.2 Japan..................................................................................................................................................«7
6.6 Characteristics of the Mobile Phone Usage Dependent on Hofstede s
Cultural Dimensions........................................................................................................88
7. MARKETING - SELLING SUCCESSFUL IN JAPAN...............................91
7.1 Segmentation of the Japanese Market....................................................................92
7.2 Marketing-Mix in Japan-The 4 P s ......................................................................95
7.2.1 Product Policy....................................................................................................................................96
7.2.2 Price Policy......................................................................................................................................101
7.2.3 Place Policy......................................................................................................................................103
7.2.4 Promotion and Advertising Policy....................................................................................................109
7.3 Conclusion.................................................................................................................113
8. CONCLUSION.............................................................................................115
EXPLANATION OF JAPANESE TERMS......................................................123
WORKS CITED................................................................................................127
LIST OF FIGURES
Figure 1 Maslow s Hierarchy of Needs...........................................................................2-*
Figure 2 Maslow s Hierarchy of Needs and the Asian Equivalent............................24
Figure 3 Trio of Needs.........................................................................................................2
Figure 4 Modified Trjo of Needs.........................................................................................25
figure 5 an organizing framework of consumer behaviour.........................................38
Figure 6 Dependence between Emotions, Motivations, and Attitudes.......................39
Figure 7 Elements of the face with different emotional Expression.........................40
Figure 8 Strategic Use of Country-of-Origin Cues.......................................................50
Figure 9 Learning..................................................................................................................
Figure 10 Role of Culture in Consumer Behaviour.......................................................58
Figure 11A Comparison of Asian and European Culture.............................................6°
Figure 12 Moshimoshi..........................................................................................................81
Figure 13 Possession of Internet Enabled Phones..........................................................83
Figure 14 The Japanese Distribution System..................................................................1(^
Figure 15 Thought Processes of different linguistic groups.....................................1 ^
LIST OF TABLES
Table 1 Hofstede s Scores Germany -Japan...................................................................10
Table 2 Hofstede Dimensions- Germany vs. Japan..........................................................88
Table 3 Japanese Values...................................................................................................110
Table 4 Activating Processes - Germany vs. Japan......................................................116
Table 5 Cognitive Processes Germany vs. Japan...........................................................117
Table 6 Germans and Japanese - using their mobile phone in differing ways..........121
|
| adam_txt |
LIST OF CONTENTS
ABBREVIAVTIONS AND ACRONYMS.3
LIST OF FIGURES.4
LIST OF TABLES.5
1. INTRODUCTION.6
2. WHY IS IT NECESSRY TO THINK ABOUT CULTURAL
DIFFERENCES?.6
2.1 Approaches to Cross-Cultural Behaviour.6
2.2 Dimensions of cultural values by Hofstede, Trompenaars, and Hall.10
2.2.1 Geert Hofstede.10
2.2.2 Fons Trompenaars.12
2.2.3 Edward T. Hall.13
2.2.4 Conclusion. 15
2.3 Distinguishing Features of Japanese Culture.17
2.4 Distinguishing Features of German Culture.21
2.5 Maslow's Hierarchy of Needs and Differing Consumer Behaviour.23
3. GLOBALIZATION.27
3.1 What is Globalization.27
3.2 Germany and Japan in the Global World.30
3.3. Impact of Globalization on Cultural Identity.32
4. CONCLUSION: IS THE QUESTION ABOUT DIFFERENT CONSUMER
BEHAVIOUR ELIGIBLE?.35
5. CONSUMER BEHAVIOUR.37
5.1 Basics about Consumer Behaviour.37
5.2 Individual Influences.38
5.3 Activating Processes.39
5.3.1 Emotions: Internal Experiences Influencing the Consumers.39
5.3.2 Motivations of the Consumer.42
5.3.3 Attitudes of the Consumers.44
5.4 Cognitive Processes.46
5.4.1 Perception of Information and the Country-of-Origin Effect.47
5.4.2 Decision Making.51
5.4.3 Learning and Memory.53
5.5 The Environment as an Influencer.55
5.6 Consumer Behaviour and Cultural Dimensions.57
5.7 The Japanese Consumer.60
5.8 The German Consumer.62
5.9 Consumer Behaviour-Different in Germany and Japan?.64
6. COMPARISON OF THE MOBILE PHONE MARKETS OF GERMANY
AND JAP AN.66
6.1 Development of the Mobile Market Worldwide.66
6.2 Different Usage in the Countries?.71
6.3 The German Mobile Phone Market.71
6.3.1 Development and Structure.,.^
6.3.2 Characteristics of the German Usage.7^
6.4 The Japanese Mobile Phone Market.77
6.4.1 Deregulation and Development.7'
6.4.2 Characteristics of the Japanese Usage.^
6.5 Current Development and Trends (2005-2006).85
6.5.1 Germany.**
6.5.2 Japan.«7
6.6 Characteristics of the Mobile Phone Usage Dependent on Hofstede's
Cultural Dimensions.88
7. MARKETING - SELLING SUCCESSFUL IN JAPAN.91
7.1 Segmentation of the Japanese Market.92
7.2 Marketing-Mix in Japan-The 4 "P's".95
7.2.1 Product Policy.96
7.2.2 Price Policy.101
7.2.3 Place Policy.103
7.2.4 Promotion and Advertising Policy.109
7.3 Conclusion.113
8. CONCLUSION.115
EXPLANATION OF JAPANESE TERMS.123
WORKS CITED.127
LIST OF FIGURES
Figure 1 Maslow's Hierarchy of Needs.2-*
Figure 2 Maslow's Hierarchy of Needs and the Asian Equivalent.24
Figure 3 Trio of Needs.2
Figure 4 Modified Trjo of Needs.25
figure 5 an organizing framework of consumer behaviour.38
Figure 6 Dependence between Emotions, Motivations, and Attitudes.39
Figure 7 Elements of the face with different emotional Expression.40
Figure 8 Strategic Use of Country-of-Origin Cues.50
Figure 9 Learning."
Figure 10 Role of Culture in Consumer Behaviour.58
Figure 11A Comparison of Asian and European Culture.6°
Figure 12 Moshimoshi.81
Figure 13 Possession of Internet Enabled Phones.83
Figure 14 The Japanese Distribution System.1(^
Figure 15 Thought Processes of different linguistic groups.1 ^
LIST OF TABLES
Table 1 Hofstede's Scores Germany -Japan.10
Table 2 Hofstede Dimensions- Germany vs. Japan.88
Table 3 Japanese Values.110
Table 4 Activating Processes - Germany vs. Japan.116
Table 5 Cognitive Processes Germany vs. Japan.117
Table 6 Germans and Japanese - using their mobile phone in differing ways.121 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Geißler, Christiane 1982- |
| author_GND | (DE-588)13222223X |
| author_facet | Geißler, Christiane 1982- |
| author_role | aut |
| author_sort | Geißler, Christiane 1982- |
| author_variant | c g cg |
| building | Verbundindex |
| bvnumber | BV023222749 |
| ctrlnum | (OCoLC)228140546 (DE-599)BVBBV023222749 |
| dewey-full | 658.8343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8343 |
| dewey-search | 658.8343 |
| dewey-sort | 3658.8343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01872nam a2200433 cb4500</leader><controlfield tag="001">BV023222749</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080328 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080319s2007 a||| m||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)228140546</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023222749</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8343</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Geißler, Christiane</subfield><subfield code="d">1982-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)13222223X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Different consumer behaviour in Germany and Japan with regard to cultural diversities</subfield><subfield code="b">a comparison of the mobile phone market</subfield><subfield code="c">Christiane Laumann</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Freiberg</subfield><subfield code="b">TU Bergakad.</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">132, IX S.</subfield><subfield code="b">Ill.</subfield><subfield code="c">21 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Freiberg research papers</subfield><subfield code="v">2007,4</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Business and intercultural communication</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Zugl.: Freiberg, TU Bergakad., Magister-Arb. - Zsfassung in dt. Sprache</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kultur</subfield><subfield code="0">(DE-588)4125698-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Japan</subfield><subfield code="0">(DE-588)4028495-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Deutschland</subfield><subfield code="0">(DE-588)4011882-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Deutschland</subfield><subfield code="0">(DE-588)4011882-4</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kultur</subfield><subfield code="0">(DE-588)4125698-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Japan</subfield><subfield code="0">(DE-588)4028495-5</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Freiberg research papers</subfield><subfield code="v">2007,4</subfield><subfield code="w">(DE-604)BV023034067</subfield><subfield code="9">2007,4</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016408612&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016408612</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | Japan (DE-588)4028495-5 gnd Deutschland (DE-588)4011882-4 gnd |
| geographic_facet | Japan Deutschland |
| id | DE-604.BV023222749 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:16:42Z |
| indexdate | 2024-07-09T21:13:27Z |
| institution | BVB |
| language | English German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016408612 |
| oclc_num | 228140546 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 132, IX S. Ill. 21 cm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | TU Bergakad. |
| record_format | marc |
| series | Freiberg research papers |
| series2 | Freiberg research papers Business and intercultural communication |
| spelling | Geißler, Christiane 1982- Verfasser (DE-588)13222223X aut Different consumer behaviour in Germany and Japan with regard to cultural diversities a comparison of the mobile phone market Christiane Laumann Freiberg TU Bergakad. 2007 132, IX S. Ill. 21 cm txt rdacontent n rdamedia nc rdacarrier Freiberg research papers 2007,4 Business and intercultural communication Zugl.: Freiberg, TU Bergakad., Magister-Arb. - Zsfassung in dt. Sprache Kultur (DE-588)4125698-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Japan (DE-588)4028495-5 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland (DE-588)4011882-4 g Verbraucherverhalten (DE-588)4062644-1 s Kultur (DE-588)4125698-0 s Japan (DE-588)4028495-5 g DE-604 Freiberg research papers 2007,4 (DE-604)BV023034067 2007,4 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016408612&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Geißler, Christiane 1982- Different consumer behaviour in Germany and Japan with regard to cultural diversities a comparison of the mobile phone market Freiberg research papers Kultur (DE-588)4125698-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4125698-0 (DE-588)4062644-1 (DE-588)4028495-5 (DE-588)4011882-4 (DE-588)4113937-9 |
| title | Different consumer behaviour in Germany and Japan with regard to cultural diversities a comparison of the mobile phone market |
| title_auth | Different consumer behaviour in Germany and Japan with regard to cultural diversities a comparison of the mobile phone market |
| title_exact_search | Different consumer behaviour in Germany and Japan with regard to cultural diversities a comparison of the mobile phone market |
| title_exact_search_txtP | Different consumer behaviour in Germany and Japan with regard to cultural diversities a comparison of the mobile phone market |
| title_full | Different consumer behaviour in Germany and Japan with regard to cultural diversities a comparison of the mobile phone market Christiane Laumann |
| title_fullStr | Different consumer behaviour in Germany and Japan with regard to cultural diversities a comparison of the mobile phone market Christiane Laumann |
| title_full_unstemmed | Different consumer behaviour in Germany and Japan with regard to cultural diversities a comparison of the mobile phone market Christiane Laumann |
| title_short | Different consumer behaviour in Germany and Japan with regard to cultural diversities |
| title_sort | different consumer behaviour in germany and japan with regard to cultural diversities a comparison of the mobile phone market |
| title_sub | a comparison of the mobile phone market |
| topic | Kultur (DE-588)4125698-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Kultur Verbraucherverhalten Japan Deutschland Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016408612&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV023034067 |
| work_keys_str_mv | AT geißlerchristiane differentconsumerbehaviouringermanyandjapanwithregardtoculturaldiversitiesacomparisonofthemobilephonemarket |