Brand in China:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Beijing]
China Intercontinental Press
2007
|
| Ausgabe: | Di 1 ban |
| Schriftenreihe: | Fashion China
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Translated into English |
| Beschreibung: | 145 S. zahlr. Ill. |
| ISBN: | 9787508510866 7508510860 |
Internformat
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| 500 | |a Translated into English | ||
| 650 | 4 | |a Trademark / China | |
| 650 | 4 | |a Brand name products / China | |
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Datensatz im Suchindex
| _version_ | 1804137506319368192 |
|---|---|
| adam_text | Titel: Brand in China
Autor: Wang, Yifan
Jahr: 2007
Contents
7 Brand and Life
10 Brand Awareness of the Chinese People
and the Growth of China s Brands
16 The Charm of Brands
26 Living in the Era of Brands
36 Brand Fans and NONO Group
43 Chinese Time honored Name: the Origin of Brands in Cina
46 Dashila - a Miniatur of Cinese Time-
honored Brands
54 The Crisis of Time-honored Stores
60 New Faces of Time-honored Brands
60 International Brands: Pacesetter to Modern Life
72 1979-1991: The Dawn of a Modern
Brand-based Life
80 1992-2000: Modern Brand Awareness
Taking Roots
88 From 2001: Brand Name Products into
Ordinary Families
94 The Finality of Foreign Brand Worship
99 Chinese Brands,Part of the Daily Life of the Chinese People
102 Food Consumption and Brands
108 Modern Housing and Brands
116 Culture, Education and Brands
132 Tourism, Leisure and Brands
|
| adam_txt |
Titel: Brand in China
Autor: Wang, Yifan
Jahr: 2007
Contents
7 Brand and Life
10 Brand Awareness of the Chinese People
and the Growth of China's Brands
16 The Charm of Brands
26 Living in the Era of Brands
36 Brand Fans and NONO Group
43 Chinese Time honored Name: the Origin of Brands in Cina
46 Dashila - a Miniatur of Cinese Time-
honored Brands
54 The Crisis of Time-honored Stores
60 New Faces of Time-honored Brands
60 International Brands: Pacesetter to Modern Life
72 1979-1991: The Dawn of a Modern
Brand-based Life
80 1992-2000: Modern Brand Awareness
Taking Roots
88 From 2001: Brand Name Products into
Ordinary Families
94 The Finality of "Foreign Brand Worship"
99 Chinese Brands,Part of the Daily Life of the Chinese People
102 Food Consumption and Brands
108 Modern Housing and Brands
116 Culture, Education and Brands
132 Tourism, Leisure and Brands |
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| author | Wang, Yifan |
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| author_sort | Wang, Yifan |
| author_variant | y w yw |
| building | Verbundindex |
| bvnumber | BV023219687 |
| ctrlnum | (OCoLC)191135760 (DE-599)BVBBV023219687 |
| edition | Di 1 ban |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T20:15:28Z |
| indexdate | 2024-07-09T21:13:23Z |
| institution | BVB |
| isbn | 9787508510866 7508510860 |
| language | English |
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| spelling | Wang, Yifan Verfasser aut Brand in China written by Wang Yifan Di 1 ban [Beijing] China Intercontinental Press 2007 145 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Fashion China Translated into English Trademark / China Brand name products / China HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016405621&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wang, Yifan Brand in China Trademark / China Brand name products / China |
| title | Brand in China |
| title_auth | Brand in China |
| title_exact_search | Brand in China |
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| title_full | Brand in China written by Wang Yifan |
| title_fullStr | Brand in China written by Wang Yifan |
| title_full_unstemmed | Brand in China written by Wang Yifan |
| title_short | Brand in China |
| title_sort | brand in china |
| topic | Trademark / China Brand name products / China |
| topic_facet | Trademark / China Brand name products / China |
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