The non-designer's design book: design and typographic principles for the visual novice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berkeley, Calif.
Peachpit Press
2008
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Dt. Ausg. u.d.T.: Williams, Robin: Design & Typografie |
| Beschreibung: | 215 S. zahlr. Ill. |
| ISBN: | 9780321534040 0321534042 |
Internformat
MARC
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| 245 | 1 | 0 | |a The non-designer's design book |b design and typographic principles for the visual novice |c Robin Williams |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Berkeley, Calif. |b Peachpit Press |c 2008 | |
| 300 | |a 215 S. |b zahlr. Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Dt. Ausg. u.d.T.: Williams, Robin: Design & Typografie | ||
| 650 | 4 | |a Layout (Printing) |v Handbooks, manuals, etc. | |
| 650 | 4 | |a Graphic design (Typography) | |
| 650 | 4 | |a Graphic arts | |
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Datensatz im Suchindex
| _version_ | 1804137504512671744 |
|---|---|
| adam_text | Is this book for you?
...........................10
1
The Joshua Tree Epiphany n
I The four basic principles
.......................13
}
Proximity is
«¿il.
Summary of proximity
.........................32
The basic purpose
........................32
How to get it
........................... . 32
What to avoid
...........................32
3
Alignment
__________________________
зз_
..
_J Summary of alignment
...................... . . 50
The basic purpose
.............-........... . 50
How to get it.
...........................50
What to avoid
........................... 50
Ą
Repetition
__________________________
^ J- Summary of repetition
......................... 64
The basic purpose
........................ 64
How to get it.
...........................64
Whattoavoid.
..........................64
Contrast
65
ч
j
Summary of contrast
..........................80
The basic purpose
........................80
Howto get
¡Ł
...........................80
What to avoid
..............-------......... 80
CONTENTS
Review
si
Proximity
...................................82
Alignment
..................................83
Repetition
..................................84
Contrast
...................................
8s
Little Quiz
#1:
Design principles
..................86
Little Quiz
#2:
Redesign this ad
..................87
Summary
..................................90
Using Color
91
The amazing color wheel
.......................92
Color relationships
...........................93
Complementary
.........................94
Triads
................................95
Split complement triads
....................96
Analogous colors
........................97
Shades and tints
.............................98
Make your own shades and tints
..............99
Monochromatic colors
....................100
Shades and tints in combination
..............101
Watch the tones
............................102
Warm colors vs. cool colors
....................103
How to begin to choose?
......................104
CMYK vs. RGB; print vs. web
....................106
Extra Tips 8s Tricks
109
Creating a package
.......................... 110
Business cards
............................. 111
Tips on designing business cards
............... 114
Format
.............................. 114
Type size
............................. 114
Create a consistent image on all pieces
........ 114
Letterhead and envelopes
..................... 115
Tips on letterhead and envelope design
.......... 118
Envelope size
.......................... 118
Create a focal point
..................... 118
Alignment
............................ 118
Second page
.......................... 118
Faxing and copying
...................... 118
CONTENTS
Flyers....................................119
Tips on designing flyers
.....................122
Create a focal point
......................122
Use subheads that contrast
.................122
Repetition
............................122
Alignment
............................122
Newsletters
................................123
Tips on designing newsletters
.................126
Alignment
............................126
Paragraph Indents
.......................126
Not Helvetica!
..........................126
Readable body copy
.....................126
Brochures
.................................127
Tips on designing brochures
..................130
Contrast
.............................130
Repetition
............................130
Alignment
............................130
Proximity
.............................130
Postcards
.................................131
Tips on designing postcards
..................134
What s your point?
.......................134
Grab their attention
......................134
Contrast
.............................134
Newspaper ads
.............................135
Tips on designing newspaper ads
..............138
Contrast
.............................138
Type choices
..........................138
Reverse type
..........................138
Web sites
.................................139
Tips on designing web pages
.................142
Repetition
............................142
Clarity/Readability
.......................142
CONTENTS
I ,
■■•I
Type (a? Life)
145
Concord
..................................146
Conflict
...................................148
Contrast
..................................150
Summary
.................................152
Categories of Type
153
Oldstyle
..................................154
Modern
...................................155
Slab serif.
.................................156
Sans serif
.................................157
Script
....................................159
Decorative
................................160
Be conscious
...............................161
Little Quiz
#3:
Categories of type
................161
Little Quiz
#4:
Thick/thin transitions
...............162
Little Quiz
#5:
Serifs
...................·......163
Summary
.................................164
Type Contrasts
Size
.....................................166
Weight
...................................170
Structure
..................................174
Form
.....................................178
Direction
..................................182
Color
....................................186
Combine the contrasts
........................192
Summary
.................................193
Little Quiz
#6:
Contrast or conflict
................194
Little Quiz
#7: Dos
and don ts
..................195
An exercise in combining contrasts
...............196
CONTENTS
So,
Does it Make
Sense?
197
The process
...............................198
An
exercise
................................199
Okay—redesign this!.........................
200
Answers to Quizzes
201
Typefaces in this Book
_______________20^
Primary faces
..........................205
Modern
..............................205
Oldstyle
..............................206
Slab serif
............................. 206
Sans serif
.............................207
Script
...............................208
Ornaments
............................208
Decorative.
...........................209
Appendix
210
OpenType
. . . ........ . . .........,..........210
Mini-glossary
...... . . ......................211
Resources
.................................211
Index
212
Colophon
................................. 216
1С
stinks.
Herb Lubalin
But, is it appropriate?
Edward Gottschall
|
| adam_txt |
Is this book for you?
.10
1
The Joshua Tree Epiphany n
I The four basic principles
.13
"}
Proximity is
«¿il.
Summary of proximity
.32
The basic purpose
.32
How to get it
. . 32
What to avoid
.32
3
Alignment
_
зз_
.
_J Summary of alignment
. . . 50
The basic purpose
.-. . 50
How to get it.
.50
What to avoid
. 50
Ą
Repetition
_
^""J- Summary of repetition
. 64
The basic purpose
. 64
How to get it.
.64
Whattoavoid.
.64
\ Contrast
65
ч
j
Summary of contrast
.80
The basic purpose
.80
Howto get
¡Ł
.80
What to avoid
.-------. 80
CONTENTS
Review
si
Proximity
.82
Alignment
.83
Repetition
.84
Contrast
.
8s
Little Quiz
#1:
Design principles
.86
Little Quiz
#2:
Redesign this ad
.87
Summary
.90
Using Color
91
The amazing color wheel
.92
Color relationships
.93
Complementary
.94
Triads
.95
Split complement triads
.96
Analogous colors
.97
Shades and tints
.98
Make your own shades and tints
.99
Monochromatic colors
.100
Shades and tints in combination
.101
Watch the tones
.102
Warm colors vs. cool colors
.103
How to begin to choose?
.104
CMYK vs. RGB; print vs. web
.106
Extra Tips 8s Tricks
109
Creating a package
. 110
Business cards
. 111
Tips on designing business cards
. 114
Format
. 114
Type size
. 114
Create a consistent image on all pieces
. 114
Letterhead and envelopes
. 115
Tips on letterhead and envelope design
. 118
Envelope size
. 118
Create a focal point
. 118
Alignment
. 118
Second page
. 118
Faxing and copying
. 118
CONTENTS
Flyers.119
Tips on designing flyers
.122
Create a focal point
.122
Use subheads that contrast
.122
Repetition
.122
Alignment
.122
Newsletters
.123
Tips on designing newsletters
.126
Alignment
.126
Paragraph Indents
.126
Not Helvetica!
.126
Readable body copy
.126
Brochures
.127
Tips on designing brochures
.130
Contrast
.130
Repetition
.130
Alignment
.130
Proximity
.130
Postcards
.131
Tips on designing postcards
.134
What's your point?
.134
Grab their attention
.134
Contrast
.134
Newspaper ads
.135
Tips on designing newspaper ads
.138
Contrast
.138
Type choices
.138
Reverse type
.138
Web sites
.139
Tips on designing web pages
.142
Repetition
.142
Clarity/Readability
.142
CONTENTS
I \,
■■•I
Type (a? Life)
145
Concord
.146
Conflict
.148
Contrast
.150
Summary
.152
Categories of Type
153
Oldstyle
.154
Modern
.155
Slab serif.
.156
Sans serif
.157
Script
.159
Decorative
.160
Be conscious
.161
Little Quiz
#3:
Categories of type
.161
Little Quiz
#4:
Thick/thin transitions
.162
Little Quiz
#5:
Serifs
.·.163
Summary
.164
Type Contrasts
Size
.166
Weight
.170
Structure
.174
Form
.178
Direction
.182
Color
.186
Combine the contrasts
.192
Summary
.193
Little Quiz
#6:
Contrast or conflict
.194
Little Quiz
#7: Dos
and don'ts
.195
An exercise in combining contrasts
.196
CONTENTS
So,
Does it Make
Sense?
197
The process
.198
An
exercise
.199
Okay—redesign this!.
200
Answers to Quizzes
201
Typefaces in this Book
_20^
Primary faces
.205
Modern
.205
Oldstyle
.206
Slab serif
. 206
Sans serif
.207
Script
.208
Ornaments
.208
Decorative.
.209
Appendix
210
OpenType
. . . . . . .,.210
Mini-glossary
. . . .211
Resources
.211
Index
212
Colophon
. 216
1С
stinks.
Herb Lubalin
But, is it appropriate?
Edward Gottschall |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Williams, Robin 1953- |
| author_GND | (DE-588)135633931 |
| author_facet | Williams, Robin 1953- |
| author_role | aut |
| author_sort | Williams, Robin 1953- |
| author_variant | r w rw |
| building | Verbundindex |
| bvnumber | BV023218644 |
| callnumber-first | Z - Library Science |
| callnumber-label | Z246 |
| callnumber-raw | Z246 |
| callnumber-search | Z246 |
| callnumber-sort | Z 3246 |
| callnumber-subject | Z - Books and Writing |
| classification_rvk | AP 15040 |
| classification_tum | KUN 088f |
| ctrlnum | (OCoLC)183147080 (DE-599)BVBBV023218644 |
| dewey-full | 686.22544536 686.2/252 686.2/25222 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 686 - Printing and related activities |
| dewey-raw | 686.22544536 686.2/252 686.2/252 22 |
| dewey-search | 686.22544536 686.2/252 686.2/252 22 |
| dewey-sort | 3686.22544536 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Allgemeines Handwerk und Gewerbe / Verschiedene Technologien Kunst |
| discipline_str_mv | Allgemeines Handwerk und Gewerbe / Verschiedene Technologien Kunst |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV023218644 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:15:02Z |
| indexdate | 2024-07-09T21:13:21Z |
| institution | BVB |
| isbn | 9780321534040 0321534042 |
| language | English |
| lccn | 2008273333 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016404583 |
| oclc_num | 183147080 |
| open_access_boolean | |
| owner | DE-12 DE-522 DE-355 DE-BY-UBR DE-739 |
| owner_facet | DE-12 DE-522 DE-355 DE-BY-UBR DE-739 |
| physical | 215 S. zahlr. Ill. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Peachpit Press |
| record_format | marc |
| spelling | Williams, Robin 1953- Verfasser (DE-588)135633931 aut The non-designer's design book design and typographic principles for the visual novice Robin Williams 3. ed. Berkeley, Calif. Peachpit Press 2008 215 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Dt. Ausg. u.d.T.: Williams, Robin: Design & Typografie Layout (Printing) Handbooks, manuals, etc. Graphic design (Typography) Graphic arts Design (DE-588)4011510-0 gnd rswk-swf Desktop-Publishing (DE-588)4139389-2 gnd rswk-swf Gestaltung (DE-588)4157139-3 gnd rswk-swf Layout (DE-588)4269003-1 gnd rswk-swf Typografie (DE-588)4136341-3 gnd rswk-swf Design (DE-588)4011510-0 s Typografie (DE-588)4136341-3 s DE-604 Desktop-Publishing (DE-588)4139389-2 s Gestaltung (DE-588)4157139-3 s 1\p DE-604 Layout (DE-588)4269003-1 s 2\p DE-604 3\p DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016404583&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Williams, Robin 1953- The non-designer's design book design and typographic principles for the visual novice Layout (Printing) Handbooks, manuals, etc. Graphic design (Typography) Graphic arts Design (DE-588)4011510-0 gnd Desktop-Publishing (DE-588)4139389-2 gnd Gestaltung (DE-588)4157139-3 gnd Layout (DE-588)4269003-1 gnd Typografie (DE-588)4136341-3 gnd |
| subject_GND | (DE-588)4011510-0 (DE-588)4139389-2 (DE-588)4157139-3 (DE-588)4269003-1 (DE-588)4136341-3 |
| title | The non-designer's design book design and typographic principles for the visual novice |
| title_auth | The non-designer's design book design and typographic principles for the visual novice |
| title_exact_search | The non-designer's design book design and typographic principles for the visual novice |
| title_exact_search_txtP | The non-designer's design book design and typographic principles for the visual novice |
| title_full | The non-designer's design book design and typographic principles for the visual novice Robin Williams |
| title_fullStr | The non-designer's design book design and typographic principles for the visual novice Robin Williams |
| title_full_unstemmed | The non-designer's design book design and typographic principles for the visual novice Robin Williams |
| title_short | The non-designer's design book |
| title_sort | the non designer s design book design and typographic principles for the visual novice |
| title_sub | design and typographic principles for the visual novice |
| topic | Layout (Printing) Handbooks, manuals, etc. Graphic design (Typography) Graphic arts Design (DE-588)4011510-0 gnd Desktop-Publishing (DE-588)4139389-2 gnd Gestaltung (DE-588)4157139-3 gnd Layout (DE-588)4269003-1 gnd Typografie (DE-588)4136341-3 gnd |
| topic_facet | Layout (Printing) Handbooks, manuals, etc. Graphic design (Typography) Graphic arts Design Desktop-Publishing Gestaltung Layout Typografie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016404583&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT williamsrobin thenondesignersdesignbookdesignandtypographicprinciplesforthevisualnovice |