Dialog statt Marketing: der Weg aus der Imagekrise
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Fürth
Hirschenverl.
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Ausführliche Beschreibung Inhaltsverzeichnis |
| Beschreibung: | 160 S. Ill., graph. Darst. 210 mm x 148 mm |
| ISBN: | 9783939480051 3939480053 |
Internformat
MARC
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| 020 | |a 9783939480051 |c Gb. : EUR 24.90 |9 978-3-939480-05-1 | ||
| 020 | |a 3939480053 |c Gb. : EUR 24.90 |9 3-939480-05-3 | ||
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| 100 | 1 | |a Fuderholz, Jens |d 1974- |e Verfasser |0 (DE-588)120415712 |4 aut | |
| 245 | 1 | 0 | |a Dialog statt Marketing |b der Weg aus der Imagekrise |c Jens Fuderholz ; Ulrike Propach |
| 264 | 1 | |a Fürth |b Hirschenverl. |c 2008 | |
| 300 | |a 160 S. |b Ill., graph. Darst. |c 210 mm x 148 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Branche |0 (DE-588)4208974-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Image |0 (DE-588)4026574-2 |2 gnd |9 rswk-swf |
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| 689 | 0 | 2 | |a Image |0 (DE-588)4026574-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Propach, Ulrike |e Verfasser |4 aut | |
| 856 | 4 | 2 | |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=3067387&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016404221 | |
Datensatz im Suchindex
| _version_ | 1809403563532615680 |
|---|---|
| adam_text |
Inhalt
Die Existenzfrage 10
Das Image ist gar nicht so schlecht 15
Image und seine Wirkung 26
Krisenkommunikation 58
Dialog statt Marketing 71
Lobbyarbeit vor Ort 81
Praxistipps zum Vorgehen 103
Dialog statt Marketing |
| adam_txt |
Inhalt
Die Existenzfrage 10
Das Image ist gar nicht so schlecht 15
Image und seine Wirkung 26
Krisenkommunikation 58
Dialog statt Marketing 71
Lobbyarbeit vor Ort 81
Praxistipps zum Vorgehen 103
Dialog statt Marketing |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Fuderholz, Jens 1974- Propach, Ulrike |
| author_GND | (DE-588)120415712 |
| author_facet | Fuderholz, Jens 1974- Propach, Ulrike |
| author_role | aut aut |
| author_sort | Fuderholz, Jens 1974- |
| author_variant | j f jf u p up |
| building | Verbundindex |
| bvnumber | BV023218275 |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)226296696 (DE-599)DNB987439901 |
| dewey-full | 384.64 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.64 |
| dewey-search | 384.64 |
| dewey-sort | 3384.64 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023218275 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:14:55Z |
| indexdate | 2024-09-06T00:15:06Z |
| institution | BVB |
| isbn | 9783939480051 3939480053 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016404221 |
| oclc_num | 226296696 |
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| owner | DE-12 DE-29 DE-526 |
| owner_facet | DE-12 DE-29 DE-526 |
| physical | 160 S. Ill., graph. Darst. 210 mm x 148 mm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Hirschenverl. |
| record_format | marc |
| spelling | Fuderholz, Jens 1974- Verfasser (DE-588)120415712 aut Dialog statt Marketing der Weg aus der Imagekrise Jens Fuderholz ; Ulrike Propach Fürth Hirschenverl. 2008 160 S. Ill., graph. Darst. 210 mm x 148 mm txt rdacontent n rdamedia nc rdacarrier Callcenter (DE-588)4456666-9 gnd rswk-swf Branche (DE-588)4208974-8 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Callcenter (DE-588)4456666-9 s Branche (DE-588)4208974-8 s Image (DE-588)4026574-2 s DE-604 Propach, Ulrike Verfasser aut text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3067387&prov=M&dok_var=1&dok_ext=htm Inhaltstext text/html http://www.dialog-statt-marketing.de Ausführliche Beschreibung HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016404221&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fuderholz, Jens 1974- Propach, Ulrike Dialog statt Marketing der Weg aus der Imagekrise Callcenter (DE-588)4456666-9 gnd Branche (DE-588)4208974-8 gnd Image (DE-588)4026574-2 gnd |
| subject_GND | (DE-588)4456666-9 (DE-588)4208974-8 (DE-588)4026574-2 |
| title | Dialog statt Marketing der Weg aus der Imagekrise |
| title_auth | Dialog statt Marketing der Weg aus der Imagekrise |
| title_exact_search | Dialog statt Marketing der Weg aus der Imagekrise |
| title_exact_search_txtP | Dialog statt Marketing der Weg aus der Imagekrise |
| title_full | Dialog statt Marketing der Weg aus der Imagekrise Jens Fuderholz ; Ulrike Propach |
| title_fullStr | Dialog statt Marketing der Weg aus der Imagekrise Jens Fuderholz ; Ulrike Propach |
| title_full_unstemmed | Dialog statt Marketing der Weg aus der Imagekrise Jens Fuderholz ; Ulrike Propach |
| title_short | Dialog statt Marketing |
| title_sort | dialog statt marketing der weg aus der imagekrise |
| title_sub | der Weg aus der Imagekrise |
| topic | Callcenter (DE-588)4456666-9 gnd Branche (DE-588)4208974-8 gnd Image (DE-588)4026574-2 gnd |
| topic_facet | Callcenter Branche Image |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3067387&prov=M&dok_var=1&dok_ext=htm http://www.dialog-statt-marketing.de http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016404221&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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