Market entry strategies: text, cases and readings in market entry management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Management Laboratory Press
2008
|
| Ausgabe: | 1. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | 424 S. Ill., graph. Darst., Kt. |
| ISBN: | 9783981216295 9783981216202 3981216296 |
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| 250 | |a 1. ed., internat. ed. | ||
| 264 | 1 | |a Hamburg |b Management Laboratory Press |c 2008 | |
| 300 | |a 424 S. |b Ill., graph. Darst., Kt. | ||
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Datensatz im Suchindex
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| adam_text |
MARKET ENTRY STRATEGIES CONTENTS ' * : ' : ***V^^'SH ABOUT THE AUTHOR 5
INTRODUCTION 7 ACKNOWLEDGEMENTS 9 CONTENTS 11 STRUCTURE OF THIS BOOK 19
CHAPTER 1 INTRODUCTION TO INTERNATIONAL STRATEGY 23 WHAT IS AN
INTERNATIONAL STRATEGY? , 23 GLOBAL EFFICIENCIES OF INTERNATIONAL
COMPANIES 26 LOCATION EFFICIENCIES 26 ECONOMIES OF SCALE 26 ECONOMIES OF
SCOPE 26 INTERNATIONAL FLEXIBILITY 27 WORLDWIDE LEARNING 27 INFORMATION
TECHNOLOGY & GLOBAL STRATEGIES 27 POSSIBLE PROBLEMS IN MULTINATIONAL
COMPANIES 28 STRATEGIC EXPLORATION 29 HOME REPLICATION STRATEGY 29
MULTIDOMESTIC STRATEGY 30 GLOBAL STRATEGY 30 TRANSNATIONAL STRATEGY 31
COMPONENTS OF AN INTERNATIONAL STRATEGY 32 DISTINCTIVE COMPETENCE 32
RESOURCE DEPLOYMENT 33 SCOPE OF OPERATIONS 33 SYNERGY 33 DEVELOPING AN
INTERNATIONAL STRATEGY 34 MISSION STATEMENT 34 ENVIRONMENTAL SCANNING
AND THE SWOT ANALYSIS 35 11 MARKET ENTRY STRATEGIES THE TOWS MATRIX 38
STRATEGIC GOALS 39 TACTICS 39 CONTROL FRAMEWORK 39 LEVELS OF
INTERNATIONAL STRATEGY 40 CORPORATE STRATEGY 40 THE SINGLE BUSINESS
STRATEGY 40 RELATED DIVERSIFICATION 41 UNRELATED DIVERSIFICATION 42
BUSINESS STRATEGY 43 DIVERSIFICATION STRATEGY 43 COST LEADERSHIP , 43
FOCUS STRATEGY 44 FUNCTIONAL STRATEGIES 44 CHAPTER 2 STRATEGIES FOR
ANALYSING AND ENTERING FOREIGN MARKETS 49 FOREIGN MARKET ANALYSIS 49
MARKET POTENTIAL 49 LEVELS OF COMPETITION 50 LEGAL AND POLITICAL
ENVIRONMENT 50 SOCIOCULTURAL INFLUENCES 51 EVALUATING COSTS, BENEFITS
AND RISKS 51 MARKET SELECTION 53 MARKET ATTRACTIVENESS 53 MARKET
BARRIERS 54 TARGETED MARKET SELECTION 56 THE IMPORTANCE OF BASIS
STRATEGIES 57 ETHNOCENTRIC ORIENTATION 57 POLYCENTRIC ORIENTATION 57
GEOCENTRIC ORIENTATION 57 12 MARKET ENTRY STRATEGIES REGIOCENTRIC
ORIENTATION , 58 TIMING OF THE MARKET ENTRY 59 WATERFALL STRATEGY 59
BENEFITS OF THE WATERFALL STRATEGY 59 DISADVANTAGES OF THE WATERFALL
STRATEGY 59 SPRINKLER STRATEGY , , 60 BENEFITS OF THE SPRINKLER STRATEGY
, 60 DISADVANTAGES OF THE SPRINKLER STRATEGY , 61 WAVE STRATEGY 61
BENEFITS OF THE WAVE STRATEGY 62 DISADVANTAGE OF THE WAVE STRATEGY 62
CHAPTER 3: MARKET ENTRY STRATEGIES , 67 CHOOSING A MODE OF ENTRY 67
FOREIGN DIRECT INVESTMENTS 67 OWNERSHIP ADVANTAGE 67 LOCATION ADVANTAGE
68 INTERNATIONALISATION ADVANTAGE 68 EXPORTING TO FOREIGN MARKETS 71
FORMS OF EXPORTING 72 INDIRECT EXPORTING 72 DIRECT EXPORTING 73
INTRA-CORPORATE TRANSFERS 73 ADDITIONAL CONSIDERATIONS 73 GOVERNMENT
POLICIES 74 MARKETING CONCERNS 74 DISTRIBUTION ISSUES 74 EXPORT
INTERMEDIARIES 75 EXPORT MANAGEMENT COMPANY 75 WEBB POMERENE ASSOCIATION
76 13 MARKET ENTRY STRATEGIES INTERNATIONAL TRADING COMPANY 76 OTHER
INTERMEDIARIES 77 ADVANTAGES OF EXPORTING 77 DISADVANTAGES OF EXPORTING
78 INTERNATIONAL LICENSING 79 COMPENSATION 79 ESTABLISHING RIGHTS,
PRIVILEGES AND CONSTRAINTS 80 WHEN DOES LICENSING MAKE SENSE? 80
DURATION OF THE AGREEMENT 82 COSTS OF LICENSING 82 ADVANTAGES OF
INTERNATIONAL LICENSING 82 DISADVANTAGES OF INTERNATIONAL LICENSING 83
CASE STUDY: CALVIN KLEIN, INC. V, WARNACO GROUP, INC 84 INTERNATIONAL
FRANCHISING 115 ADVANTAGES OF FRANCHISING , 118 DISADVANTAGES OF
FRANCHISING 118 EXAMPLE: MCDONALD'S T 141 ) 119 CASE STUDY: MICHAEL
BREGMAN- 122 SPECIALISED ENTRY MODES FOR INTERNATIONAL BUSINESSES 147
CONTRACT MANUFACTURING 147 EXAMPLE OF CONTRACT MANUFACTURING: PEPSI COLA
IN IRAQ 147 MANAGEMENT CONTRACTS 148 EXAMPLE OF A MANAGEMENT CONTRACT:
VIRGIN MEDIA AND BT 149 TURNKEY PROJECTS 150 ADVANTAGES OF TURNKEY
PROJECTS 150 DISADVANTAGES OF TURNKEY PROJECTS 150 EXAMPLE OF A TURNKEY
PROJECT: ATHENS INTERNATIONAL AIRPORT C 147 ) 151 FOREIGN DIRECT
INVESTMENTS 154 WHY DO FIRMS GO ABROAD? 155 THE GROUND UP STRATEGY , 157
14 MARKET ENTRY STRATEGIES ADVANTAGES OF THE GROUND UP STRATEGY 157
DISADVANTAGES OF THE GROUND UP STRATEGY 158 THE ACQUISITION STRATEGY 158
ADVANTAGES OF THE ACQUISITION STRATEGY 159 DISADVANTAGES OF THE
ACQUISITION STRATEGY 159 READING: THE EAST INDIA COMPANY 160 CASE STUDY:
MANNESMANN / VODAFONE 172 JOINT VENTURES 178 ADVANTAGES OF JOINT
VENTURES 178 DISADVANTAGES OF JOINT VENTURES 179 CASE STUDY: MILKPAK
LIMITED 180 JOINT VENTURE PARTNERS 196 JOINT VENTURE NEGOTIATIONS 199
STRATEGIC ALLIANCES 203 INTERNATIONA] CORPORATE COOPERATION 203 EXAMPLE:
STAR ALLIANCE - "THE WAY THE EARTH CONNECTS" P 73 ) 204 BENEFITS OF
STRATEGIC ALLIANCES 207 EASE OF MARKET ENTRY 207 SHARED RISK , 207
SHARED KNOWLEDGE AND EXPERTISE - 208 SYNERGY AND COMPETITIVE ADVANTAGE
208 SCOPE OF ALLIANCES 209 COMPREHENSIVE ALLIANCES 209 FUNCTIONAL
ALLIANCES 209 IMPLEMENTATION OF STRATEGIC ALLIANCES , 211 SELECTION OF
PARTNERS 211 ALLIANCE STRUCTURE 213 FORM OF OWNERSHIP 214 PUBLIC PRIVATE
VENTURE 215 15 MARKET ENTRY STRATEGIES JOINT MANAGEMENT CONSIDERATIONS
216 SHARED MANAGEMENT AGREEMENT 216 ASSIGNED AGREEMENT 216 DELEGATED
ARRANGEMENT 216 PITFALLS OF STRATEGIC ALLIANCES 217 INCOMPATIBILITY OF
PARTNERS 217 ACCESS TO INFORMATION 218 CONFLICT OVER DISTRIBUTING
EARNINGS 218 LOSS OF AUTONOMY 218 CHANGING CIRCUMSTANCES , 219 CASE
STUDY: FREEMOVE 220 CASE STUDY: BUDWEISER IN JAPAN 250 CHAPTER 4: THE
INFLUENCE OF CULTURE ON MARKET ENTRIES 285 INDIVIDUAL BEHAVIOUR IN
INTERNATIONAL BUSINESSES 285 CULTURE 285 HIGH AND LOW CONTEXT 286 HIGH
CONTEXT CULTURES 287 LOW CONTEXT CULTURES 288 PROBLEMS BETWEEN HIGH AND
LOW CONTEXT CULTURES 288 THE PERCEPTION OF SPACE BETWEEN CULTURES 289
PROBLEMS THAT CAN ARISE BECAUSE OF DIFFERENCES IN SPACE 290 THE
PERCEPTION OF TIME BETWEEN CULTURES 290 MONOCHROME TIME 291 POLYCHRONIC
TIME 291 APPOINTMENTS AND MEETINGS 292 THE IMPORTANCE OF PRINT MEDIA 293
PROBLEMS THAT CAN ARISE BETWEEN POLYCHRONIC AND MONOCHRONIC CULTURES 293
POWER DISTANCE 295 UNCERTAINTY AVOIDANCE 299 16 MARKET ENTRY STRATEGIES
INDIVIDUALISM AND COLLECTIVISM 303 MASCULINITY AND FEMININITY , 308
LONG-VERSUS SHORT-TERM-ORIENTATION 312 CONCLUSION 314 INTERNATIONAL
ENCOUNTERS AND IMPORTANT CONSIDERATIONS 316 THE LANGUAGE 316 CULTURE
SHOCK , 318 NEGOTIATIONS 320 INTERNATIONA] ACQUISITIONS, MERGERS, AND
JOINT VENTURES 320 ETHICS AND SOCIAL RESPONSIBILITY IN INTERNATIONAL
BUSINESS 324 COUNTRY PROFILES 331 AUSTRALIA 331 CHINA , 335 FRANCE 343
GERMANY 349 HONG KONG 355 HUNGARY 361 INDIA 367 JAPAN 375 MEXICO 383
SINGAPORE 389 USA 397 RECOMMENDED READING LIST , 403 WORKS CITED 405 17 |
| adam_txt |
MARKET ENTRY STRATEGIES CONTENTS ' * : ' : ***V^^'SH ABOUT THE AUTHOR 5
INTRODUCTION 7 ACKNOWLEDGEMENTS 9 CONTENTS 11 STRUCTURE OF THIS BOOK 19
CHAPTER 1 INTRODUCTION TO INTERNATIONAL STRATEGY 23 WHAT IS AN
INTERNATIONAL STRATEGY? , 23 GLOBAL EFFICIENCIES OF INTERNATIONAL
COMPANIES 26 LOCATION EFFICIENCIES 26 ECONOMIES OF SCALE 26 ECONOMIES OF
SCOPE 26 INTERNATIONAL FLEXIBILITY 27 WORLDWIDE LEARNING 27 INFORMATION
TECHNOLOGY & GLOBAL STRATEGIES 27 POSSIBLE PROBLEMS IN MULTINATIONAL
COMPANIES 28 STRATEGIC EXPLORATION 29 HOME REPLICATION STRATEGY 29
MULTIDOMESTIC STRATEGY 30 GLOBAL STRATEGY 30 TRANSNATIONAL STRATEGY 31
COMPONENTS OF AN INTERNATIONAL STRATEGY 32 DISTINCTIVE COMPETENCE 32
RESOURCE DEPLOYMENT 33 SCOPE OF OPERATIONS 33 SYNERGY 33 DEVELOPING AN
INTERNATIONAL STRATEGY 34 MISSION STATEMENT 34 ENVIRONMENTAL SCANNING
AND THE SWOT ANALYSIS 35 11 MARKET ENTRY STRATEGIES THE TOWS MATRIX 38
STRATEGIC GOALS 39 TACTICS 39 CONTROL FRAMEWORK 39 LEVELS OF
INTERNATIONAL STRATEGY 40 CORPORATE STRATEGY 40 THE SINGLE BUSINESS
STRATEGY 40 RELATED DIVERSIFICATION 41 UNRELATED DIVERSIFICATION 42
BUSINESS STRATEGY 43 DIVERSIFICATION STRATEGY 43 COST LEADERSHIP , 43
FOCUS STRATEGY 44 FUNCTIONAL STRATEGIES 44 CHAPTER 2 STRATEGIES FOR
ANALYSING AND ENTERING FOREIGN MARKETS 49 FOREIGN MARKET ANALYSIS 49
MARKET POTENTIAL 49 LEVELS OF COMPETITION 50 LEGAL AND POLITICAL
ENVIRONMENT 50 SOCIOCULTURAL INFLUENCES 51 EVALUATING COSTS, BENEFITS
AND RISKS 51 MARKET SELECTION 53 MARKET ATTRACTIVENESS 53 MARKET
BARRIERS 54 TARGETED MARKET SELECTION 56 THE IMPORTANCE OF BASIS
STRATEGIES 57 ETHNOCENTRIC ORIENTATION 57 POLYCENTRIC ORIENTATION 57
GEOCENTRIC ORIENTATION 57 12 MARKET ENTRY STRATEGIES REGIOCENTRIC
ORIENTATION , 58 TIMING OF THE MARKET ENTRY 59 WATERFALL STRATEGY 59
BENEFITS OF THE WATERFALL STRATEGY 59 DISADVANTAGES OF THE WATERFALL
STRATEGY 59 SPRINKLER STRATEGY , , 60 BENEFITS OF THE SPRINKLER STRATEGY
, 60 DISADVANTAGES OF THE SPRINKLER STRATEGY , 61 WAVE STRATEGY 61
BENEFITS OF THE WAVE STRATEGY 62 DISADVANTAGE OF THE WAVE STRATEGY 62
CHAPTER 3: MARKET ENTRY STRATEGIES , 67 CHOOSING A MODE OF ENTRY 67
FOREIGN DIRECT INVESTMENTS 67 OWNERSHIP ADVANTAGE 67 LOCATION ADVANTAGE
68 INTERNATIONALISATION ADVANTAGE 68 EXPORTING TO FOREIGN MARKETS 71
FORMS OF EXPORTING 72 INDIRECT EXPORTING 72 DIRECT EXPORTING 73
INTRA-CORPORATE TRANSFERS 73 ADDITIONAL CONSIDERATIONS 73 GOVERNMENT
POLICIES 74 MARKETING CONCERNS 74 DISTRIBUTION ISSUES 74 EXPORT
INTERMEDIARIES 75 EXPORT MANAGEMENT COMPANY 75 WEBB POMERENE ASSOCIATION
76 13 MARKET ENTRY STRATEGIES INTERNATIONAL TRADING COMPANY 76 OTHER
INTERMEDIARIES 77 ADVANTAGES OF EXPORTING 77 DISADVANTAGES OF EXPORTING
78 INTERNATIONAL LICENSING 79 COMPENSATION 79 ESTABLISHING RIGHTS,
PRIVILEGES AND CONSTRAINTS 80 WHEN DOES LICENSING MAKE SENSE? 80
DURATION OF THE AGREEMENT 82 COSTS OF LICENSING 82 ADVANTAGES OF
INTERNATIONAL LICENSING 82 DISADVANTAGES OF INTERNATIONAL LICENSING 83
CASE STUDY: CALVIN KLEIN, INC. V, WARNACO GROUP, INC 84 INTERNATIONAL
FRANCHISING 115 ADVANTAGES OF FRANCHISING , 118 DISADVANTAGES OF
FRANCHISING 118 EXAMPLE: MCDONALD'S T 141 ) 119 CASE STUDY: MICHAEL
BREGMAN- 122 SPECIALISED ENTRY MODES FOR INTERNATIONAL BUSINESSES 147
CONTRACT MANUFACTURING 147 EXAMPLE OF CONTRACT MANUFACTURING: PEPSI COLA
IN IRAQ 147 MANAGEMENT CONTRACTS 148 EXAMPLE OF A MANAGEMENT CONTRACT:
VIRGIN MEDIA AND BT 149 TURNKEY PROJECTS 150 ADVANTAGES OF TURNKEY
PROJECTS 150 DISADVANTAGES OF TURNKEY PROJECTS 150 EXAMPLE OF A TURNKEY
PROJECT: ATHENS INTERNATIONAL AIRPORT C 147 ) 151 FOREIGN DIRECT
INVESTMENTS 154 WHY DO FIRMS GO ABROAD? 155 THE GROUND UP STRATEGY , 157
14 MARKET ENTRY STRATEGIES ADVANTAGES OF THE GROUND UP STRATEGY 157
DISADVANTAGES OF THE GROUND UP STRATEGY 158 THE ACQUISITION STRATEGY 158
ADVANTAGES OF THE ACQUISITION STRATEGY 159 DISADVANTAGES OF THE
ACQUISITION STRATEGY 159 READING: THE EAST INDIA COMPANY 160 CASE STUDY:
MANNESMANN / VODAFONE 172 JOINT VENTURES 178 ADVANTAGES OF JOINT
VENTURES 178 DISADVANTAGES OF JOINT VENTURES 179 CASE STUDY: MILKPAK
LIMITED 180 JOINT VENTURE PARTNERS 196 JOINT VENTURE NEGOTIATIONS 199
STRATEGIC ALLIANCES 203 INTERNATIONA] CORPORATE COOPERATION 203 EXAMPLE:
STAR ALLIANCE - "THE WAY THE EARTH CONNECTS" P 73 ) 204 BENEFITS OF
STRATEGIC ALLIANCES 207 EASE OF MARKET ENTRY 207 SHARED RISK , 207
SHARED KNOWLEDGE AND EXPERTISE - 208 SYNERGY AND COMPETITIVE ADVANTAGE
208 SCOPE OF ALLIANCES 209 COMPREHENSIVE ALLIANCES 209 FUNCTIONAL
ALLIANCES 209 IMPLEMENTATION OF STRATEGIC ALLIANCES , 211 SELECTION OF
PARTNERS 211 ALLIANCE STRUCTURE 213 FORM OF OWNERSHIP 214 PUBLIC PRIVATE
VENTURE 215 15 MARKET ENTRY STRATEGIES JOINT MANAGEMENT CONSIDERATIONS
216 SHARED MANAGEMENT AGREEMENT 216 ASSIGNED AGREEMENT 216 DELEGATED
ARRANGEMENT 216 PITFALLS OF STRATEGIC ALLIANCES 217 INCOMPATIBILITY OF
PARTNERS 217 ACCESS TO INFORMATION 218 CONFLICT OVER DISTRIBUTING
EARNINGS 218 LOSS OF AUTONOMY 218 CHANGING CIRCUMSTANCES , 219 CASE
STUDY: FREEMOVE 220 CASE STUDY: BUDWEISER IN JAPAN 250 CHAPTER 4: THE
INFLUENCE OF CULTURE ON MARKET ENTRIES 285 INDIVIDUAL BEHAVIOUR IN
INTERNATIONAL BUSINESSES 285 CULTURE 285 HIGH AND LOW CONTEXT 286 HIGH
CONTEXT CULTURES 287 LOW CONTEXT CULTURES 288 PROBLEMS BETWEEN HIGH AND
LOW CONTEXT CULTURES 288 THE PERCEPTION OF SPACE BETWEEN CULTURES 289
PROBLEMS THAT CAN ARISE BECAUSE OF DIFFERENCES IN SPACE 290 THE
PERCEPTION OF TIME BETWEEN CULTURES 290 MONOCHROME TIME 291 POLYCHRONIC
TIME 291 APPOINTMENTS AND MEETINGS 292 THE IMPORTANCE OF PRINT MEDIA 293
PROBLEMS THAT CAN ARISE BETWEEN POLYCHRONIC AND MONOCHRONIC CULTURES 293
POWER DISTANCE 295 UNCERTAINTY AVOIDANCE 299 16 MARKET ENTRY STRATEGIES
INDIVIDUALISM AND COLLECTIVISM 303 MASCULINITY AND FEMININITY , 308
LONG-VERSUS SHORT-TERM-ORIENTATION 312 CONCLUSION 314 INTERNATIONAL
ENCOUNTERS AND IMPORTANT CONSIDERATIONS 316 THE LANGUAGE 316 CULTURE
SHOCK , 318 NEGOTIATIONS 320 INTERNATIONA] ACQUISITIONS, MERGERS, AND
JOINT VENTURES 320 ETHICS AND SOCIAL RESPONSIBILITY IN INTERNATIONAL
BUSINESS 324 COUNTRY PROFILES 331 AUSTRALIA 331 CHINA , 335 FRANCE 343
GERMANY 349 HONG KONG 355 HUNGARY 361 INDIA 367 JAPAN 375 MEXICO 383
SINGAPORE 389 USA 397 RECOMMENDED READING LIST , 403 WORKS CITED 405 17 |
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| index_date | 2024-07-02T20:14:43Z |
| indexdate | 2024-07-20T09:35:29Z |
| institution | BVB |
| isbn | 9783981216295 9783981216202 3981216296 |
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| spelling | Lymbersky, Christoph Verfasser (DE-588)135840392 aut Market entry strategies text, cases and readings in market entry management Christoph Lymbersky 1. ed., internat. ed. Hamburg Management Laboratory Press 2008 424 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Markteintrittsstrategie swd text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3068878&prov=M&dok_var=1&dok_ext=htm Inhaltstext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016403516&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lymbersky, Christoph Market entry strategies text, cases and readings in market entry management Markteintrittsstrategie swd |
| title | Market entry strategies text, cases and readings in market entry management |
| title_auth | Market entry strategies text, cases and readings in market entry management |
| title_exact_search | Market entry strategies text, cases and readings in market entry management |
| title_exact_search_txtP | Market entry strategies text, cases and readings in market entry management |
| title_full | Market entry strategies text, cases and readings in market entry management Christoph Lymbersky |
| title_fullStr | Market entry strategies text, cases and readings in market entry management Christoph Lymbersky |
| title_full_unstemmed | Market entry strategies text, cases and readings in market entry management Christoph Lymbersky |
| title_short | Market entry strategies |
| title_sort | market entry strategies text cases and readings in market entry management |
| title_sub | text, cases and readings in market entry management |
| topic | Markteintrittsstrategie swd |
| topic_facet | Markteintrittsstrategie |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3068878&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016403516&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT lymberskychristoph marketentrystrategiestextcasesandreadingsinmarketentrymanagement |