eTourism case studies: management and marketing issues
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2008
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XL, 463 S. Ill., graph. Darst. |
| ISBN: | 9780750686679 |
Internformat
MARC
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| 245 | 1 | 0 | |a eTourism case studies |b management and marketing issues |c ed. by Roman Egger ... |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier |c 2008 | |
| 300 | |a XL, 463 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804137502695489536 |
|---|---|
| adam_text | Contents
List of figures
ix
List of tables
xii
Editors
xiii
Contributors
xv
Preface
xxxvii
Preamble and acknowledgements
xxxix
Introduction
1
Roman Egger and Dimitrios Buhalis
Part One Hospitality
5
Roman Egger and Dimitrios Buhalis
Case
1
Intercontinental Hotel Group: dealing with online
intermediaries
15
Peter O Connor
Case
2
Intercontinental Hotel Group: managing inventory with
HOLIDEX PLUS
23
Rosanna Leung and Rob Law
Case
3
Sino
Group of Hotels: handling multi-property operations
30
Rosanna Leung and Rob Law
Case
4
Omena Hotels: technology towards operational efficiency
37
Bill Anckar
Case
5
Carnival City: valuating guests in the gaming industry
48
Cyril Francis
Case
6
Hotel Sallerhof
:
innovations in interaction
56
Roman Egger and Leonhard
Wörndl
Case
7
Emmantina and Palmyra Beach Hotels: distribution for
independent hotels
65
Konstantina Kaldis
and Emmanouil Kaldis
vi
Contents
Case
8
Orbis
On Line: Internet Distribution Strategies for a Regional
Hotel Group
74
Mirosław Nalazek
Part Two Intermediaries
83
Dimitrios Buhalis and Roman Egger
Case
9
Lastminute.com: from reservation system to lifestyle portal
89
Dimitrios Buhalis and
Senem
Yazici-Malkoclar
Case
10
Wotif .com: last-minute selling of distressed accommodation
inventory
102
Paul Weeks and Charles Tee
Case
11
A2Z Professional Travel Ltd: online travel agency in Thailand
110
Pongsak Hoontrakul and Sunil Sahadev
Case
12
ITWG: increasing intermediated flows
121
ImmacolataVellecco and Maria ImmacolataSimeon
Case
13
Incoming partners: integrating operations
128
Rodolfo Baggio
Case
14
SideStep: travel meta-search engine
137
Young A Park and
Ulrike Gretzel
Case
15
HolidayCheck: rendering holiday impressions
145
Axel fockwer and
Constanze
Russ-Mohl
Case
16
TUI:
integrating destination information
153
Alexis Papathanassis
Case
17
Cultuzz: managing eBay as a distribution channel
164
Michael Fux
Part Three Destinations
175
Dimttrios Buhalis and Roman Egger
Case
18
VisitBritain: satisfying the online market dynamics
181
Cathy Guthrie
Case
19
Spain.info:
towards stakeholder network
190
Oriol
Miralbell, Esther
Pérez
Morteli
and
Marta Viu
Case
20
BonjourQuebec.com: a Vision, a Strategy, a Brand
200
François Bédard
and Marie Claire Louillet
Case
21
The Province of Rimini: communicating with the customer
213
Rodolfo
Baggio
Contents
vii
Case
22
Tanzania:
extending eTourism tools utilization
224
Faustin Kamuzora
Case
23
Tiscover: destination management system pioneer
233
Karsten Kärcher
and Philip Alford
Case
24
Feratei
Media Technologies: providing DMS technology
243
Markus Schröcksnadel
Case
25
Destimation.com: online solutions for destination
management companies
252
Andrey Glazoy,
Ola Kastensson
and Jamie Murphy
Part Four Transportation
263
Ditnitrios Buhalis and Roman Egger
Case
26
British Airways: customer enabled interactivity
269
Marianna Zöge
and Dimitrios Buhalis
Case
27
Kulula.com: low-cost carrier and ICTs
282
Berendien Lubbe
Case
28
Finnair: innovating interactivity
293
Sanna Andersson
Case
29
Enterprise Rent-A-Car: mainstreaming distribution
304
Florian
M.
Hummel
Case
30
Lufthansa Systems: dynamic pricing
310
Robert Goecke,
Harald
Heichele and
Dieter Westermann
Part Five Information communication technology systems
327
Roman Egger and Dimitrios Buhalis
Case
31
eCTRL solutions: Trip@dvice technology
333
Francesco
Ricci
and
Adriano Venturini
Case
32
The green card (Targeta Verda): a tourist card for the
Balearic Islands
342
Antonio Guevara and Jose L.
Caro
Case
33
CheckEffect: Benchmarking
е
-Marketing
performance
350
Roman Egger and Michael
Mrázek
Case
34
TAI
(Day Trip Indicator): measuring value added in the
tourism sector
361
Klemens
Waldhör,
Claudia Freidl, Alexander Rind and
Kathrin Ecker
viii Contents
Case
35
Tourism Technology: travel wholesale management
system
372
Ian McDonnell
Case
36
Digital Tourism Assistant: enquiry management solution
for destinations
382
Roland Dessovic and Roman Egger
Case
37
Amadeus:
Evolution of GDS
391
Patrick S.
Merten
and Irene Piintener
Case
38
Amadeus:
global distribution system s new paradigm
399
Joan Miquel
Gomis
and
Francese
González-Reverte
Case
39
Pegasus Solutions: providing interconnectivity
407
Rainer Gruber
Part Six Mobile systems
417
Roman Egger and Dimitrios Buhalis
Case
40
Rivertale:
mobile services for cruise ships
427
Astrid
Ch.
Dickinger and Andreas H.
Zins
Case
41
LOVO:
the mobile lifestyle assistant
435
Roland
Fleischhacker
Case
42
Aladdin: a mobile destination management solution for
incoming agencies
445
Frank
Schröder
Epilogue: The eTourism Future
459
Roman Egger and Dimitrios Buhalis
Index
465
|
| adam_txt |
Contents
List of figures
ix
List of tables
xii
Editors
xiii
Contributors
xv
Preface
xxxvii
Preamble and acknowledgements
xxxix
Introduction
1
Roman Egger and Dimitrios Buhalis
Part One Hospitality
5
Roman Egger and Dimitrios Buhalis
Case
1
Intercontinental Hotel Group: dealing with online
intermediaries
15
Peter O'Connor
Case
2
Intercontinental Hotel Group: managing inventory with
HOLIDEX PLUS
23
Rosanna Leung and Rob Law
Case
3
Sino
Group of Hotels: handling multi-property operations
30
Rosanna Leung and Rob Law
Case
4
Omena Hotels: technology towards operational efficiency
37
Bill Anckar
Case
5
Carnival City: valuating guests in the gaming industry
48
Cyril Francis
Case
6
Hotel Sallerhof
:
innovations in interaction
56
Roman Egger and Leonhard
Wörndl
Case
7
'Emmantina' and 'Palmyra Beach' Hotels: distribution for
independent hotels
65
Konstantina Kaldis
and Emmanouil Kaldis
vi
Contents
Case
8
Orbis
On Line: Internet Distribution Strategies for a Regional
Hotel Group
74
Mirosław Nalazek
Part Two Intermediaries
83
Dimitrios Buhalis and Roman Egger
Case
9
Lastminute.com: from reservation system to lifestyle portal
89
Dimitrios Buhalis and
Senem
Yazici-Malkoclar
Case
10
Wotif .com: last-minute selling of distressed accommodation
inventory
102
Paul Weeks and Charles Tee
Case
11
A2Z Professional Travel Ltd: online travel agency in Thailand
110
Pongsak Hoontrakul and Sunil Sahadev
Case
12
ITWG: increasing intermediated flows
121
ImmacolataVellecco and Maria ImmacolataSimeon
Case
13
Incoming partners: integrating operations
128
Rodolfo Baggio
Case
14
SideStep: travel meta-search engine
137
Young A Park and
Ulrike Gretzel
Case
15
HolidayCheck: rendering holiday impressions
145
Axel fockwer and
Constanze
Russ-Mohl
Case
16
TUI:
integrating destination information
153
Alexis Papathanassis
Case
17
Cultuzz: managing eBay as a distribution channel
164
Michael Fux
Part Three Destinations
175
Dimttrios Buhalis and Roman Egger
Case
18
VisitBritain: satisfying the online market dynamics
181
Cathy Guthrie
Case
19
Spain.info:
towards stakeholder network
190
Oriol
Miralbell, Esther
Pérez
Morteli
and
Marta Viu
Case
20
BonjourQuebec.com: a Vision, a Strategy, a Brand
200
François Bédard
and Marie Claire Louillet
Case
21
The Province of Rimini: communicating with the customer
213
Rodolfo
Baggio
Contents
vii
Case
22
Tanzania:
extending eTourism tools utilization
224
Faustin Kamuzora
Case
23
Tiscover: destination management system pioneer
233
Karsten Kärcher
and Philip Alford
Case
24
Feratei
Media Technologies: providing DMS technology
243
Markus Schröcksnadel
Case
25
Destimation.com: online solutions for destination
management companies
252
Andrey Glazoy,
Ola Kastensson
and Jamie Murphy
Part Four Transportation
263
Ditnitrios Buhalis and Roman Egger
Case
26
British Airways: customer enabled interactivity
269
Marianna Zöge
and Dimitrios Buhalis
Case
27
Kulula.com: low-cost carrier and ICTs
282
Berendien Lubbe
Case
28
Finnair: innovating interactivity
293
Sanna Andersson
Case
29
Enterprise Rent-A-Car: mainstreaming distribution
304
Florian
M.
Hummel
Case
30
Lufthansa Systems: dynamic pricing
310
Robert Goecke,
Harald
Heichele and
Dieter Westermann
Part Five Information communication technology systems
327
Roman Egger and Dimitrios Buhalis
Case
31
eCTRL solutions: Trip@dvice technology
333
Francesco
Ricci
and
Adriano Venturini
Case
32
The green card (Targeta Verda): a tourist card for the
Balearic Islands
342
Antonio Guevara and Jose L.
Caro
Case
33
CheckEffect: Benchmarking
е
-Marketing
performance
350
Roman Egger and Michael
Mrázek
Case
34
TAI
(Day Trip Indicator): measuring value added in the
tourism sector
361
Klemens
Waldhör,
Claudia Freidl, Alexander Rind and
Kathrin Ecker
viii Contents
Case
35
Tourism Technology: travel wholesale management
system
372
Ian McDonnell
Case
36
Digital Tourism Assistant: enquiry management solution
for destinations
382
Roland Dessovic and Roman Egger
Case
37
Amadeus:
Evolution of GDS
391
Patrick S.
Merten
and Irene Piintener
Case
38
Amadeus:
global distribution system's new paradigm
399
Joan Miquel
Gomis
and
Francese
González-Reverte
Case
39
Pegasus Solutions: providing interconnectivity
407
Rainer Gruber
Part Six Mobile systems
417
Roman Egger and Dimitrios Buhalis
Case
40
Rivertale:
mobile services for cruise ships
427
Astrid
Ch.
Dickinger and Andreas H.
Zins
Case
41
LOVO:
the mobile lifestyle assistant
435
Roland
Fleischhacker
Case
42
Aladdin: a mobile destination management solution for
incoming agencies
445
Frank
Schröder
Epilogue: The eTourism Future
459
Roman Egger and Dimitrios Buhalis
Index
465 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T20:14:37Z |
| indexdate | 2024-07-09T21:13:19Z |
| institution | BVB |
| isbn | 9780750686679 |
| language | English |
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| title | eTourism case studies management and marketing issues |
| title_auth | eTourism case studies management and marketing issues |
| title_exact_search | eTourism case studies management and marketing issues |
| title_exact_search_txtP | eTourism case studies management and marketing issues |
| title_full | eTourism case studies management and marketing issues ed. by Roman Egger ... |
| title_fullStr | eTourism case studies management and marketing issues ed. by Roman Egger ... |
| title_full_unstemmed | eTourism case studies management and marketing issues ed. by Roman Egger ... |
| title_short | eTourism case studies |
| title_sort | etourism case studies management and marketing issues |
| title_sub | management and marketing issues |
| topic | Informationstechnik (DE-588)4026926-7 gnd Tourismus (DE-588)4018406-7 gnd |
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