Integrated advertising, promotion and marketing communications:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2007
|
| Ausgabe: | 3rd ed., Pearson internat. ed. |
| Schlagworte: | |
| Beschreibung: | Erscheint: März 2006 |
| Beschreibung: | XXIII, 515 p. Ill., graph. Darst. |
| ISBN: | 0132382091 0131866222 |
Internformat
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| 246 | 1 | 3 | |a Integrated advertising, promotion, and marketing communications |
| 250 | |a 3rd ed., Pearson internat. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson Prentice Hall |c 2007 | |
| 300 | |a XXIII, 515 p. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804137491971702784 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Clow, Kenneth E. |
| author_facet | Clow, Kenneth E. |
| author_role | aut |
| author_sort | Clow, Kenneth E. |
| author_variant | k e c ke kec |
| building | Verbundindex |
| bvnumber | BV023210381 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)61448283 (DE-599)BVBBV023210381 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3rd ed., Pearson internat. ed. |
| format | Book |
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| id | DE-604.BV023210381 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:11:46Z |
| indexdate | 2024-07-09T21:13:09Z |
| institution | BVB |
| isbn | 0132382091 0131866222 |
| language | English |
| lccn | 2005053527 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016396455 |
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| owner_facet | DE-188 |
| physical | XXIII, 515 p. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Pearson Prentice Hall |
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| spelling | Clow, Kenneth E. Verfasser aut Integrated advertising, promotion and marketing communications Kenneth E. Clow, Donald Baack Integrated advertising, promotion, and marketing communications 3rd ed., Pearson internat. ed. Upper Saddle River, NJ Pearson Prentice Hall 2007 XXIII, 515 p. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Erscheint: März 2006 Reclame gtt Communication in marketing Advertising Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s Integriertes Management (DE-588)4346301-0 s DE-188 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Baack, Donald Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Clow, Kenneth E. Integrated advertising, promotion and marketing communications Reclame gtt Communication in marketing Advertising Integriertes Management (DE-588)4346301-0 gnd Marktkommunikation (DE-588)4131075-5 gnd Werbung (DE-588)4065541-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Sales-promotion (DE-588)4076968-9 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4346301-0 (DE-588)4131075-5 (DE-588)4065541-6 (DE-588)4168907-0 (DE-588)4076968-9 (DE-588)4061963-1 (DE-588)4123623-3 |
| title | Integrated advertising, promotion and marketing communications |
| title_alt | Integrated advertising, promotion, and marketing communications |
| title_auth | Integrated advertising, promotion and marketing communications |
| title_exact_search | Integrated advertising, promotion and marketing communications |
| title_exact_search_txtP | Integrated advertising, promotion and marketing communications |
| title_full | Integrated advertising, promotion and marketing communications Kenneth E. Clow, Donald Baack |
| title_fullStr | Integrated advertising, promotion and marketing communications Kenneth E. Clow, Donald Baack |
| title_full_unstemmed | Integrated advertising, promotion and marketing communications Kenneth E. Clow, Donald Baack |
| title_short | Integrated advertising, promotion and marketing communications |
| title_sort | integrated advertising promotion and marketing communications |
| topic | Reclame gtt Communication in marketing Advertising Integriertes Management (DE-588)4346301-0 gnd Marktkommunikation (DE-588)4131075-5 gnd Werbung (DE-588)4065541-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Sales-promotion (DE-588)4076968-9 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Reclame Communication in marketing Advertising Integriertes Management Marktkommunikation Werbung Marketingmanagement Sales-promotion Unternehmen Lehrbuch |
| work_keys_str_mv | AT clowkennethe integratedadvertisingpromotionandmarketingcommunications AT baackdonald integratedadvertisingpromotionandmarketingcommunications |