Marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio
South-Western College Publ.
2004
|
| Ausgabe: | 7. ed. |
| Schlagworte: | |
| Beschreibung: | XXXVIII, 774 S. Ill., graph. Darst. CD-ROM (12 cm) |
| ISBN: | 0324147988 0324188188 |
Internformat
MARC
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| 100 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Cincinnati, Ohio |b South-Western College Publ. |c 2004 | |
| 300 | |a XXXVIII, 774 S. |b Ill., graph. Darst. |e CD-ROM (12 cm) | ||
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| 700 | 1 | |a Hair, Joseph F. |d 1944- |e Verfasser |0 (DE-588)135615828 |4 aut | |
| 700 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- |
| author_GND | (DE-588)137931328 (DE-588)135615828 (DE-588)128647450 |
| author_facet | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- |
| author_role | aut aut aut |
| author_sort | Lamb, Charles W. 1944- |
| author_variant | c w l cw cwl j f h jf jfh c d m cd cdm |
| building | Verbundindex |
| bvnumber | BV023208523 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)635100441 (DE-599)BVBBV023208523 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 7. ed. |
| format | Book |
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| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV023208523 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:11:05Z |
| indexdate | 2024-07-09T21:13:06Z |
| institution | BVB |
| isbn | 0324147988 0324188188 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016394631 |
| oclc_num | 635100441 |
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| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XXXVIII, 774 S. Ill., graph. Darst. CD-ROM (12 cm) |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | South-Western College Publ. |
| record_format | marc |
| spelling | Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel 7. ed. Cincinnati, Ohio South-Western College Publ. 2004 XXXVIII, 774 S. Ill., graph. Darst. CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_exact_search_txtP | Marketing |
| title_full | Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_fullStr | Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_full_unstemmed | Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Fallstudiensammlung |
| work_keys_str_mv | AT lambcharlesw marketing AT hairjosephf marketing AT mcdanielcarld marketing |