Marketing theory: 3 The impact of theory on representations of the consumer and the marketing organisation
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2008
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Sage library in marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | VI, 425 S. graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 cc4500 | ||
|---|---|---|---|
| 001 | BV023208362 | ||
| 003 | DE-604 | ||
| 005 | 20121214 | ||
| 007 | t | ||
| 008 | 080311s2008 xxud||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)635099193 | ||
| 035 | |a (DE-599)BVBBV023208362 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-355 |a DE-521 |a DE-703 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Marketing theory |n 3 |p The impact of theory on representations of the consumer and the marketing organisation |c ed. by Pauline Maclaran ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2008 | |
| 300 | |a VI, 425 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Sage library in marketing | |
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 700 | 1 | |a Maclaran, Pauline |d 1950- |0 (DE-588)138921539 |4 edt | |
| 773 | 0 | 8 | |w (DE-604)BV023208331 |g 3 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016394468&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016394468 | ||
Datensatz im Suchindex
| _version_ | 1804137488847994880 |
|---|---|
| adam_text | Contents
Volume
III
The Impact of Theory on Representations of the Consumer
and the Marketing Organisation
Section
5:
The Impact of Theory on Representations
of the Consumer
Behaviorism and Behavioral Decision Research
37.
Rational Behavior and Economic Behavior George
Katona
3
38.
Behavioral Decision Research: A Constructive Processing Perspective
John W. Payne, James R. Bettman and Eric J. Johnson
16
39.
Radical Behaviorism and Consumer Research: Theoretical Promise
and Empirical Problems Gordon R. Foxall
58
Consumer Culture Theoretics
40.
Studies in the New Consumer Behaviour Russell W. Belk
80
41.
Consumer Culture Theory (CCT)
:
Twenty Years of Research
Eric J. Arnould and Craig J. Thompson
115
42.
Consumer Culture and the Culture of Poverty: Implications for
Marketing Theory and Practice Ronald Paul Hill
141
Psycho-Neurological Perspectives
43.
Consumer Researchers: Take a Hike! Gerald Zaltman
162
44.
Losing Consciousness: Automatic Influences on Consumer
Judgment, Behavior, and Motivation John A. Bargh
173
Consumer Agency and Activism
45.
Marketplace Mythology and Discourses of Power
Craig J. Thompson
183
vi
Contents
46.
An Ecofeminist Analysis of Environmentally Sensitive Women
Using Qualitative Methodology: The Emancipatory Potential of
an Ecological Life Susan Dobscha and Julie L. Ozanne
213
Section
6:
The Impact of Theory on Representations
of the Marketing Organisation
Marketing s Function within the Firm
47.
Marketing, Strategic Planning and the Theory of the Firm
Paul
E
Anderson
243
48.
The Changing Role of Marketing in the Corporation
Frederick E. Webster, Jr.
263
49.
The Rediscovery of the Marketing Concept Frederick E. Webster, Jr.
290
50.
The Role of Marketing Christine Moorman and Roland T. Rust
305
The Market Orientated Firm
51.
What the Hell is Market Oriented ? Benson P. Shapiro
338
52.
Narver and Slater, Kohli and Jaworski and the Market Orientation
Construct: Integration and Internationalization
John W. Cadogan and Adamantios Diamantopoulos
346
Buyer and Seller Relationships
53.
Industrial Marketing: An Organizational Problem?
Håkan Håkansson
and
Claes Östberg
369
54.
Dyadic Business Relationships within a Business Network Context
James
С
Anderson,
Håkan Håkansson
and
Jan Johanson
383
55.
Blurring the Lines: Is there a Need to Rethink Industrial Marketing?
Yoram (Jerry) Wind
411
|
| adam_txt |
Contents
Volume
III
The Impact of Theory on Representations of the Consumer
and the Marketing Organisation
Section
5:
The Impact of Theory on Representations
of the Consumer
Behaviorism and Behavioral Decision Research
37.
Rational Behavior and Economic Behavior George
Katona
3
38.
Behavioral Decision Research: A Constructive Processing Perspective
John W. Payne, James R. Bettman and Eric J. Johnson
16
39.
Radical Behaviorism and Consumer Research: Theoretical Promise
and Empirical Problems Gordon R. Foxall
58
Consumer Culture Theoretics
40.
Studies in the New Consumer Behaviour Russell W. Belk
80
41.
Consumer Culture Theory (CCT)
:
Twenty Years of Research
Eric J. Arnould and Craig J. Thompson
115
42.
Consumer Culture and the Culture of Poverty: Implications for
Marketing Theory and Practice Ronald Paul Hill
141
Psycho-Neurological Perspectives
43.
Consumer Researchers: Take a Hike! Gerald Zaltman
162
44.
Losing Consciousness: Automatic Influences on Consumer
Judgment, Behavior, and Motivation John A. Bargh
173
Consumer Agency and Activism
45.
Marketplace Mythology and Discourses of Power
Craig J. Thompson
183
vi
Contents
46.
An Ecofeminist Analysis of Environmentally Sensitive Women
Using Qualitative Methodology: The Emancipatory Potential of
an Ecological Life Susan Dobscha and Julie L. Ozanne
213
Section
6:
The Impact of Theory on Representations
of the Marketing Organisation
Marketing's Function within the Firm
47.
Marketing, Strategic Planning and the Theory of the Firm
Paul
E
Anderson
243
48.
The Changing Role of Marketing in the Corporation
Frederick E. Webster, Jr.
263
49.
The Rediscovery of the Marketing Concept Frederick E. Webster, Jr.
290
50.
The Role of Marketing Christine Moorman and Roland T. Rust
305
The Market Orientated Firm
51.
What the Hell is 'Market Oriented'? Benson P. Shapiro
338
52.
Narver and Slater, Kohli and Jaworski and the Market Orientation
Construct: Integration and Internationalization
John W. Cadogan and Adamantios Diamantopoulos
346
Buyer and Seller Relationships
53.
Industrial Marketing: An Organizational Problem?
Håkan Håkansson
and
Claes Östberg
369
54.
Dyadic Business Relationships within a Business Network Context
James
С
Anderson,
Håkan Håkansson
and
Jan Johanson
383
55.
Blurring the Lines: Is there a Need to Rethink Industrial Marketing?
Yoram (Jerry) Wind
411 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author2 | Maclaran, Pauline 1950- |
| author2_role | edt |
| author2_variant | p m pm |
| author_GND | (DE-588)138921539 |
| author_facet | Maclaran, Pauline 1950- |
| building | Verbundindex |
| bvnumber | BV023208362 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)635099193 (DE-599)BVBBV023208362 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01292nam a2200325 cc4500</leader><controlfield tag="001">BV023208362</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20121214 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080311s2008 xxud||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)635099193</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023208362</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-703</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing theory</subfield><subfield code="n">3</subfield><subfield code="p">The impact of theory on representations of the consumer and the marketing organisation</subfield><subfield code="c">ed. by Pauline Maclaran ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles [u.a.]</subfield><subfield code="b">Sage</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 425 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Sage library in marketing</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Hier auch später erschienene, unveränderte Nachdrucke</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Maclaran, Pauline</subfield><subfield code="d">1950-</subfield><subfield code="0">(DE-588)138921539</subfield><subfield code="4">edt</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV023208331</subfield><subfield code="g">3</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016394468&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016394468</subfield></datafield></record></collection> |
| id | DE-604.BV023208362 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:11:02Z |
| indexdate | 2024-07-09T21:13:06Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016394468 |
| oclc_num | 635099193 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-521 DE-703 |
| owner_facet | DE-355 DE-BY-UBR DE-521 DE-703 |
| physical | VI, 425 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Sage |
| record_format | marc |
| series2 | Sage library in marketing |
| spelling | Marketing theory 3 The impact of theory on representations of the consumer and the marketing organisation ed. by Pauline Maclaran ... 1. publ. Los Angeles [u.a.] Sage 2008 VI, 425 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sage library in marketing Hier auch später erschienene, unveränderte Nachdrucke Maclaran, Pauline 1950- (DE-588)138921539 edt (DE-604)BV023208331 3 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016394468&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing theory |
| title | Marketing theory |
| title_auth | Marketing theory |
| title_exact_search | Marketing theory |
| title_exact_search_txtP | Marketing theory |
| title_full | Marketing theory 3 The impact of theory on representations of the consumer and the marketing organisation ed. by Pauline Maclaran ... |
| title_fullStr | Marketing theory 3 The impact of theory on representations of the consumer and the marketing organisation ed. by Pauline Maclaran ... |
| title_full_unstemmed | Marketing theory 3 The impact of theory on representations of the consumer and the marketing organisation ed. by Pauline Maclaran ... |
| title_short | Marketing theory |
| title_sort | marketing theory the impact of theory on representations of the consumer and the marketing organisation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016394468&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV023208331 |
| work_keys_str_mv | AT maclaranpauline marketingtheory3 |