Marketing theory: 1 The development of marketing theory and its philosophical underpinnings
Gespeichert in:
| Weitere Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2008
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Sage library in marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XXXVII, 373 S. graph. Darst. |
Internformat
MARC
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| 490 | 0 | |a Sage library in marketing | |
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Datensatz im Suchindex
| _version_ | 1804137488816537600 |
|---|---|
| adam_text | Contents
Appendix
of Sources
xi
Editors
Introduction:
Marketing
Theory
Pauline
Madarán,
Michael
Saren
and Mark Tadajewski
xvii
Volume I
The Development of Marketing Theory and its
Philosophical Underpinnings
Section
1 :
Historical Development of Marketing Theory
Development of Marketing Theory
1.
Development of Marketing Theory: Fifty Years of Progress
Paul D. Converse
3
2.
A History of Schools of Marketing Thought
Eric H. Shaw and D. G. Brian Jones
24
Emergence of Consumer Research
3.
Roots of Marketing and Consumer Research at the University of
Chicago Sidney J. Levy
65
4.
Remembering Motivation Research: Toward an Alternative
Genealogy of Interpretive Consumer Research Mark Tadajewski
79
Evolution of Market Research
5.
The Role of the Psychologist in Market and Advertising Research
Wallace H.
Wulfeck 115
6.
From Methods and Projects to Systems and Process: The Evolution
of Marketing Research Techniques David W. Stewart
122
vi
Contents
Broadening of the Marketing Concept
7.
Broadening the Concept of Marketing Philip
Kotler
and Sidney J. Levy
134
8.
Broadening the Concept of Marketing
-
Too Far David J. Luck
144
Section
2:
Philosophical Underpinnings of Theory
Marketing as Science
9.
Towards a Theory of Marketing Wroe Alderson and Reavis Cox
151
10.
Marketing, Scientific Progress, and Scientific Method
Paul
E
Anderson
170
11.
Art or Science?: Fifty Years of Marketing Debate Stephen Brown
194
Paradigm Debates
12.
The Tyranny of Paradigms: The Case for Paradigmatic Pluralism
in Marketing
Johan
Arndt 220
13.
Hunt versus Anderson: Round
16
Donncha Kavanagh
241
14.
Theoretical and Philosophical Implications of Postmodern Debates:
Some Challenges to Modern Marketing A Fuat
Firat
and
Nikhilesh Dholakia
257
Critical and Feminist Theory
15.
The Critical Imagination: Emancipatory Interests in Consumer
Research JeffB. Murray and Julie L. Ozanne
296
16.
Construing the Critical Imagination: Comments and Necessary
Diversions William P. Hetrick and Hector R. Lozada
323
17.
Feminist Thought: Implications for Consumer Research
Julia M. Bristor and Eileen FUcher
341
Volume II
Major Theoretical Debates and Contemporary Issues
in Marketing Theory
Section
3:
Major Theoretical Debates
Exchange Theory
18.
Marketing and Exchange Franklin S. Houston and
Jule
B. Gassenheimer
3
Contents
vii
19.
The Voice of the Consumer? : Speculations on the Limits to the
Marketing Analogy Robin Wensley
31
Products vs. Services
20.
Service-dominant Logic: Reactions, Reflections and Refinements
Robert
E
Lusch and Stephen L. Vargo
44
21.
Rationalizing Service Logic, or Understanding Services as
Experience? Sharon Schembri
51
Theory vs. Practice
22.
What is Marketing Knowledge? Stage I: Forms of Marketing
Knowledge John R. Rossiter
62
23.
From Marketing Knowledge to Marketing Principles Marie Uncles
79
Networks and Relationships
24.
A History of Network and Channels Thinking in Marketing in the
20th Century Ian Wilkinson
87
25.
From Marketing Mix to Relationship Marketing: Towards a
Paradigm Shift in Marketing Christian
Grönroos 135
26.
How Should Companies Interact in Business Networks?
Håkan Håkansson
and David Ford
162
Section
4:
Contemporary Issues
Rethinking Markets
27.
Markets, Market-Making and Marketing
Luts
Araújo
177
28.
Further Evolving the New Dominant Logic of Marketing:
From Services to the Social Construction of Markets
Lisa
Peñaloza
and Alladi Venkatesh
193
Social/Sustainable/Macromarketing
29.
Social Marketing: Its Definition and Domain Alan R. Andreasen
210
30.
The Critical Contribution of Social Marketing: Theory and
Application Gerard Hastings and Michael
Saren
223
31.
Sustainable Consumption and the Quality of Life:
A Macromarketing
Challenge to the Dominant Social Paradigm William Kilbourne,
Pierre McDonagh and Andrea Prothero
239
v¡¡¡
Contents
Marketing
Theory and Developing Economies
32.
Marketing and Development in Third World Contexts:
An Evaluation and Future Directions Annamma Joy and
Christopher A Ross
266
33.
Applicability of Marketing Concepts and Management Activities
in the Third World: An Empirical Investigation
Ishmael P. Akaah, Kofi Q. Dadzie and Edward A. Riordan
290
Electronic and Virtual Markets
34.
The Marketplace, Emerging Technology and Marketing Theory
George M. Zinkhan
306
35.
Marketing Strategy and the Internet: An Organizing Framework
P.
Rajan
Varadarajan and
Mânjit
S. Yadav
316
36.
Integrating E-commerce into Existing Export Marketing Theories:
A Contingency Model Munib Karavdic and Gary Gregory
344
Volume III
The Impact of Theory on Representations of the Consumer
and the Marketing Organisation
Section
5:
The Impact of Theory on Representations
of the Consumer
Behaviorism and Behavioral Decision Research
37.
Rational Behavior and Economic Behavior George
Katona
3
38.
Behavioral Decision Research: A Constructive Processing Perspective
John W. Payne, James R. Bettman and Eric J. Johnson
16
39.
Radical Behaviorism and Consumer Research: Theoretical Promise
and Empirical Problems Gordon R. Foxall
58
Consumer Culture Theoretics
40.
Studies in the New Consumer Behaviour Russell W. Belk
80
41.
Consumer Culture Theory (CCT)
:
Twenty Years of Research
Eric J. Arnould and Craig J. Thompson
115
42.
Consumer Culture and the Culture of Poverty: Implications for
Marketing Theory and Practice Ronald Paul Hill
141
Contents ix
Psycho-Neurological
Perspectives
43.
Consumer Researchers: Take a Hike! Gerald Zaltman
162
44.
Losing Consciousness: Automatic Influences on Consumer
Judgment, Behavior, and Motivation John A. Bargh
173
Consumer Agency and Activism
45.
Marketplace Mythology and Discourses of Power
Craig J. Thompson
183
46.
An Ecofeminist Analysis of Environmentally Sensitive Women
Using Qualitative Methodology: The Emancipatory Potential of
an Ecological Life Susan Dobscha and Julie L. Ozanne
213
Section
6:
The Impact of Theory on Representations
of the Marketing Organisation
Marketing s Function within the Firm
47.
Marketing, Strategic Planning and the Theory of the Firm
Paul F. Anderson
243
48.
The Changing Role of Marketing in the Corporation
Frederick E. Webster, Jr.
263
49.
The Rediscovery of the Marketing Concept Frederick E. Webster, Jr.
290
50.
The Role of Marketing Christine Moorman and Roland T. Rust
305
The Market Orientated Firm
51.
What the Hell is Market Oriented ? Benson P. Shapiro
338
52.
Narver and Slater, Kohli and Jaworski and the Market Orientation
Construct: Integration and Internationalization
John W. Cadogan and Adamantios Diamantopoulos
346
Buyer and Seller Relationships
53.
Industrial Marketing: An Organizational Problem?
Håkan Håkansson
and
Claes Östberg
369
54.
Dyadic Business Relationships within a Business Network Context
James C. Anderson,
Håkan Håkansson
and
Jan Johanson
383
55.
Blurring the lines: Is there
а
Need to Rethink Industrial Marketing?
Yoram (Jerry) Wind
411
|
| adam_txt |
Contents
Appendix
of Sources
xi
Editors'
Introduction:
Marketing
Theory
Pauline
Madarán,
Michael
Saren
and Mark Tadajewski
xvii
Volume I
The Development of Marketing Theory and its
Philosophical Underpinnings
Section
1 :
Historical Development of Marketing Theory
Development of Marketing Theory
1.
Development of Marketing Theory: Fifty Years of Progress
Paul D. Converse
3
2.
A History of Schools of Marketing Thought
Eric H. Shaw and D. G. Brian Jones
24
Emergence of Consumer Research
3.
Roots of Marketing and Consumer Research at the University of
Chicago Sidney J. Levy
65
4.
Remembering Motivation Research: Toward an Alternative
Genealogy of Interpretive Consumer Research Mark Tadajewski
79
Evolution of Market Research
5.
The Role of the Psychologist in Market and Advertising Research
Wallace H.
Wulfeck 115
6.
From Methods and Projects to Systems and Process: The Evolution
of Marketing Research Techniques David W. Stewart
122
vi
Contents
Broadening of the Marketing Concept
7.
Broadening the Concept of Marketing Philip
Kotler
and Sidney J. Levy
134
8.
Broadening the Concept of Marketing
-
Too Far David J. Luck
144
Section
2:
Philosophical Underpinnings of Theory
Marketing as Science
9.
Towards a Theory of Marketing Wroe Alderson and Reavis Cox
151
10.
Marketing, Scientific Progress, and Scientific Method
Paul
E
Anderson
170
11.
Art or Science?: Fifty Years of Marketing Debate Stephen Brown
194
Paradigm Debates
12.
The Tyranny of Paradigms: The Case for Paradigmatic Pluralism
in Marketing
Johan
Arndt 220
13.
Hunt versus Anderson: Round
16
Donncha Kavanagh
241
14.
Theoretical and Philosophical Implications of Postmodern Debates:
Some Challenges to Modern Marketing A Fuat
Firat
and
Nikhilesh Dholakia
257
Critical and Feminist Theory
15.
The Critical Imagination: Emancipatory Interests in Consumer
Research JeffB. Murray and Julie L. Ozanne
296
16.
Construing the Critical Imagination: Comments and Necessary
Diversions William P. Hetrick and Hector R. Lozada
323
17.
Feminist Thought: Implications for Consumer Research
Julia M. Bristor and Eileen FUcher
341
Volume II
Major Theoretical Debates and Contemporary Issues
in Marketing Theory
Section
3:
Major Theoretical Debates
Exchange Theory
18.
Marketing and Exchange Franklin S. Houston and
Jule
B. Gassenheimer
3
Contents
vii
19.
"The Voice of the Consumer?": Speculations on the Limits to the
Marketing Analogy Robin Wensley
31
Products vs. Services
20.
Service-dominant Logic: Reactions, Reflections and Refinements
Robert
E
Lusch and Stephen L. Vargo
44
21.
Rationalizing Service Logic, or Understanding Services as
Experience? Sharon Schembri
51
Theory vs. Practice
22.
What is Marketing Knowledge? Stage I: Forms of Marketing
Knowledge John R. Rossiter
62
23.
From Marketing Knowledge to Marketing Principles Marie Uncles
79
Networks and Relationships
24.
A History of Network and Channels Thinking in Marketing in the
20th Century Ian Wilkinson
87
25.
From Marketing Mix to Relationship Marketing: Towards a
Paradigm Shift in Marketing Christian
Grönroos 135
26.
How Should Companies Interact in Business Networks?
Håkan Håkansson
and David Ford
162
Section
4:
Contemporary Issues
Rethinking Markets
27.
Markets, Market-Making and Marketing
Luts
Araújo
177
28.
Further Evolving the New Dominant Logic of Marketing:
From Services to the Social Construction of Markets
Lisa
Peñaloza
and Alladi Venkatesh
193
Social/Sustainable/Macromarketing
29.
Social Marketing: Its Definition and Domain Alan R. Andreasen
210
30.
The Critical Contribution of Social Marketing: Theory and
Application Gerard Hastings and Michael
Saren
223
31.
Sustainable Consumption and the Quality of Life:
A Macromarketing
Challenge to the Dominant Social Paradigm William Kilbourne,
Pierre McDonagh and Andrea Prothero
239
v¡¡¡
Contents
Marketing
Theory and Developing Economies
32.
Marketing and Development in Third World Contexts:
An Evaluation and Future Directions Annamma Joy and
Christopher A Ross
266
33.
Applicability of Marketing Concepts and Management Activities
in the Third World: An Empirical Investigation
Ishmael P. Akaah, Kofi Q. Dadzie and Edward A. Riordan
290
Electronic and Virtual Markets
34.
The Marketplace, Emerging Technology and Marketing Theory
George M. Zinkhan
306
35.
Marketing Strategy and the Internet: An Organizing Framework
P.
Rajan
Varadarajan and
Mânjit
S. Yadav
316
36.
Integrating E-commerce into Existing Export Marketing Theories:
A Contingency Model Munib Karavdic and Gary Gregory
344
Volume III
The Impact of Theory on Representations of the Consumer
and the Marketing Organisation
Section
5:
The Impact of Theory on Representations
of the Consumer
Behaviorism and Behavioral Decision Research
37.
Rational Behavior and Economic Behavior George
Katona
3
38.
Behavioral Decision Research: A Constructive Processing Perspective
John W. Payne, James R. Bettman and Eric J. Johnson
16
39.
Radical Behaviorism and Consumer Research: Theoretical Promise
and Empirical Problems Gordon R. Foxall
58
Consumer Culture Theoretics
40.
Studies in the New Consumer Behaviour Russell W. Belk
80
41.
Consumer Culture Theory (CCT)
:
Twenty Years of Research
Eric J. Arnould and Craig J. Thompson
115
42.
Consumer Culture and the Culture of Poverty: Implications for
Marketing Theory and Practice Ronald Paul Hill
141
Contents ix
Psycho-Neurological
Perspectives
43.
Consumer Researchers: Take a Hike! Gerald Zaltman
162
44.
Losing Consciousness: Automatic Influences on Consumer
Judgment, Behavior, and Motivation John A. Bargh
173
Consumer Agency and Activism
45.
Marketplace Mythology and Discourses of Power
Craig J. Thompson
183
46.
An Ecofeminist Analysis of Environmentally Sensitive Women
Using Qualitative Methodology: The Emancipatory Potential of
an Ecological Life Susan Dobscha and Julie L. Ozanne
213
Section
6:
The Impact of Theory on Representations
of the Marketing Organisation
Marketing's Function within the Firm
47.
Marketing, Strategic Planning and the Theory of the Firm
Paul F. Anderson
243
48.
The Changing Role of Marketing in the Corporation
Frederick E. Webster, Jr.
263
49.
The Rediscovery of the Marketing Concept Frederick E. Webster, Jr.
290
50.
The Role of Marketing Christine Moorman and Roland T. Rust
305
The Market Orientated Firm
51.
What the Hell is 'Market Oriented'? Benson P. Shapiro
338
52.
Narver and Slater, Kohli and Jaworski and the Market Orientation
Construct: Integration and Internationalization
John W. Cadogan and Adamantios Diamantopoulos
346
Buyer and Seller Relationships
53.
Industrial Marketing: An Organizational Problem?
Håkan Håkansson
and
Claes Östberg
369
54.
Dyadic Business Relationships within a Business Network Context
James C. Anderson,
Håkan Håkansson
and
Jan Johanson
383
55.
Blurring the lines: Is there
а
Need to Rethink Industrial Marketing?
Yoram (Jerry) Wind
411 |
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| spelling | Marketing theory 1 The development of marketing theory and its philosophical underpinnings ed. by Pauline Maclaran ... 1. publ. Los Angeles [u.a.] Sage 2008 XXXVII, 373 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sage library in marketing Hier auch später erschienene, unveränderte Nachdrucke Maclaran, Pauline 1950- (DE-588)138921539 edt (DE-604)BV023208331 1 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016394456&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing theory |
| title | Marketing theory |
| title_auth | Marketing theory |
| title_exact_search | Marketing theory |
| title_exact_search_txtP | Marketing theory |
| title_full | Marketing theory 1 The development of marketing theory and its philosophical underpinnings ed. by Pauline Maclaran ... |
| title_fullStr | Marketing theory 1 The development of marketing theory and its philosophical underpinnings ed. by Pauline Maclaran ... |
| title_full_unstemmed | Marketing theory 1 The development of marketing theory and its philosophical underpinnings ed. by Pauline Maclaran ... |
| title_short | Marketing theory |
| title_sort | marketing theory the development of marketing theory and its philosophical underpinnings |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016394456&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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