Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV023205986 | ||
| 003 | DE-604 | ||
| 005 | 20080708 | ||
| 007 | t | ||
| 008 | 080310s2007 ad|| |||| 00||| fre d | ||
| 020 | |a 9782200352943 |9 978-2-200-35294-3 | ||
| 035 | |a (OCoLC)428250959 | ||
| 035 | |a (DE-599)BVBBV023205986 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a fre | |
| 049 | |a DE-29 |a DE-11 | ||
| 082 | 1 | |a 659.101 4 |2 22 | |
| 084 | |a AP 17480 |0 (DE-625)7020: |2 rvk | ||
| 100 | 1 | |a Adam, Jean-Michel |d 1947- |e Verfasser |0 (DE-588)134179676 |4 aut | |
| 245 | 1 | 0 | |a L' argumentation publicitaire |b rhétorique de l'éloge et de la persuasion |c Jean-Michel Adam ; Marc Bonhomme |
| 264 | 1 | |a [Paris] |b Colin |c 2007 | |
| 300 | |a 238 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Cursus | |
| 650 | 7 | |a Analyse du discours |2 ram | |
| 650 | 7 | |a Communication visuelle |2 ram | |
| 650 | 7 | |a Langage publicitaire |2 ram | |
| 650 | 0 | 7 | |a Rhetorik |0 (DE-588)4076704-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 0 | 1 | |a Beeinflussung |0 (DE-588)4005203-5 |D s |
| 689 | 0 | 2 | |a Rhetorik |0 (DE-588)4076704-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Bonhomme, Marc |e Verfasser |0 (DE-588)111323835 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016392139 | ||
Datensatz im Suchindex
| _version_ | 1804137485175881728 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Adam, Jean-Michel 1947- Bonhomme, Marc |
| author_GND | (DE-588)134179676 (DE-588)111323835 |
| author_facet | Adam, Jean-Michel 1947- Bonhomme, Marc |
| author_role | aut aut |
| author_sort | Adam, Jean-Michel 1947- |
| author_variant | j m a jma m b mb |
| building | Verbundindex |
| bvnumber | BV023205986 |
| classification_rvk | AP 17480 |
| ctrlnum | (OCoLC)428250959 (DE-599)BVBBV023205986 |
| dewey-full | 659.1014 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101 4 |
| dewey-search | 659.101 4 |
| dewey-sort | 3659.101 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01450nam a2200421 c 4500</leader><controlfield tag="001">BV023205986</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080708 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080310s2007 ad|| |||| 00||| fre d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9782200352943</subfield><subfield code="9">978-2-200-35294-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)428250959</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023205986</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">fre</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="1" ind2=" "><subfield code="a">659.101 4</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17480</subfield><subfield code="0">(DE-625)7020:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Adam, Jean-Michel</subfield><subfield code="d">1947-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)134179676</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">L' argumentation publicitaire</subfield><subfield code="b">rhétorique de l'éloge et de la persuasion</subfield><subfield code="c">Jean-Michel Adam ; Marc Bonhomme</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Paris]</subfield><subfield code="b">Colin</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">238 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Cursus</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Analyse du discours</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Communication visuelle</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Langage publicitaire</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Rhetorik</subfield><subfield code="0">(DE-588)4076704-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beeinflussung</subfield><subfield code="0">(DE-588)4005203-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Beeinflussung</subfield><subfield code="0">(DE-588)4005203-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Rhetorik</subfield><subfield code="0">(DE-588)4076704-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bonhomme, Marc</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)111323835</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016392139</subfield></datafield></record></collection> |
| id | DE-604.BV023205986 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:10:02Z |
| indexdate | 2024-07-09T21:13:02Z |
| institution | BVB |
| isbn | 9782200352943 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016392139 |
| oclc_num | 428250959 |
| open_access_boolean | |
| owner | DE-29 DE-11 |
| owner_facet | DE-29 DE-11 |
| physical | 238 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Colin |
| record_format | marc |
| series2 | Cursus |
| spelling | Adam, Jean-Michel 1947- Verfasser (DE-588)134179676 aut L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme [Paris] Colin 2007 238 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Cursus Analyse du discours ram Communication visuelle ram Langage publicitaire ram Rhetorik (DE-588)4076704-8 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 s Beeinflussung (DE-588)4005203-5 s Rhetorik (DE-588)4076704-8 s DE-604 Bonhomme, Marc Verfasser (DE-588)111323835 aut |
| spellingShingle | Adam, Jean-Michel 1947- Bonhomme, Marc L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Analyse du discours ram Communication visuelle ram Langage publicitaire ram Rhetorik (DE-588)4076704-8 gnd Beeinflussung (DE-588)4005203-5 gnd Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4076704-8 (DE-588)4005203-5 (DE-588)4065535-0 |
| title | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion |
| title_auth | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion |
| title_exact_search | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion |
| title_exact_search_txtP | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion |
| title_full | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme |
| title_fullStr | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme |
| title_full_unstemmed | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme |
| title_short | L' argumentation publicitaire |
| title_sort | l argumentation publicitaire rhetorique de l eloge et de la persuasion |
| title_sub | rhétorique de l'éloge et de la persuasion |
| topic | Analyse du discours ram Communication visuelle ram Langage publicitaire ram Rhetorik (DE-588)4076704-8 gnd Beeinflussung (DE-588)4005203-5 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Analyse du discours Communication visuelle Langage publicitaire Rhetorik Beeinflussung Werbesprache |
| work_keys_str_mv | AT adamjeanmichel largumentationpublicitairerhetoriquedelelogeetdelapersuasion AT bonhommemarc largumentationpublicitairerhetoriquedelelogeetdelapersuasion |