Applied mass communication theory: a guide for media practitioners
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Pearson, Allyn and Bacon
[20]08
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XV, 291 S. |
| ISBN: | 0205548733 9780205548736 |
Internformat
MARC
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| 245 | 1 | 0 | |a Applied mass communication theory |b a guide for media practitioners |c John Rosenberry ; Lauren A. Vicker |
| 264 | 1 | |a Boston [u.a.] |b Pearson, Allyn and Bacon |c [20]08 | |
| 300 | |a XV, 291 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Philosophie | |
| 650 | 4 | |a Mass media |x Research | |
| 650 | 4 | |a Mass media |x Philosophy | |
| 650 | 0 | 7 | |a Massenkommunikation |0 (DE-588)4037875-5 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Theorie |0 (DE-588)4059787-8 |D s |
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| 689 | 1 | 0 | |a Massenmedien |0 (DE-588)4037877-9 |D s |
| 689 | 1 | 1 | |a Theorie |0 (DE-588)4059787-8 |D s |
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| 700 | 1 | |a Vicker, Lauren A. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804137476568121344 |
|---|---|
| adam_text | CONTENTS
Introduction
xii
unit one Theory and Research
1
1
Theory and the Study of Communication
3
Theory, Research, and Knowledge
4
Purposes and Evaluation of Theory
8
Common Theories in Mass Communication
10
Research Principles and Practices
12
Connecting Theory to the Research Process
12
Theory and Research in the Communication
Science Tradition
13
Theory and Research in the Interpretive
Tradition
24
Research Methods
27
Comparing Qualitative and Quantitative
Methods
28
Quantitative Research Methods
29
Qualitative Research Methods
54
The Value of Evidence
64
The Research Project in a
Theory-Based Course
67
Getting the Research Project Started
67
Choosing a Topic
68
Background Research
69
Research Designs
72
Choosing a Theory
76
General Issues around Writing a Research Paper
77
Presenting the Research Project
83
unit TWO Mass Communication Theories
87
3
Early Developments in Mass Communication Theory
89
A Historical Perspective
90
The Evolution of Theory
90
Origins of Mass Communication
92
The Discipline of Mass Communication
98
Normative Theories of Media and Society
114
unit three Bridge to the Real World
9
Media Law
199
197
The Mass Communication Discipline Matures
The Individual Perspective on Mass
Communication Theory
122
117
10
The Legal
System
200
First Amendment
202
Libel
206
Privacy
211
Copyright
214
Commercial Speech
218
Broadcast
Regulation
221
Media Ethics
225
The Active Audience
123
Individual Influences on Media Effects
The Sociological Perspective on Mass
Communication Theory
149
Agenda Setting
150
Diffusion Theory and Research
155
Knowledge-Gap Hypothesis
159
Spiral of Silence
162
Cultivation Theory
164
130
What Are Ethics?
226
Ethical Models
228
Professional Codes of Ethics
235
11
Media Economics
248
Market Principles
249
Market Structures and Competition
Markets and Media
256
253
12
Ö
Alternative Paradigms of Critical and Cultural Studies
173
A Response to Limited Effects
174
Positivist/Interpretive Differences
175
Goals of Critical and Cultural Research
176
Types of Critical and Cultural Research
178
13
Preparing for a Career in the Mass Media
264
The Job Market in Journalism and
Mass Communication
264
Job Search Strategies
265
Considering Graduate School
275
Career Development Activities for Students
276
Theory Applications for Media Practitioners
277
The Relevance of Theory
277
Formal Theories and Media Genres
Relevance of Research
285
279
Index
Credits
287
291
|
| adam_txt |
CONTENTS
Introduction
xii
unit one Theory and Research
1
1
Theory and the Study of Communication
3
Theory, Research, and Knowledge
4
Purposes and Evaluation of Theory
8
Common Theories in Mass Communication
10
Research Principles and Practices
12
Connecting Theory to the Research Process
12
Theory and Research in the Communication
Science Tradition
13
Theory and Research in the Interpretive
Tradition
24
Research Methods
27
Comparing Qualitative and Quantitative
Methods
28
Quantitative Research Methods
29
Qualitative Research Methods
54
The Value of Evidence
64
The Research Project in a
Theory-Based Course
67
Getting the Research Project Started
67
Choosing a Topic
68
Background Research
69
Research Designs
72
Choosing a Theory
76
General Issues around Writing a Research Paper
77
Presenting the Research Project
83
unit TWO Mass Communication Theories
87
3
Early Developments in Mass Communication Theory
89
A Historical Perspective
90
The Evolution of Theory
90
Origins of Mass Communication
92
The Discipline of Mass Communication
98
Normative Theories of Media and Society
114
unit three Bridge to the Real World
9
Media Law
199
197
The Mass Communication Discipline Matures
The Individual Perspective on Mass
Communication Theory
122
117
10
The Legal
System
200
First Amendment
202
Libel
206
Privacy
211
Copyright
214
Commercial Speech
218
Broadcast
Regulation
221
Media Ethics
225
The Active Audience
123
Individual Influences on Media Effects
The Sociological Perspective on Mass
Communication Theory
149
Agenda Setting
150
Diffusion Theory and Research
155
Knowledge-Gap Hypothesis
159
Spiral of Silence
162
Cultivation Theory
164
130
What Are Ethics?
226
Ethical Models
228
Professional Codes of Ethics
235
11
Media Economics
248
Market Principles
249
Market Structures and Competition
Markets and Media
256
253
12
Ö
Alternative Paradigms of Critical and Cultural Studies
173
A Response to Limited Effects
174
Positivist/Interpretive Differences
175
Goals of Critical and Cultural Research
176
Types of Critical and Cultural Research
178
13
Preparing for a Career in the Mass Media
264
The Job Market in Journalism and
Mass Communication
264
Job Search Strategies
265
Considering Graduate School
275
Career Development Activities for Students
276
Theory Applications for Media Practitioners
277
The Relevance of Theory
277
Formal Theories and Media Genres
Relevance of Research
285
279
Index
Credits
287
291 |
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| id | DE-604.BV023200267 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T20:07:53Z |
| indexdate | 2024-07-09T21:12:54Z |
| institution | BVB |
| isbn | 0205548733 9780205548736 |
| language | English |
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| physical | XV, 291 S. |
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| spelling | Rosenberry, Jack Verfasser aut Applied mass communication theory a guide for media practitioners John Rosenberry ; Lauren A. Vicker Boston [u.a.] Pearson, Allyn and Bacon [20]08 XV, 291 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Massenmedien Philosophie Mass media Research Mass media Philosophy Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Theorie (DE-588)4059787-8 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 s Theorie (DE-588)4059787-8 s DE-604 Massenmedien (DE-588)4037877-9 s Vicker, Lauren A. Sonstige oth Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016386496&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rosenberry, Jack Applied mass communication theory a guide for media practitioners Massenmedien Philosophie Mass media Research Mass media Philosophy Massenkommunikation (DE-588)4037875-5 gnd Massenmedien (DE-588)4037877-9 gnd Theorie (DE-588)4059787-8 gnd |
| subject_GND | (DE-588)4037875-5 (DE-588)4037877-9 (DE-588)4059787-8 |
| title | Applied mass communication theory a guide for media practitioners |
| title_auth | Applied mass communication theory a guide for media practitioners |
| title_exact_search | Applied mass communication theory a guide for media practitioners |
| title_exact_search_txtP | Applied mass communication theory a guide for media practitioners |
| title_full | Applied mass communication theory a guide for media practitioners John Rosenberry ; Lauren A. Vicker |
| title_fullStr | Applied mass communication theory a guide for media practitioners John Rosenberry ; Lauren A. Vicker |
| title_full_unstemmed | Applied mass communication theory a guide for media practitioners John Rosenberry ; Lauren A. Vicker |
| title_short | Applied mass communication theory |
| title_sort | applied mass communication theory a guide for media practitioners |
| title_sub | a guide for media practitioners |
| topic | Massenmedien Philosophie Mass media Research Mass media Philosophy Massenkommunikation (DE-588)4037875-5 gnd Massenmedien (DE-588)4037877-9 gnd Theorie (DE-588)4059787-8 gnd |
| topic_facet | Massenmedien Philosophie Mass media Research Mass media Philosophy Massenkommunikation Theorie |
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