Was bleibt: wie die richtige Story Ihre Werbung unwiderstehlich macht
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
München
Hanser
2008
|
| Schlagworte: | |
| Beschreibung: | Orig.-Ausg.: Random House |
| Beschreibung: | 325 S. 205 mm x 125 mm |
| ISBN: | 9783446413245 3446413243 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV023200042 | ||
| 003 | DE-604 | ||
| 005 | 20240710 | ||
| 007 | t| | ||
| 008 | 080306s2008 gw |||| 00||| ger d | ||
| 015 | |a 07,N51,1396 |2 dnb | ||
| 016 | 7 | |a 986511943 |2 DE-101 | |
| 020 | |a 9783446413245 |c Gb. : ca. EUR 24.90, ca. EUR 25.60 (AT) |9 978-3-446-41324-5 | ||
| 020 | |a 3446413243 |c Gb. : ca. EUR 24.90, ca. EUR 25.60 (AT) |9 3-446-41324-3 | ||
| 024 | 3 | |a 9783446413245 | |
| 035 | |a (OCoLC)222257554 | ||
| 035 | |a (DE-599)DNB986511943 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 1 | |a ger |h eng | |
| 044 | |a gw |c XA-DE-BY | ||
| 049 | |a DE-898 |a DE-12 |a DE-19 |a DE-859 |a DE-1051 |a DE-473 |a DE-1047 |a DE-573 |a DE-Aug4 |a DE-N2 |a DE-B170 |a DE-1049 |a DE-20 |a DE-862 | ||
| 082 | 0 | |a 659.1 |2 22/ger | |
| 084 | |a AP 17480 |0 (DE-625)7020: |2 rvk | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Heath, Chip |e Verfasser |0 (DE-588)13405945X |4 aut | |
| 240 | 1 | 0 | |a Made to stick |
| 245 | 1 | 0 | |a Was bleibt |b wie die richtige Story Ihre Werbung unwiderstehlich macht |c Chip Heath ; Dan Heath. Aus dem Amerikan. von Heike Schlatterer |
| 264 | 1 | |a München |b Hanser |c 2008 | |
| 300 | |a 325 S. |c 205 mm x 125 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Orig.-Ausg.: Random House | ||
| 650 | 0 | 7 | |a Wahrnehmung |0 (DE-588)4064317-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Wahrnehmung |0 (DE-588)4064317-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Heath, Dan |d 1973- |e Verfasser |0 (DE-588)134059468 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016386275 | |
Datensatz im Suchindex
| _version_ | 1821463828163985409 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Heath, Chip Heath, Dan 1973- |
| author_GND | (DE-588)13405945X (DE-588)134059468 |
| author_facet | Heath, Chip Heath, Dan 1973- |
| author_role | aut aut |
| author_sort | Heath, Chip |
| author_variant | c h ch d h dh |
| building | Verbundindex |
| bvnumber | BV023200042 |
| classification_rvk | AP 17480 QP 631 QP 634 |
| ctrlnum | (OCoLC)222257554 (DE-599)DNB986511943 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV023200042</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240710</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">080306s2008 gw |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">07,N51,1396</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">986511943</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783446413245</subfield><subfield code="c">Gb. : ca. EUR 24.90, ca. EUR 25.60 (AT)</subfield><subfield code="9">978-3-446-41324-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3446413243</subfield><subfield code="c">Gb. : ca. EUR 24.90, ca. EUR 25.60 (AT)</subfield><subfield code="9">3-446-41324-3</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783446413245</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)222257554</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB986511943</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">ger</subfield><subfield code="h">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BY</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-898</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-862</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17480</subfield><subfield code="0">(DE-625)7020:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 634</subfield><subfield code="0">(DE-625)141920:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Heath, Chip</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)13405945X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Made to stick</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Was bleibt</subfield><subfield code="b">wie die richtige Story Ihre Werbung unwiderstehlich macht</subfield><subfield code="c">Chip Heath ; Dan Heath. Aus dem Amerikan. von Heike Schlatterer</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München</subfield><subfield code="b">Hanser</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">325 S.</subfield><subfield code="c">205 mm x 125 mm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Orig.-Ausg.: Random House</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wahrnehmung</subfield><subfield code="0">(DE-588)4064317-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wahrnehmung</subfield><subfield code="0">(DE-588)4064317-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Heath, Dan</subfield><subfield code="d">1973-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)134059468</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016386275</subfield></datafield></record></collection> |
| id | DE-604.BV023200042 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T20:07:50Z |
| indexdate | 2025-01-17T04:07:51Z |
| institution | BVB |
| isbn | 9783446413245 3446413243 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016386275 |
| oclc_num | 222257554 |
| open_access_boolean | |
| owner | DE-898 DE-BY-UBR DE-12 DE-19 DE-BY-UBM DE-859 DE-1051 DE-473 DE-BY-UBG DE-1047 DE-573 DE-Aug4 DE-N2 DE-B170 DE-1049 DE-20 DE-862 DE-BY-FWS |
| owner_facet | DE-898 DE-BY-UBR DE-12 DE-19 DE-BY-UBM DE-859 DE-1051 DE-473 DE-BY-UBG DE-1047 DE-573 DE-Aug4 DE-N2 DE-B170 DE-1049 DE-20 DE-862 DE-BY-FWS |
| physical | 325 S. 205 mm x 125 mm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Hanser |
| record_format | marc |
| spellingShingle | Heath, Chip Heath, Dan 1973- Was bleibt wie die richtige Story Ihre Werbung unwiderstehlich macht Wahrnehmung (DE-588)4064317-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4064317-7 (DE-588)4065541-6 |
| title | Was bleibt wie die richtige Story Ihre Werbung unwiderstehlich macht |
| title_alt | Made to stick |
| title_auth | Was bleibt wie die richtige Story Ihre Werbung unwiderstehlich macht |
| title_exact_search | Was bleibt wie die richtige Story Ihre Werbung unwiderstehlich macht |
| title_exact_search_txtP | Was bleibt wie die richtige Story Ihre Werbung unwiderstehlich macht |
| title_full | Was bleibt wie die richtige Story Ihre Werbung unwiderstehlich macht Chip Heath ; Dan Heath. Aus dem Amerikan. von Heike Schlatterer |
| title_fullStr | Was bleibt wie die richtige Story Ihre Werbung unwiderstehlich macht Chip Heath ; Dan Heath. Aus dem Amerikan. von Heike Schlatterer |
| title_full_unstemmed | Was bleibt wie die richtige Story Ihre Werbung unwiderstehlich macht Chip Heath ; Dan Heath. Aus dem Amerikan. von Heike Schlatterer |
| title_short | Was bleibt |
| title_sort | was bleibt wie die richtige story ihre werbung unwiderstehlich macht |
| title_sub | wie die richtige Story Ihre Werbung unwiderstehlich macht |
| topic | Wahrnehmung (DE-588)4064317-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Wahrnehmung Werbung |
| work_keys_str_mv | AT heathchip madetostick AT heathdan madetostick AT heathchip wasbleibtwiedierichtigestoryihrewerbungunwiderstehlichmacht AT heathdan wasbleibtwiedierichtigestoryihrewerbungunwiderstehlichmacht |